Instagram Stories and Stories Ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be a challenge for marketers.
To understand what influenced the results, Socialinsider conducted an analysis of 726,135 Instagram Stories and Stories Ads.
Key findings from research include that posting at least five stories per day ensures retention rates in excess of 70%, and that video stories tend to outperform picture stories.
An infographic (below) examines these points in detail, as well as additional results from the study. Listen: