There is no question that Australia is one of the most visually stunning places on earth.
And for generations, Australian artists have incorporated the continent’s colorful culture into their work.
When walking around a museum or historical site in Australia, you may find canvases with vibrant colors and energetic imagery that will put you in an intense or action-packed scene.
Take, for example, this painting by Emily Kame Kngwarreye in 1994, an Australian artist with high colors. Here the painter uses explosions in different colors to simulate the action-packed beginning of the earth.
But Australia’s colorful, energetic art aesthetic doesn’t stop at art museums. Today it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the haunted or eye-catching artistic techniques of the area in terms of web design and user experience.
Whether you’re an international marketer learning how to create a unique web experience for visitors around the world, or an Australian designer looking to hold their own against the local competition, we have a list of nine impressive Australian corporate websites put together that you can learn from.
Examples of Australian websites
Vbreathe, which sells a compact high-tech home air detoxification system, has a full video experience on the homepage of its website.
When you step onto Vbreathe’s website, you immediately see a silent video that uses animation and special effects to demonstrate how the detoxifier works. Then when you click the video’s play button overlay, you enter a full screen product demo video that explains how the product works and why consumers should consider it.
After viewing the silent video or the full-screen video, visitors can scroll down to find more text-based product details and links to de-pollute content.
All in all, Vbreathe’s website does an excellent job of combining stunning images, videos and text-based content that will educate visitors about home air quality and give them the information they need to justify a purchase.
Kua Coffee draws visitors to its website with an interactive homepage scale that asks simply: “How many coffees do you have per day?”
When you click on an amount of coffee you drink on the scales and hit “GO” you will be taken through a slideshow that calculates interesting measurements related to the amount of coffee you drink and explains where that coffee is sustainably sourced from if you buy beers from Kua.
Once you’ve completed Kua’s slideshow, you can scroll through a page that tells you more about the effects of eco-friendly coffee brewing and where Kua’s ingredients come from.
Kua Coffee’s website is a great example of how a brand can create an interactive experience where a visitor can think about how they use or consume a product, learn more about how that type of product is made, and find out why the product of a particular brand is made is better than its competition.
While some designers may find it difficult to create a memorable website that is as logistical as financial planning, Slaven Torline – an Australian firm advising businesses struggling – uses spaces and simple animation to create a fascinating, effective, and professional website create.
On the Slaven Torline homepage you will only find a brief mission statement, a picture with a ball and a cube and a heading with the question “How can we help?”
When you hover over the ball, you will see the word “Bankruptcy” with some list items to the side that explain how the company can help. If you move the mouse over the square, you will see something similar around the word “restructuring”.
When you click More Info for Bankruptcy or Restructuring, the page with its shape moves to a lower corner. From there, the shape’s shadow changes based on where your mouse moves, adding light interactivity to the page.
Overall, Slaven Torline is an excellent example of how a company or B2B company with less visual offerings can use a clever yet professional aesthetic to provide their visitors with an unforgettable, engaging and smooth user experience.
SeeMakePlay is a company that coordinates children in schools or parties and teaches arts and crafts. When you visit the website, you’ll see a colorful SeeMakePlay logo surrounded by colorful animated characters. At the bottom right you can click on a color and pencil icon that you can use to scribble the entire page and characters.
As you scroll down, you will continue to see playful animations, testimonials and pictures of happy children, as well as an explanation of how the store works. There you will also find an inquiry form that you can use to learn more about the brand.
SeeMakePlay’s website allows visitors to experience the fun and excitement of the arts and crafts at the top of the home page, scroll to learn more about the business, and finally find out where and how to schedule a course once they get down below. This is a great way to pull a visitor through the flywheel as the design attracts, engages and excites them.
PacVac, an Australian vacuum cleaner company, offers its homepage visitors a very visual and somewhat interactive experience that highlights the most important values of its Velo vacuum cleaner.
When you enter the site you will see a simple picture of a woman vacuuming her house. As you scroll, you’ll see product images of the Velo that appear against a white background.
If you think this is a standard product website, you might find that the product shots are animated. Some of them allow you to rotate and move the Velo in different directions with a simple swipe of the mouse for an interactive 360-degree view of the product.
From there, the animations are developed further with each scroll. At one point, you can scroll down to see how every piece of Velo’s inner machinery works.
Essentially, the home page of this website feels like an interactive video demonstration that shows a visitor everything they need to know about a vacuum without completely overwhelming them. The more you scroll, the more complex the details and animations become.
The progress of the VacPac homepage content is in good line with the journey of the average shopper. When a prospect does their first research, they might skim a website for information on lightweight products. However, if you are serious about purchasing a product, look for a longer list of details and specifications before making an informed decision.
The Rocks Markets
The Rocks Markets is a retail and restaurant division in Sydney, Australia. While this company was able to easily place static food shots and basic information on their website and still get high foot traffic as a notable tourist destination, the web designers used the website to factor in color, video, and sense of movement on each scroll.
When you land on the homepage you can see that the background is a video of delicious food from different vendors on the Rocks Market. As you scroll, you continue to see photos and notice that the side navigation is getting smaller to make room for the lovely food photography.
The Rocks Markets website is a great example of how a brand can highlight product videos and images, text-based content, a detailed navigation bar, and other information without a homepage appearing too busy or overwhelming to understand. Visiting this website feels like you’ve learned almost everything about the Rocks Market but still knows exactly where to click if you have any questions before you visit.
Boyd Blue is a fun fun e-commerce website and retail chain that sells a wide range of Australian-made household products – from furniture to decor.
While many other sites on this list have improved interactivity, Boyd Blue’s designers have been blasted on the side of simplicity by focusing the format of each web page on large, high-resolution images of products in natural settings.
In addition to the beautiful homepage, Boyd Blue’s website also has a design and UX ecommerce store that is simple and easy to navigate for quick and smooth purchases:
Instead of burying basic product shots in a page design with tons of descriptive text, the image-centric light text design allows users to get an accurate idea of what products will look like in real life while enjoying a sleek, aesthetically pleasing web experience.
Queen Garnet is an Australian brand that sells plum-based health and wellness products such as dietary supplements, powders and beverages.
Like a Queen Garnet plum dubbed the “Queen of Antioxidants,” QueenGarnet.com’s home page is purple, decorative, and uses regal-looking imagers and fonts. As you enter the home page, you will see a short but memorable automated video that surrounds one of Queen Garnets’ products in a castle with a moat.
If you scroll down on the home page, you’ll see light animations showing each current Queen Garnet product and basic information about it. With each product list, visitors can click to buy or learn more about them.
Visitors can also click on Queen Garnet’s ecommerce store, which has a similar purple aesthetic and lists all of their products:
Queen Garnet’s website is a great example of how brands can benefit from lightweight video, simple animation, and a consistent color and style aesthetic. The site’s royal purple theme is not only fun and lively, but it can also be memorable for visitors who browse a handful of health and wellness websites for the perfect product.
Birdsnest is an e-commerce apparel site that lets you flip through product lists or get automated product recommendations based on your interests.
The ecommerce brand’s website design balances out spaces with colorful product shots for a simple, friendly, and worry-free aesthetic.
The most memorable thing about the Birdsnest website is the user experience.
If this is your first time here, you can browse products using search filters or shop by categories like body type, occasion, and even personality. You can also answer a few questions about yourself and your clothing interests to create a style profile that the website will use to send you suggestions.
If you fill out your Style profile, look at different products or buy different outfits, the website will learn more about you and give you product suggestions in the Style Me section or via an email subscription.
This is a great example of how designers and marketing teams can work together to create a highly personalized shopping experience that can encourage multiple groups of people with different interests to make product purchases.
If you’re interested in building a website and design that does something similar, there are plenty of affordable ecommerce tools out there to help businesses in each region with personalization and ecommerce recommendations. You will learn more about it in this guide.
What Marketers Can Learn From Australian Web Design
Whether you’re in Australia or designing a website around the world, the examples on this list have shown how brands can use color, video, and other elements to make their websites (and brands) memorable and unique to all visitors.
Here are some techniques you can try:
- Immersive or interactive experiences: Many of the websites mentioned above offer the visitor a video or an interactive experience that makes navigating the home page feel like a fun journey. These experiences not only involve the visitor, but are also unforgettable and enable potential customers to process a lot of information about a brand in a short time.
- High-definition pictures: All of these websites played images, regardless of whether the graphics related to products or aroused emotions. Regardless of the photo strategy, solid photos of great quality will be unforgettable for your visitors.
- Vivid color schemes: While some websites on this list played masterfully with spaces, all of the examples above had a design scheme that allowed colors to be related to their images or brands.
For more information on how to design the best website to achieve your brand awareness or sales goals, please refer to this guide. Do you already have a website? Click here for redesign tips. You can also download the free resource below for even more practical advice.