The top three types of influencer marketing campaigns [Infographic]

Often viewed as a single strategy, influencer marketing encompasses a wide variety of campaign strategies.

In particular, there are typically three different types of influencer marketing campaigns: brand awareness campaigns, traffic / click / sales campaigns, and user-generated content campaigns.

Each campaign type has unique attributes, including the strategies, platforms, and storytelling approaches that are most effective.

An infographic (below) from The Shelf explores these three main types of influencer marketing campaigns and examines how marketers can be successful with each.

Take a look at the infographic:

Oh boy. The dreaded registration form.

Before you head off into the mountains, we’d like to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form) which is completely free!

Simply subscribe to our newsletter and get instant access to articles, guides, webinars and more for Nada, Nothing, Zip, Zilch, on the House … delivered straight to your inbox! MarketingProfs is the largest marketing community in the world, and we’re here to help you be a better marketer.

Leave a Reply

Your email address will not be published. Required fields are marked *