The social networks most used by B2B marketers

LinkedIn is the social network that B2B marketers use the most, and it’s also the social network that B2B marketers say has the most engagement, according to recent research by Sagefrog.

The report is based on a survey conducted in 2020 of 150 B2B marketers who work for companies in a number of industries including technology, professional services, and manufacturing.

Around 86% of those surveyed state that their company uses LinkedIn for social media marketing.

Next up is Facebook (79% of respondents say their company uses it), followed by Twitter (60%), Instagram (60%) and YouTube (56%).

According to B2B marketers, LinkedIn is the top social network for engagement. Facebook is in second place, Twitter in third place, Instagram in fourth place and YouTube in fifth place.

62% of B2B marketers say they have had a positive ROI from paid social networks, 33% say they haven’t used paid social networks yet, and only 5% say they don’t have a positive ROI from paid social networks Networks.

About research: The report is based on a survey conducted in 2020 of 150 B2B marketers who work for companies in a range of industries including technology, professional services, and manufacturing.

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