You can’t get a degree in SEO. Books on SEO are quickly out of date.
Also, there are hundreds of thousands of self-proclaimed “SEO experts”, but far fewer people who actually understand what they are talking about and can apply it.
And you can’t swing a table without writing an article on SEO that is either misleading or just plain wrong.
So – how do you learn about SEO? Fortunately, there are resources you can count on to always have trustworthy, valuable, and well-researched information.
To help you find it, I’ve compiled a huge list of credible SEO resources under each category. If it’s on this list, you can trust what it says.
Please Note: If you try to listen to, read, or study every resource on this list, you will never have time for anything else. Think of it like a buffet – take a few things from the podcast section, sign up for a class or two, subscribe to three or four blogs … you get the drift.
There has been an explosion of high quality SEO podcasts in recent years – great for anyone who commutes, has a dog that has to walk, a penchant for studying on the go, or all of the above.
1. Skill Up
HubSpot’s first season of Skill Up is all about SEO. In this series, Matthew Howells-Barby, HubSpot Director of Acquisition (and co-founder of the Traffic Think Tank) and Professor Jorie Munroe from Academy dive into everything a search-oriented marketer or SEO needs to know this year. They start with the intent of the searcher, switch to modern ranking and conversion strategies, review international search engine optimization, share successful link building games, and end with the future of search engine optimization.
Not too shabby for less than six hours of content.
2. SEO 101
It’s a good choice if you’re just getting your feet wet.
3. Experts on the wire
In this podcast, SEO expert and consultant Dan Shure interviews big names and fresh faces on the search. Past guests include AJ Kohn, Dawn Anderson, Marie Haynes, Barry Schwartz and Kevin Indig. And as you can see from this list, Experts on the Wire covers a wide variety of topics – from mobile-first indexing and structured data to unique link building strategies and SEO for the music industry.
The episodes typically last an hour to an hour and a half. There are currently more than 110 in the archive. There is a lot to listen to if you enjoy this show.
4. Authority hackers
Is SEO Just Part of the Puzzle for You? Authority Hacker could be the podcast for you. The hosts, Gael Breton and Mark Webster, rely heavily on their own experience of doing effective online business.
You will learn how to drive traffic to your business or website, drive those visitors, and convert them into customers. Breton and Webster drop tons of SEO nuggets, but there is also plenty of general advice on how to hire a solid team, pick a growing niche, or set your own salary.
1. Tech Bound
I’m always happy to have a new issue of Kevin Indig’s Tech Bound newsletter in my inbox.
Every week Indig analyzes a trend, idea or marketing message. To give you an idea, previous newsletters have covered Google’s entry into the online travel agency (OTA) market, hiring a great digital marketing team, and the lessons learned from Google’s almost constant algorithm tweaks.
He also shares several links from the Internet that are worth reading.
Indig has also started doing a lot of interviews (which he shares with Tech Bound audiences weeks before release elsewhere). Previous respondents included former eBay SEO director and Nick Eubanks, co-founder of Traffic Think Tank and FromTheFuture (there is some list overlap here!).
2. SparkToro trend
This is how it works most of the weeks:
- 10am: I see a cool link to SparkToro Trending
- 11 a.m .: Someone shares the same link on HubSpot’s SEO Slack channel
- 12 noon: I log into Twitter and see that several people I’m following have tweeted the same link
- 4:00 p.m .: someone shares the same link on one of the SEO Slack channels I’m on
In other words, when something appears on SparkToro’s list of Vibrant Articles or Tools, I should normally read it – which makes sense since links are algorithmically selected based on their popularity with the SEO and marketing Twitter community.
If you don’t want to get addicted to refreshing trends, subscribe to the email newsletter. Get the top links in your inbox every Tuesday and Friday.
#SEOForLunch, a weekly newsletter from Nick LeRoy, is in a great format. LeRoy shares a timely link, tells you what’s important about this article, and then gives you his or her opinion.
He then recommends four to five posts on the Internet that are worth your time.
In the newsletter years tl; dr marketing definitely took a while – this one has been going strong since 2015. It’s a curated collection of articles and resources perfect if you’re short on time: each link has a simple explanation labeled by subject, so if you’re not into social media, for example, this tag allows you to skip everything .
Best to take in information when you have pictures? Good news, there are lots of screenshots in tl; dr.
1. How to Create a Search Insights Report to Drive Organic Traffic to Your Blog
Want to learn how to recreate the process that HubSpot used to increase organic traffic to its blog by millions of users per month in just a year? In this academy course, I’ll walk you through the exact workflow we’re using, sharing examples and actionable tips in the process.
It’s divided into two sections: the basics of an effective content strategy and how to create your own Search Insights report.
Each lesson contains some interactive exercises that will make creating a Search Insights report for your own property a lot easier and less complicated.
2. SEO training
Try HubSpot’s free SEO course for an introduction to SEO.
It takes just over an hour and a half to complete. During this time, you will learn how to identify and strategy your website’s SEO potential, create content that will be ranked, and create links to that content.
3. Serpstat Academy
You don’t have to use Serpstat’s SEO platform to take any of their short courses which include Advanced Competitor Research, Backlink Analysis, Cold Pitch SEO Courses, and more. While Serpstat is included in most of the lessons, you can easily recreate the processes in a tool of your choice.
4. Google Analytics Academy
If you do SEO, you are almost certainly using Google Analytics. Google offers several courses to help you get up to speed or take your skills to the next level:
If you successfully complete these courses, you will receive certifications that will improve your application as you search for a job.
5. Moz Academy
Each of Moz’s 16 paid courses cover a different basic aspect of search engine optimization: local search engine optimization, reporting, on-page optimization, backlinks, keyword research, etc. The price for each course ranges from $ 49 (SEO basics) to 595 USD (also SEO basics). but with a certificate for completion).
6. SEMrush Academy
Like the other options on our list, SEMrush offers both courses and certifications. The cool thing about the latter? If you don’t want to take the course before certification, you can take the exam right away. This is a fun way to test your knowledge of different areas of search engine optimization – especially as you are preparing for an upcoming interview.
But back to the courses. In addition to the usual suspect topics (keyword research, link building, rank tracking, etc.), SEMrush also offers courses on social media basics, reporting and project management, and PPC.
Distilled’s online “SEO University” includes two courses: an introductory SEO course that covers topics such as information architecture, competitive research and on-page SEO, and an intermediate course that deals with Excel, HTML, international SEO and a lot more.
There are examples and exercises included in the videos, making the content more engaging and sticky.
Access costs $ 33 to $ 44 per month, depending on the plan. That might sound steep (especially considering many of the other courses on this list are free), but you can also see any presentation that is given at SearchLove events – a well-respected series of Distilled Runs. It’s like a conference ticket that never expires.
Starting my blogging career may have biased me, but blogging is by far my favorite way to stay up-to-date with SEO trends, new strategies, and interesting case studies.
For better or for worse, there is far more great content than you possibly could read – even if you hadn’t done anything else. Below are my favorite blogs (but please remember, just because one isn’t on this list doesn’t mean they’re unworthy of your time):
1. Search engine country
Whenever I search for “breaking news” in the SEO world, I go to Search Engine Land. This website always has the latest information on all searches, from algorithm updates (both confirmed and unconfirmed) to Google My Business updates and DuckDuckGo changes.
There’s also a good mix of evergreen content and opinion pieces.
One final note: you know a website is great when its founder decides to move on – and take a job as a Google Public Search Liaison. If that’s not a mark of authority, I don’t know what it is.
2. Search engine journal
The Search Engine Journal is another reliable source for the latest news in SEO, SEM, and social media. Several posts are published each day – usually another recent article like “Chrome warns users of slow pages before they click” and two or three evergreen articles like “11 Reasons Your Website Can Bounce High”.
3. Search Engine Roundtable
Barry Schwartz – who is also a frequent contributor to SEJ – runs this forum reporting page. What does “forum coverage” mean? Schwartz reports on the most relevant and interesting SEO discussions on the internet.
And it’s not just a summary. He ties the conversation to a bigger trend or idea so you always understand how it fits into the bigger picture.
There are lots of funny pictures from the Google offices too (nice to remember that people are behind the algorithm!).
Distilled, an online marketing agency, has a reputation for delivering a fantastic advanced SEO conference where every session is valuable and fresh – and their blog is no different.
Distilled’s blog is a goldmine, from in-depth articles on technical SEO best practices and tool tutorials to thoughtful opinion pieces.
5. Blind five year old
I try to read everything AJ Kohn, owner of the SEO agency Blind Five Year Old, has written. It’s just that good. His posts are thought provoking, insightful, and meaty. As if that wasn’t enough, he’s funny!
Kohn doesn’t publish too often – probably because each post is usually a mini-thesis – so I recommend searching the archives and then making sure you keep up with his new content.
Who hasn’t cut their teeth on the Moz blog? It’s a classic for a reason. Imagine that you are in a meeting with your developers and they have presented you with a question about hreflang tags. You have no idea what a hreflang tag is – sounds like an unsuccessful sneeze – but you also know that this is a hard mass, and if you have no clue, you are losing valuable internal capital.
So you’re doing a quick search for “What are hreflang tags?”, Find a Moz post, scan it, and read in 15 seconds enough to safely look it up and say, “Yes, we should use hreflang tags to help users Find localized tags to help pages on our site. “
That’s what Moz content does: it saves you the day of needing to know something ASAP. In addition to clear, comprehensive, and trustworthy content, you should also check out Whiteboard on Fridays. These weekly videos always contain interesting and relevant topics.
Our team has doubled the number of posts on SEO in the past two years and I am proud of the results. The content falls into two main categories: experiments / case studies and best practices / basic concepts.
This landmark contribution to topic clusters influenced an industry-wide shift in how websites organized content, while this early contribution to updating legacy content helped marketers optimize their existing pages before this was a time-honored conference theme.
You can browse all of our SEO-related content – sorted by expertise – on our SEO-themed learning path or read the articles recommended below.
8. Seer Interactive
Seer Interactive, a digital marketing agency, publishes new articles almost every day – and proves that quantity does not have to come at the expense of quality. All of the content is helpful, easy to read, and most importantly, well researched.
Many of their detailed guides are in my bookmarks.
Officially, this is the SparkToro blog – but it’s called Rand’s Blog, and Rand Fishkin is the only one posting.
This is cool because it means you have a lot of (thoughtful, well-argued) opinions to mix with, along with interesting data and case studies.
Fishkin shoots from the hip, and the industry is better at it.
10. SEO by the sea
Lots of SEO blogs vomit the same old tips and tricks everyone else shares. Not SEO from the SEA.
In this blog, Bill Slawski, Director of SEO Research at Go Fish Digital, summarizes and explains patents related to SEO. I’m not going to lie, sometimes I have to read his posts a few times for the information to flow in, but it’s always worth it.
11. Google Webmaster Central Blog
Visit the official webmaster blog to keep up with the latest announcements from Google. Every time a big change comes out – like when Google decreed that you could only use the star review scheme for companies that didn’t belong to you – the SEO community publishes hundreds of hot takes, analysis, and predictions.
Follow-up posts are definitely worth a look, but I recommend always going to the Google announcement first. Some settings are less accurate than others. If you’ve read the original post, don’t be misled.
12. Marie Haynes
I discovered Marie Haynes after the “Core Update” from August 2018 – a.k.a. The MEDIC update. Haynes published an incredible analysis from MEDIC that was shared everywhere.
It has become one of my go-to places to learn more about specific algorithm updates and changes.
13. Visibly built
The blog posts by the digital agency Builtvisible always manage to demystify confusing and technical topics in just a few thousand words.
The team also has a knack for posting primers on topics of interest just when I think “It would be useful to know how to do X” or “I waste so much time on Y.”
If you want to work smarter, this blog is invaluable.
14. Search wilderness
Paul Shapiro publishes new content in Search Wilderness a few times a year. And I don’t blame him – he has a full plate! He is Head of Search Engine Optimization for Catalyst, Co-Runs by / r / BigSEO and Founder of the Online Geniuses Slack Community.
His credentials will likely give you a good idea of why the posts that come out are worth every minute of your time.
16. Siege Media
The Siege Media Blog is sure to be easy on the eyes. But even if the design were straight from 2009, I would still read it: because the content is really, really good.
Contributions range from detailed case studies and expert panels to best practices and guides. You can also find plenty of videos and podcasts (with transcripts and timestamps in case you prefer to read rather than watch or hear).
Portent, a digital marketing agency, offers a wide variety of content. From podcasting and link building to Amazon and PPC, his blog will be useful for every type of marketer.
We’re here for the SEO posts though, and luckily Portent has that in the spade. Like the best SEO advice, it’s simple (read) but nifty (in practice).
Visit Annie Cushing’s blog to brush up or take your analytical skills to the next level. Cushing has just published a series of books called Making Data Sexy. So rest assured that she knows.
While her blog was pretty quiet while working on the book, the archives are full of great resources.
19. Go Fish Digital
This agency for digital marketing and reputation management has been training SEOs and marketers since 2009.
Bill Slawski, the agency’s Director of SEO Research (and author of SEO by the SEA, also on that list) publishes a lot of great technical SEO content, such as: B. Contextual Knowledge Panels at Google and A Crowdsourcing Evaluation of Clustered Search Results. (There’s no overlap between Slawski’s articles for Go Fish Digital and his own blog – he’s just productive.)
You will also find contributions from other team members, from intern Kalina McKay (introduction to your first link building campaign) to COO Daniel Russell (What does Article 11 or “The Link Tax” mean for SEO in the EU).
Many companies claim to have a content-driven culture. Go Fish Digital is actually going the way.
Recommended Article (in addition to those linked above):
20. Sterling Sky
Joy Hakwins is one of the foremost experts on local SEO and Google My Business – and luckily for anyone who works in local search, she frequently posts her wisdom on her agency’s blog.
You will appreciate the clear, no-nonsense writing style of Hawkins and her teammates as they demystify confusing, often conflicting Google My Business guidelines and local SEO best practices.
I’ve never attended a Google Webmaster Hangout live, but I’ve read almost every roundup that DeepCrawl has published. The company has been recapitulating an almost virtual hangout for more than five years.
These reviews alone are worth the price of admission (or subscription), but you can also find expert interviews, best practices, and explanations of basic SEO concepts.
Do you want technical SEO and nothing but technical SEO? You will appreciate the Botify blog. Aside from the occasional product-related announcement, every blog post is tactical, detailed, and data-driven.
Most articles contain step-by-step instructions and screenshots, as well as practical breakdowns of relevant ideas or terms. Check out this blog if you’re looking for inspiration or experimentation ideas.
Hat tip to Ahrefs for introducing this blog. Each month Merj publishes a round-up of SEO technical news like “New Features Described in Chrome 76 Beta” and “Wayback Machine Adds Change Feature”.
When you return from vacation, busy work hours, or a cruise without internet access, this is a fantastic source to catch up.
Recommended articles (in addition to the monthly summary):
24. Internet Marketing Drivers
Glenn Gabe, who runs the internet marketing agency GSQi, started this blog in 2012. What’s impressive is that it’s been released at least once a month since then – usually more. His posts are detailed, chatty, and full of informative screenshots.
Gabe specializes in changes to the Google algorithm and SERP updates and analyzes victims and winners with real zeal. He also shares recommendations, improvements, and use cases for SEO tools.
The iPullRank blog comes from the fine folks at the digital marketing agency of the same name. It offers a healthy mix of marketing content, from local SEO and link building to UX and PR, and features custom videos, infographics, and graphics.
New posts are published approximately three times a month.
SEO Slack Groups
SEO Slack communities are fantastic platforms to meet other professionals, find out about job vacancies and / or recruit for your own team, share and discover resources, and of course, learn.
In my experience, there is too much that is good. If you are a member of multiple active groups, you may be overwhelmed with all the information and discussions. I would recommend being an active participant in one or two groups as opposed to being a somewhat silent member of three or four.
1. Women in Tech SEO
I’m a member – and a passionate supporter – of the Women in Tech SEO Slack group. Areej Abuali, the founder and leader, does an excellent job of leading virtual meetups, moderating conversations and activating the group.
Channels include coding, events, analytics, jobs, and motivation.
2. Think tank for transport
Traffic Think Tank is a private community of SEOs available for a monthly or annual fee. The content is designed to more than pay for itself. In addition to a network of marketers, consultants, and business leaders, you’ll also get access to Q&A and webinars with the founders, plus 300+ hours of tutorials, templates, and other resources.
3. Online geniuses
This free SEO and marketing community has more than 20,000 members. This scale can be both overwhelming and invaluable. While you may have to log out every now and then, the size means you can attend local events, learn from hundreds of other people with your job title or similar challenges, and attend AMAs with people like Nir Eyal and Guy Kawasaki.
1. / BigSEO
More than 43,000 people belong to this subreddit which, despite the name, stimulates discussion and debate about anything to do with inbound marketing. However, I’ve found that most people tend to stick to SEO.
The most popular posts receive between 20 and 300 comments. not bad for a more niche subreddit. While the quality of advice can vary (as you would expect from an open community), the AMAs are consistently excellent. Past guests include Rand Fishkin, Aleyda Solis, and Bill Slawski.
2. / TechSEO
TechSEO is far smaller than / BigSEO and has around 6,500 members. His focus is on “the tech nerd side of SEO”.
This subreddit is also home to many AMAs. There is some overlap with guests on / BigSEO; / TechSEO also got Alexis Sanders, Gary Illyes and John Meuller.
If you’re looking for a good place to find and share technical resources, ask advanced questions, and learn from the technical SEO greats, join this subreddit.
3. / SEO
With 113,000 subscribers, / SEO is the group’s largest subreddit. That’s both a blessing and a curse: the typical posts get more engaging, but there is more misinformation.
/ SEO does not host official AMAs, although occasionally someone does an impromptu AMA (like AMA: SEO made a profit of $ 0 / month to $ 30,000 / month within 3 years).
Newer SEOs will get the most out of this subreddit.
Hope this helps you as you continue to learn more about SEO. If you’ve found any helpful resource from the list, please let me know on Twitter @ajavuu.