As you implement your social media strategy, it’s easy to see that manually posting to multiple different websites multiple times a day isn’t optimal for your busy schedule. However, looking at a baseline or pricing page is not an easy way to tell which tools are best for your business as well as efficiency.
Instead of spending hours doing extra research, combing through all of your options, and doing tons of demos and free trials, we’ve compiled a list of the best social media dashboards that will fit your budget and brand.
Best social media dashboards
- Sprout Social
These social media dashboards are optimized for every type of SME. Whether you are a social media team or a group of one, these apps will help you achieve your goals in a streamlined and efficient way.
Price: Included in the Professional version ($ 800 / month) or the Enterprise version ($ 3,200 / month)
Why it’s great: All-in-one social media software
With HubSpot’s social media management tool, you get an all-inclusive package. Connect up to 300 accounts and schedule up to 10,000 posts per month. Plus, for in-depth planner posts, you can schedule posts up to 3 years in advance.
HubSpot’s social media management features include mentoring and engagement monitoring and full analytics reports. You can schedule posts in one place without leaving the system.
Price: $ 9, $ 19, $ 29, $ 49 per month and corporate pricing
Why it’s great: Instagram planning
While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for planning Instagram. This is due to the image-based planning of the content calendar so you can get a bird’s eye view of your brand in a monthly visual format.
Later is also an Instagram partner, which means that it is built into the Instagram API. This partnership means that your account information remains completely secure. This is important for Instagram Business accounts that have been set up for shopping.
Price: $ 29 to $ 299 per month
Why it’s great: Agency-based management
Are you a social media or marketing agency? Sendible may be the answer to neglected management: it’s a tool suitable for an agency with clients. It will help you streamline brand management and has some unique features that will help you succeed.
Sendible has a royalty-free image search tool and Canva integration. Sendible also has social listening tools, reporting, scheduling and post previews. Put simply, this is a complete dashboard and set of tools that will help you organize your customer accounts in one place.
Price: $ 9.99 to $ 799.99 per month or enterprise price
Why it’s great: Pinterest and Instagram management
Tailwind is a very unique program that provides services for two apps that are usually not linked: Pinterest and Instagram. It makes sense, however, considering that both apps focus on visual multimedia. Tailwind offers a complete media dashboard with tools for planning, social listening and analysis, as well as some interesting program-specific services.
First, suggestions are made to improve the performance of Instagram and Pinterest. It also provides a way to promote Pinterest content and manage user-generated content from Instagram. If your brand is heavily focused on visuals, Tailwind might be for you.
5. Sprout Social
Price: $ 99 to $ 249 per user per month
Why it’s great: Team based management
Sprout Social is a dashboard platform that focuses solely on social media teams. What you get for your buck is a full suite of tools, including options to create and schedule posts, social listening tools, and most importantly: analytics data.
The analytics tools are the shining star of Sprout Social. Extensive, detailed reports are available. If that’s a focus of your brand, consider Sprout. They make the reports so professional and easy to read that no editing is required.
Price: $ 49 / month
Why it’s great: 100% automated planning
MeetEdgar is an app with a different approach to social media management. All users do is upload categorical content to their account and create time slots that they want their account to publish that content.
The app then plans and uploads content according to the time windows and categories. If you’d like your Twitter account to post a meme on Thursday at 11:00 AM, MeetEdgar searches the memes category of content you’ve already uploaded, scheduled, and published.
Managers may like this option if they don’t have enough time to constantly plan and upload content. You can pocket your entire content calendar at the beginning of the month and remove the heavy lifting for the next several weeks.
Post enhancement dashboards like these three can take care of your social strategy without sacrificing quality.
Free social media dashboards
Why it’s great: Twitter dash management
TweetDeck is amazing when you are tired of flipping through the different tabs on Twitter. It’s a free extension to Twitter (no download required) that allows you to automatically see your account homepage, notifications, trends, and messages in a dashboard view.
This app is especially useful for posting quickly. Your Twitter in-app is your preoccupation, and it seems like a much faster method of running your account than the in-browser functionality. Also, TweetDeck is automatically updated with new notifications.
Why it’s great: Free basic twitter analysis
This little website comes in very handy when you don’t have the budget on analytics tools. With TweetStats, you can run analysis of any Twitter account in about two minutes. The website shows graphs of when you tweeted, how many tweets you sent, when you typically tweeted, and which words and hashtags are used the most.
Using TweetStats is especially helpful when you want to view your Twitter ecosystem. Are you staying on the mark? Are you meeting your tweet goals? What hashtags can you use to increase usage?
Price: Free plan or $ 9 to $ 49 per month
Why it’s great: YouTube management
If you have a large YouTube presence, consider TubeBuddy. TubeBuddy offers a number of advantages to present a complete dashboard. Categories include video dashboard, video SEO, bulk processing, advertising, data and research, and productivity.
The screenshot above shows one of the TubeBuddy card template features. Card templates streamline YouTube video uploading and finalizing, and make it easy to sort videos into a playlist on your channel.
You can install the program on Chrome for free and something like an extension will work. The free plan gives you access to analytics, productivity, and SEO tools to get started. TubeBuddy is also a YouTube partner and integrates with Alexa.
Price: Free plan or $ 19 to $ 499 per month
Why it’s great: Visual, streamlined management
This is a great touch-up tool. MavSocial focuses on visual management, so it offers unique benefits such as editing multimedia content and a digital photo library. The editing tools let you add filters, crop, and search for royalty-free images to your photos.
In addition, MavSocial has a full suite of dashboards so you can schedule content and interact with followers. MavSocial supports YouTube, Facebook, Twitter and Instagram. The app is also an Instagram partner.
Price: Free plan or $ 29 to $ 599 per month
Why it’s great: All-in-one social media management
Hootsuite is a popular social media tool with over 15 million users. The free plan allows you to add three social accounts from different platforms on one screen and limit the number of posts available.
Hootsuite is easy to use, but it’s a comprehensive app. You can create ads, run an ROI report on those ads, and provide options for scheduling and creating posts. Note that you can only post to your Instagram using the scheduler if you have an Instagram Business account.
Every company is unique, as is every social media dashboard. Because of this, finding the best fit can be daunting. Covering all of your bases can be simplified with a social media dashboard and a community and social presence can be built.
If you want to take a plunge into creating your own content calendar to help you plan your social media posts, check out our article here.