Collecting high quality leads is a challenging task for marketers. Even if you’ve created an awesome, high-converting landing page, you’re not done yet.
The good news is that there are a number of plugins you can add to your WordPress website to aid in lead generation.
Before we dive into 18 of the best plugins available, let’s dig into the characteristics of a powerful and useful WordPress lead generation plugin.
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What to look for in a lead generation plugin for your WordPress website
Here are some tips to help you choose the best lead generation plugins for your website:
1. There are positioning options.
The positioning and location of your lead capture form on your website plays a role in the conversion rate. Make sure the tool you choose has the positioning options you want. Ask yourself, “Do I want to use a popup? A two-step opt-in? A content form?”
2. You can add integrations.
There are many lead generation plugins that you can use to capture leads and integrate them with your CRM or list management tool. Make sure your plugin integrates, whether it’s your CRM, sales hub or management tool that your team is using.
3. There are customizable fields.
Effective lead capture forms are all about balancing the number of fields on a form and the conversion rates of the form. Usually a shorter form means a higher conversion rate. At the same time, however, this can also mean less qualified leads.
For each tool, you want the flexibility to gather as much information as you need to qualify a lead. With some tools you can only enter a name and email address, with others you can add and customize as many fields as you want. So pay attention to this option when browsing plugins.
Best WordPress Lead Generation Plugins
- HubSpot WordPress plugin
- Gravity forms
- Flourish leads
- Elementor Pro
- Holler box
- Optin Forms
- Ninja shapes
- OnePress Opt-In Panda
- Main champion
- Popups, Welcome Bar, Optins and Lead Generation Plugin
There are a number of lead generation plugins for WordPress – here are 18 of our favorites.
1. HubSpot WordPress Plugin
With the HubSpot WordPress plugin, you receive lead generation support, which you can use to capture leads on your website in several ways. Here are some examples:
- Lead capture forms (use the drag and drop form builder to control what information you collect from your leads).
- Pop-up options (use popups, top banners, and slide-in boxes to capture leads)
- Free live chat module (Connect with visitors and offer support or sales information.)
- Automated chatbot (Answer common questions while the live chat staff is offline.)
Regardless of which street your leads are coming from, they’re all stored in your free HubSpot CRM, making it easy to tag and segment.
The plugin can also help with tasks outside of lead generation, including email marketing, CRM and contact management, Marketing automation as well as reporting and analysis.
You have the aAbility to integrate HubSpot with over 500 more tools to further improve capabilities and functions. Last, HubSpot’s WordPress plugin is easy to install and applies to all plans and products.
2. Gravity forms
Gravity Forms is a general purpose WordPress forms plugin that allows you to create all kinds of lead capture forms. The plugin gives you a drag and drop form builder as well as over 30 custom field types that you can use to collect the information you want from leads.
There are also some nice enhancements to enhance your lead collection. For example, you can use the Partial Entries add-on to collect information even if someone doesn’t fill out the entire form.
By default, Gravity Forms saves all form submissions in your WordPress dashboard. You can also integrate your forms with a wide variety of email marketing services, CRMs, and help desks. And if that’s not enough, you can also connect virtually anywhere with the integrations of Zapier and Webhooks.
If you’re already using HubSpot’s WordPress plugin, HubSpot will automatically pick up Gravity Forms submissions and add them to your CRM for easy management.
Price: Starts at $ 59
3. Hustle and bustle
Hustle is a WordPress marketing plugin with customizable popups, slide-ins, embeds, and social sharing bars. All of them come with a variety of display options including:
- Posts or Pages
- Categories or tags
- Registration status of the visitor
- Referring website
- Number of times a visitor was seen
- Certain urls
- If the visitor has previously submitted a comment
- Include on 404 page or not
Embeds are your in-content ads or opt-ins. They can appear before or after your post content, or both. You can also use shortcodes or widgets to show the embeds in specific places.
What sets Hustle apart is the fact that all of its features and integrations are in the free version. You get all 18+ integrations including Zapier.
If you use our HubSpot WordPress plugin, Hustle will automatically access your submissions and send them to your CRM. Alternatively, you can enable Hustle’s native HubSpot integration.
The only limitation of the free version is the number of popups, slide-ins, embeds, and social share bars you can create in each installation. It’s limited to 3 at a time, but that should be enough for the average user.
Price: The premium version is free and costs $ 49 per month
Bloom is a popular email opt-in plugin from Elegant Themes. It helps you capture email leads using several types of forms including:
- Content lockers (e.g. blocking certain content behind an email subscription form)
- In-content forms
You are given some unique options for triggering your lead capture forms such as: For example, viewing a form after someone posts a comment on your website.
The only downside is that you have limited control over your forms. For example, you can only customize the existing templates – you cannot create your own. There is a limit to the amount of information you can collect from visitors.
If you’re okay with these limitations, this tool might be good for your team. You also get a nice dashboard where you can view analytics and track lead growth as well as the ability to do A / B testing.
Price: $ 89
WPForms is a popular WordPress forms plugin that lets you … create pretty much any type of form.
Using the drag and drop generator and a variety of form fields, you can create custom lead capture forms to collect as much or as little information from your leads as you want.
Once you have your form, you have several different options to work with the leads you have collected. WPForms stores all of your leads in its own input manager that you can access from your WordPress dashboard.
Alternatively, you can synchronize your forms with:
- A variety of email marketing services
If you use HubSpot, you can also automatically drag your WPForms submissions into your HubSpot CRM for tagging and segmenting.
Price: Starts for free, paid plans range from $ 39.50 to $ 199.50
6. Thrive leads
Thrive Leads is a popular WordPress lead generation plugin that allows you to collect email addresses with different types of opt-in including:
- Lightbox popups
- “Sticky” tapes
- Inline forms
- 2-step opt-ins
- Screen filler
- Content lockers
- Scroll / welcome mat
For all of the different types of forms, you can use the included templates and drag and drop builder to customize things to make them your own.
One area where Thrive Leads goes further than many other solutions is in the SmartLinks feature, which lets you view different forms to people based on where they come from. This feature allows you to ensure that you send different forms to your email list than you send them to your home page.
price: $ 67 for one license, $ 97 for five licenses
7. Elementor Pro
Elementor Pro is a popular WordPress page builder plugin that allows you to build both lead capture pages and lead capture forms.
Elementor gives you a drag-and-drop visual builder interface that you can use to create posts or pages on your website – including stand-alone landing pages.
Elementor Pro also implements a popup builder that allows you to use the same interface to design and display popups anywhere on your site.
To actually capture leads, you can use Elementor Pro’s Forms widget, which allows you to create custom forms with as many fields as you want. You can then connect these forms to Zapier to send data to your favorite CRM for labeling and segmentation.
Price: $ 49
With OptinMonster, you can create a variety of different lead capture forms using over 75 pre-made templates and the drag and drop form builder. With it you can create:
- Floating rods
- Full screen overlays
One of the areas where OptinMonster really excels is in the targeting and triggering rules. With detailed rule sets and AND / OR conditions, you can control exactly where and when your lead capture forms are displayed.
Another helpful feature is the OnSite retargeting feature, which allows you to show different offers to visitors who have already submitted a lead capture form.
OptinMonster isn’t technically a WordPress plugin (it’s a SaaS), but it’s easy to integrate the OptinMonster service into your WordPress site via the special plugin on WordPress.org.
Price: Starts at $ 108 per year
BoxZilla, formerly known as Scroll Triggered Popups, is a useful lead capture plugin that allows you to create simple forms that will appear either as popups or as slide-ins on your site.
As the plugin’s previous name suggests, one of the ways you can trigger these forms is by scrolling your page. However, BoxZilla also supports other triggers, e.g. B. the time on site or the intention to leave the company.
Price: Starts for free, premium version starts at $ 48
10. Holler box
Holler Box is a simple lead capture plugin aimed at WooCommerce and Easy Digital Downloads stores, but it really can be used for all types of WordPress sites.
Holler Box lets you create seven different types of lead capture forms, including popups and slide-ins. However, the most unique option is Holler Box’s faux live chat widget.
This widget looks like a live chat box but is really just a means of capturing leads. Your visitor enters their message and email address.
You can then either receive an email notification yourself or combine this information with popular email marketing services or your own custom HTML form.
Price: Starts for free, premium version starts at $ 99
CallPage is a simple lead capture plugin that you can use to collect phone numbers from potential leads.
To collect phone numbers, a widget is displayed allowing visitors to enter their phone numbers for a call back either immediately or at a later time. You can also collect additional information about your leads such as names or email addresses if you want.
Through integration with Google Analytics, CallPage also lets you view call logs and analyze call performance for each traffic source on your site.
price: Starts for free, paid plans start at $ 159 per month
12. Optin Forms
Optin Forms is a free lead capture plugin that allows you to create simple email registration forms on your website and connect these forms to:
- I will contact
- Get answer
- Interspire Email Marketer
You can choose from five different templates and customize all of the text and colors to match your website and branding.
From there you can either automatically add your lead capture form to all of your blog posts or use a shortcode to choose exactly where and when you want to insert your forms.
13. Ninja shapes
Ninja Forms is another WordPress forms plugin that follows on from WPForms or Gravity Forms by dragging and dropping your own custom forms and then linking this data to various email marketing services, CRMs or even Zapier or can use webhooks. You can also automatically send form submissions to your HubSpot CRM.
Among other things, you can use Ninja Forms for:
- Contact forms
- Email registration forms
- Polls and polls
Price: Starts for free, chargeable extensions vary in price
14. OnePress Opt-In Panda
OnePress Opt-In Panda helps you capture leads by locking parts of your content behind a lead capture form. In order to “unblock” the content, your visitors must enter their email addresses.
With the premium version of the plugin, you can also add custom fields to collect additional information about your leads.
The plugin packages your restricted content in a function code. This means that you can restrict as much (or as little) of your content as you want.
With the paid version of the plugin, you also get other helpful features like a lead management dashboard and analytics.
Price: Starts for free, the premium version costs $ 26
15th Lead Champion
Lead Champion recognizes the leads that leave your website whether or not they fill out and submit one of your contact forms. The plugin assigns website visitors a score (which you set) based on their behavior on your website. This allows you to evaluate potential customers, the effectiveness of your campaigns and much more.
The plugin allows you to easily create forms that complement your branding and website with the configuration window. It also integrates with other tools like Mailchimp, Zapier, and CRMs to improve its functionality.
Price: Multiple plans available; must contact for price and must have a Lead Champion Booster license
16. Popups, Welcome Bar, Optins and Lead Generation Plugin
This plugin allows you to design and share branded, eye-catching options, forms and calls-to-action on your website to attract your leads. There is never any need to hire a developer with the plugin as it is easy to set up and use. You can quickly create unique popups of different topics and positions on your website to target leads that way too.
The plugin offers four types of optins that you can choose from:
- Lightbox popups
- Header and Footer Action Bars
- Toast notifications
- Slide-in messenger
The plugin includes 20 customizable form templates with an attractive design so that your leads can seamlessly view and fill out your forms on any device. These forms have customizable elements so you can design them to match your branding and website.
Price: Free or upgrade to one of two paid plans for more features
With Forminator, you can use the drag and drop generator to add and customize the layout of forms on your WordPress website. The plugin is an easy way to collect all the information you want to ask your leads about and make your forms interactive to increase engagement and generate more conversions.
With Forminator you can customize forms with any number of fields. You can also create interactive surveys, quizzes (which can be shared on social networks), do calculations and take orders, accept payments, and much more.
The plugin can be integrated into a number of tools and over 1,000 apps. Forminator is compatible with integrations in several categories including email, CRM (including HubSpot), storage, and project manager.
Optinly is a WordPress lead generation tool that makes it easy to grow your email list. What sets this plugin apart is its goal-oriented approach to campaign creation. You choose your marketing goal, a relevant popup template, and then go live with your campaign. The tool allows you to create a variety of popups, such as:
- Full screen overlays
- Sidebar widgets
- Floating rods
- Notification popups
- Gamification popups
The tool has several methods of triggering a popup, such as: B. Exit intent, time delay, page-based and device-based. You can also show pop-ups after a certain number of days for the same visitor by using the reorientation options menu.
With Optinly you can do almost any customization with an easy to use WYSIWYG editor (what you see is what you get). With animation options like fade in, zoom in, and collapse, you can quickly get your popups to grab a visitor’s attention.
You can easily integrate Optinly with email marketing platforms like HubSpot, MailChimp, Constant Contact Contact and AWeber.
Price: The free growth plan is $ 25 per month.
Build your lead generation plugin toolbox
When it comes to the best WordPress lead generation plugins, there are tons of options available to you – only you know which will best fit your lead generation efforts.
The most important thing is that you don’t have to pick just one – you can combine multiple plugins into one cohesive lead generation strategy.
This free course will teach you how to use Elementor to build a WordPress website.
Editor’s Note: This post was originally published in June 2019 and has been updated for completeness.