I can guarantee you that this article will be absolutely illuminating.
It offers actionable, research-based insights that are proven to turn your marketing copy from numbing to mind-blowing.
I know what you’re thinking – “Wow! The language you just used was absolutely electrifying! I’m totally engaged and emotionally engaged! I need to read this article and learn more about what it is talking about! Wow!”
Well, the words that I used there – the ones that have left you utterly transfixed and intrigued – are meant to trigger emotional responses and attract attention. They are known as power words and are a powerful resource for getting more out of your marketing copy.
Here we’ll explore the concept of power words a little further and see a list of 150 of the most effective ones.
What are power words?
Power words are words that are commonly used when writing texts and that cause strong psychological reactions in readers. They’re usually emotionally charged, a little over the top, and very persuasive. When used correctly, power words can generate interest and increase the conversion of marketing texts.
Power words are impressive – that is the key to their attractiveness and effectiveness. You are subconsciously telling readers to take action. Words like “amazing”, “definitely” and “stunning” give your copy extra pizzazz.
They are exaggerated enough to play with strong emotions and trigger highly arousing emotions. Taken together, these factors can add some urgency to your copy – one that consumers are known to be responding to.
It’s also worth noting that the utility of Power Words goes beyond the traditional marketing copy. These words can be used in sales or marketing emails to encourage consumers to read blog posts or to substantiate successful CTAs. In all of these cases – among others – it is known that power words trigger action and increase conversion.
Power words usually play with emotions related to fear, encouragement, anger, lust, greed, security, and taboos. For our list, we’ve grouped these components into three categories that are directly relevant to the business – urgency words, confirmation words, and safety words.
Without further ado, here is our list of the most effective business power words.
Urgent words should create the impression of an immediate, urgent need behind an offer. They are used to promote concepts like scarcity and value – to convince consumers that they only have enough time to benefit from a great deal.
4. Big deal
5. Big time
12. Double up
22. Hurry up
Affirmation words can be used in two main contexts: highlighting the high regard for a product or service, or enhancing consumer self-awareness. They can show that an offer goes beyond the competition or lead potential customers to believe that a product or service improves perception by the world around them.
68. Eye opening
82. Drop your jaw
83. Life changing
88. Next level
These words are generally used to reassure consumers. They show that a product or service is well tested, trustworthy and safe. Safety words are primarily intended to show that several other consumers are using the product or service in question reliably.
102. Beyond that
111. Best seller
114. Abort anytime
126. Guilt free
136. Research Supported
138. Risk Free
148. Far beyond that
149. World class
If you want your copy to have additional excitement and impact, refer to this list as you write. For now that you have a definite, bonafide and authoritative understanding of power words, you can use them to take your copy to phenomenal, mind-boggling, formidable, astonishing heights.