When you’re in business, you need to know how to create engaging presentations. Whether you’re trying to convince your boss to endorse a new campaign, talking to a prospect about closing a deal, or creating new marketing material, you need to know how to create a presentation that people will see not put to sleep.
The best (and easiest) way to do that? Use the right tools to create and deliver your presentation.
If you’re not sure which tools to use, look no further than this blog post. We have compiled our list of the top presentation tools for sales and marketing professionals. They are listed below in no particular order. But first …
Why you should use business presentation templates
Using a professional presentation design ensures that your content is conveyed in a clear, creative and visually appealing way. Try using the custom HubSpot templates instead of using one of the existing templates in your presentation software. You can download it here for free.
Best presentation tools
Canva makes design easy – even for marketers and sellers who feel challenged by design. The platform gives you a number of presentation templates that you can use right away and it is very easy to customize them to suit your organization and presentation goal. Plus a variety of apps built into Google Drive, Instagram, and YouTube, to name a few.
Pricing: Free; Pro: $ 12.95 / month for up to five people; Business, $ 30 / month per person
Often times, prospects are drawn to being different, and Powtoon can help you with your presentations. Powtoon’s animation software makes it easy to create videos with props, characters, and more. This is how you can differentiate your company when talking to potential customers.
Pricing: Pro, $ 19 / month; Pro + $ 49 / month; Agency, $ 89 / month
3. Power Point
PowerPoint has been the standard in presentation software for years, but it hasn’t remained static. PowerPoint is full of features that make sales and marketing presentations dynamic and engaging. (Here are just a few ways you can do this.)
Pricing: Business Basic, $ 5 / user / month; Business Standard: $ 12.50 / user / month; Business Premium, $ 20 / user / month
As a PowerPoint add-in, Oomfo supports sales and marketing professionals in creating these oh-so-important interactive diagrams for presentations. Specialized diagrams, live diagrams from multiple files, data from cloud applications, interactive options, conversions with one click – everything is possible with Oomfo and much more.
Apple’s Keynote enables users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. With easy-to-use visual tools, drag-and-drop functionality, interactive charts, and much more, Keynote is a popular choice among sales and marketing professionals.
Create beautiful slides, pitches, and suggestions without a team of designers. AI applies design rules in real time, and a library of free photos and icons is at your disposal.
Pricing: Basic, $ 0; Per, $ 12 / month; Team, $ 38 / user / month
7th Haiku deck
Haiku Deck is available for the web or iPad and has become a favorite with sales and marketing professionals. Haiku Deck enables professionals to quickly create presentations that “can be easily projected, shared, published, embedded on a website or blog, or viewed on any web-enabled device”. Although it is another tool that allows you to create presentations from scratch, it is what sets it apart from the others in its ease of use.
Pricing: Per $ 9.99- $ 19.99 / month; Premium, $ 29.99 / month
Vyond is an online animation software that allows you to create animated videos for marketing campaigns, sales promotions, or even for the HR department. Use the library of customizable templates or create your own from scratch.
Pricing: Essential, $ 229 / year; Premium, $ 649 / year; Professional, $ 999 / user / year; Company, contact for prices
9. be amazed
Busy sales and marketing professionals choose amazement because it enables quick and easy presentations to be made. The options are filled with amazement: choose a professionally designed template, then create a slideshow, video presentation, or 3D presentation.
Pricing: Business plan, contact for pricing; Executive Plan, $ 40 / month; Per plan, $ 13 / month
TechSmith’s Camtasia is an amazing tool that allows you to create professional-quality videos. You can record screen movements, import HD video from another source, adjust and edit the video, and then share the finished video presentation on virtually any device.
Pricing: Individual, $ 249.99 / user / year; Business $ 249.99 / user / year; Education, $ 169.99 / user / year; Government and Nonprofits, $ 223.99 / user / year
SlideShare is a popular choice for sales and marketing professionals looking for a way to publicly share their content. Since it already has an integrated audience, you can easily distribute your presentation to many people – and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc.
Sometimes sales and marketing professionals need to be able to switch between presentation tools. However, due to their technical limitations, this is not always possible. SlideDog is the solution as users can switch between PowerPoint, Prezi, PDF, web pages and others.
Pricing: Free; Pro: $ 99 / year; Per event, $ 49 for one time payment
13. Presentation assistant
The presentation assistant lives up to its name: It supports professionals by allowing them to make comments, zoom and much more during a presentation. Sales and marketing professionals can use Presentation Assistant to clarify and highlight issues to their audience more clearly.
Pricing: Presentation Pointer, $ 29.95; Presentation Screen Master, $ 29.95
Sales and marketing professionals choose authorSTREAM to make their presentations dynamic and engaging. With authorSTREAM, users can share their PowerPoint presentations publicly or privately, broadcast them, convert them to video, communicate and collaborate through them, and much more.
Pricing: Free or paid plans start at $ 4.20 / month
With Zentation sellers and marketers combine videos and slides into a simulated live experience. Presentations created with Zentation turn into webinars, webcasts and virtual events for prospects and customers – all of which are excellent securities for marketing and sales.
Pricing: Free; Premium, $ 10- $ 45 / month; White label, contact for prices
Sales and marketing professionals love Prezi because it’s cloud-based. Prezi enables you to create, edit and present via your browser, desktop, iPad or iPhone anywhere and anytime.
Pricing: Standard, $ 5 / month; Plus $ 15 / month; Premium, $ 59 / month
Sales reps and marketers often choose Brainshark, a cloud-based presentation tool, because it enables them to create and deliver presentations live or on demand (also with their iPad or iPhone), using on-demand video content, polls or polls for Increased engagement and embedding of presentations on websites and blogs.
Pricing: Contact for prices
Vcasmo is a unique presentation tool – a multimedia solution that allows users to synchronize a video and a slide show side by side. Sales and marketing professionals love Vcasmo because it supports playback in three forms: browser, cell phone, and iPad.
Pricing: Free; Standard $ 10.99 / month; Professional, $ 16.99 / month
ViewletBuilder is another presentation tool. It captures key screen updates and cursor position changes so sales and marketing professionals can create presentations detailing how their products or websites work. ViewletBuilder offers a variety of functions for editing and enhancement, and also offers a variety of publishing and sharing options.
Pricing: Per, $ 399; Company, $ 599
20th Zoho show
The Zoho Show is a top choice for sales and marketing professionals because it lives online and allows them to create, access, showcase, and more, anytime, anywhere. The simple, intuitive user interface and collaboration features are just two of the most popular benefits.
Pricing: Contact for prices
What are you waiting for? Choose a tool and start creating. Your prospects are waiting.
Editor’s Note: This post was originally published in October 2014 and has been updated for freshness and completeness.