The ultimate guide to landing pages

As you surf and maneuver the internet, you keep visiting landing pages.

A landing page can be the page you are taken to when you click an ad. This can also be the page that follows a call-to-action or serve as the homepage of a website.

Regardless of how you “land” on a landing page, the purpose is to encourage you to convert to a lead or customer. Because of this, landing pages are uniquely powerful components of a company’s digital marketing strategy.

What is a landing page?

A landing page is a website with a specific purpose. The goal of a landing page is to convert visitors into leads. While there are many types of landing pages, the intent is the same – you’ll get more leads.

Landing pages contain lead forms asking visitors for their contact information in order to receive something of value, also known as an offer.

The following video will help you bring that definition home.

Now think about how much you protect your personal information. What would make a person reveal their contact information on the internet?

This is where landing page best practices come into play. A targeted, well-designed landing page with a solid format and copy will get almost everyone to submit their information.

First, why do you need a landing page?

Why should you create a special page that only people can fill out a form? Why not just use your homepage or about page? Great questions.

After reading this article, you can probably answer these questions yourself. However, the short answer is, a landing page eliminates distractions by removing navigation, competing links, and alternate options, so you grab your visitor’s undivided attention. Comprehensive attention means that you can lead your visitor where you want them to go; H. To your lead form. Overall, landing pages are specifically designed for creating conversions.

Now that you understand their importance, let’s cover landing page best practices to make sure your pages are set up to convert.

Landing Page Best Practices

  1. Create a headline focused on benefits.
  2. Select an image that illustrates the offer.
  3. Write a convincing copy.
  4. Add the lead shape over the crease.
  5. Include a clear and prominent call-to-action.
  6. Give away a corresponding offer.
  7. Just ask for what you need.
  8. Remove all navigation.
  9. Make your page responsive.
  10. Optimize for search.
  11. Remember to use a thank you page.

Was that a lot? The following are these landing page best practices.

1. Create a headline focused on benefits.

For every 10 people visiting your landing page, at least seven will bounce off the page. To keep this number down, your visitors need to know (and understand) what’s in it for them within seconds of their arrival. Your headline is the first thing they read, and it should clearly and concisely communicate the value of your landing page and offer.

2. Select an image that illustrates the offer.

Yes, a picture is required and should represent your target audience. The purpose of your picture is to convey a feeling – it should illustrate how your visitor will feel when they receive your offer. Certain images may work better than others. Therefore, you should always split your options (see below).

3. Write a convincing copy.

Don’t spend all of the time crafting the perfect headline and figuring out your ideal image to fall flat when it comes to the words that actually sell your call to action. Your copy must be clear, concise, and direct your visitor to the action you want them to take. A convincing copy also speaks directly to the visitor, using “you” and “your” to make them feel engaged. The tips for copying are described in more detail below.

4. Paste the lead shape over the fold.

Your lead form needs to be easily accessible if your prospect is ready to convert. There is no way you want him to crawl and scan your landing page to find your offer. “Above the fold” just means that visitors don’t have to scroll to get to the form. It will appear as soon as someone arrives at the page. This can be a form or an anchor link to the form. Even better, design your form so that it scrolls with the user as they move down the page.

5. Include a clear and prominent call-to-action.

The call-to-action (CTA) is arguably the most important element on your landing page – one of many elements that encourage conversion. The CTA button needs to stand out. This means that you should use a color that stands out from other elements on the page. Be clear about what you want visitors to do, that is, use an action verb spelling it out for them, e.g. B. Submit, Download, or Download Now. Please see below for more information on CTA best practices.

6. Give away a corresponding offer.

Think of your landing page as part of your lead’s journey to your final proposition – your product or service. Your offer is what you give in exchange for your lead’s personal information. Not only should it be compelling enough for your visitor to provide their contact information, but it should also be relevant to your business. Say you sell horseshoes.

Your listing might be something like “10 Easy Ways to Sizing Your Horse’s Feet” since you will ultimately ask to buy your horse shoes. You would not associate them with an offer of organic farming as this takes them on a completely different path. We’ll talk more about how compelling offers are below.

7. Just ask for what you need.

You want to gather as much information as possible about your lead, but how much you ask depends on several factors: how well they are familiar with you, where they are on their buyer’s journey, and how much they trust you. On your lead form, ask for as little information as you need to create a low barrier to entry. A name and email are more than enough to get a new lead.

8. Remove all navigation.

Your landing page has only one goal and one goal: to convert visitors into leads. All competing links – including internal links to other pages on your website – detract from this goal. Remove all other links on your page to draw all visitors’ attention to your call to action.

9. Make your page responsive.

As with any other page on your website, your landing pages need to be engaging to suit every viewing experience. The last thing you need is your form no longer showing up on mobile devices. Give your visitors every opportunity to convert no matter how they’re viewing your page.

You can use tools to accomplish this. For example, you can easily create mobile-optimized landing pages and forms using the HubSpot drag-and-drop landing page editor, available in Marketing Hub Starter.

10. Optimize for search.

Sure, you will drive visitors to your landing page through email explosions, social posts, and other marketing methods, but your page should also be optimized with target keywords for your paid campaigns and organic search. If someone searches for your keyword, they should find your landing page. If you’re targeting a keyword with paid ads, these words should be present on your landing page.

11. Remember to use a thank you page.

On a thank you page, you send leads as soon as they fill out your form. Now you can just display a thank you message on the same page or drop the thank you note altogether, but there are many reasons why this is not the best option.

A thank you page serves three important purposes:

  • It delivers the deal you promised (usually in the form of an instant download).
  • It gives you the opportunity to interest your new lead in additional relevant content
  • It’s an opportunity to thank them for their interest, which will go a long way in helping them become a customer later.

How to design your landing page

Design often means creativity, colors and beautiful pictures. For the purpose of a landing page, we go a step further to be functional, directional, and effective. To create a well-designed landing page, you need to touch both your right and left brains. But don’t get me wrong – you still need great images and attractive colors to convert your visitors. We’ll go into how all of this can be incorporated below.

Landing page structure

The good news is you don’t have to get too creative here. Most landing pages have a very similar structure as they have been shown to work. You can promote your creativity with branding elements and images, but stick to a landing page format that people are used to seeing.

A good landing page is made up of five elements (see the following example of the landing page to see these elements in action):

  1. heading that attracts the attention of the visitors
  2. Relevant picture that’s relevant to your audience
  3. Lead form above the fold to capture visitor information
  4. CTA that is action-oriented and convincing
  5. Copy and description this informs and entices your visitor to fill out your form

Landing page heroes areaHubspot lead form landing page


Can your landing page contain more? Absolutely. (Think social share buttons that visitors can use to promote your offer.) This is just the bare minimum. You need to know your audience, where they’re from, and where they’re at in their buyer’s journey, in order to know how much to include. As a rule of thumb, include as much information as you need to get people to convert.

Landing page layout

This may come as a surprise, but most people don’t read every word of your cleverly crafted copy. Instead, they skim over the main tidbits and pull them out. Your job is to highlight these tidbits so that your visitor doesn’t miss anything important.

That means a couple of things …

  • Keep most of it important information about the fold So your visitor doesn’t have to scroll to get there.
  • Do a Flash test On your part, this means that a visitor should be able to catch the main message in less time than blinking; H. in less than five seconds.
  • Use white (or negative) space to keep your visitor busy, focused, and help them understand your message.
  • Write with bullets and short paragraphs to make your copy easy to digest.
  • Try to edit the important copy into a F patternThis is the direction most people scan a page online. Work with the flow of visual patterns to bring people to key points where they can convert.

Landing page colors

The design of your landing page – including the colors you use – should reflect that of your website. You want to build a long-term relationship with the people who visit your landing page. This means they need to familiarize themselves with your branded colors and unique style. The more they recognize your brand, the more they trust you (and the more they trust you, the easier it is to get them to do what you want them to do).

The areas where you should use alternate colors are on the elements of your page that need to stand out – um, your CTA button. Contrast is the name of the game here. For example, let’s say your brand colors are mostly green. You want to choose a color that can grab the user’s attention, such as B. purple.

Wondering which colors work well? We did a little research to find out which colors convert best.

Landing page images

The picture on your landing page is one of the first things people see. Since humans process images much faster than text, it sets the tone for their entire experience. But how can you possibly choose between millions of photos and the company’s photoshoot that is taking up all the space on your computer?

Let’s narrow down the choices with a few key questions:

Who is my target group?

What does your person look like? How old are they? How do you dress? What are you interested in? The answers to these questions are important in determining which image to put in the front and center of your landing page. If you want it to appeal to your audience, it has to represent them in some way.

Where should you look on my landing page?

This may seem strange, but it is based on the idea that people should follow directions, e.g. B. where someone is looking or pointing. If you want visitors to fill out a form, consider an image that will draw their attention to that form.

Will this image reinforce my message?

Every element on your landing page serves an important purpose. Since your picture is one of the first things people see, it should make it clear what the visitor can expect from your end. Make sure your picture offers value.

Here are some other important things to keep in mind when creating great landing page images.

Call to Action (CTA)

We’ve reviewed your CTA a few times so far, but since it’s the most important part of your landing page, it’s worth mentioning again. When it comes to designing your CTA, there are a few tricks that will make it so enticing that visitors will feel compelled to click. For the sake of clarity, your CTA includes the button and the copy to draw attention to it. These tips cover both of them.

  • Give your CTA a vibrant, high-contrast color
  • Focus your CTA copy on the benefit for your visitor
  • Get to the point – try not to use more than five words
  • Tell your visitor what to do with action verbs, e.g. Get, download, click
  • Make your button big enough to stand out on the page
  • Give it a negative space – don’t crowd around your CTA
  • Follow the page flow and place your CTA where your readers eyes go, e.g. B. right or below the copy
  • Test your button shape, test your copy … actually test everything (we will explain how to do this below).

vidyard landing page cta


Mobile landing page

More than half of website traffic comes from mobile devices. Therefore, the user experience should be the same regardless of the devices used by visitors. By making your landing page responsive, you give them every opportunity to view and convert it, whether it’s on a desktop, phone, tablet, or otherwise.

Tips for writing landing page texts

After the design comes a great copy. Your goal is to be convincing, instructive, personable, precise, effective, trustworthy and informative at the same time. As? Continue reading.

1. Cover the main points.

Regardless of how you position it, there are a few main points that you need to make with your copy. These main points are your person’s pain point, the solution to that pain point, how your solution works (features), how your solution improves their situation (benefits), and verifying that it works (social proof).

The bulk of your writing has to be about how you can help your prospect rather than how great you are (because it’s implied). Let’s dig deeper into these points.

The pain point

The pain point you focus on should be the one your offer solves. Not to sound negative, but it’s important to touch the problem your person is facing so that they know you understand what they are going through. Empathy is an effective way to build trust. And when they know you have their problem, they’re more likely to trust your solution.

Her solution

The solution to their pain point is what you offer in exchange for their information. Show a clear path between your problem and how your solution is the means you need.


Just knowing what your solution is might not be enough to convert leads. So you need to mention what is in this solution. If it’s an e-book, what are your subjects? If you are promoting a webinar how will it work and what will you be teaching? What can you expect if it is a service? Give your potential lead all the information they need to make a decision.


Your copy should offer many benefits to the user because that’s what really interests them – what’s in it for them. While the features list what your offering offers, the benefits show visitors how it improves their situation. It paints a vivid picture of how much better their life could be with your solution.

Social proof

Studies show that social evidence is effective in convincing people to take the desired action. Social proof consists of logos of brands you’ve worked with, testimonials from previous customers, reviews of your product, or confirmation that others have bought your service. Essentially, people want to know that others have benefited from your solution, too. By putting social proof on your landing page, you are validating your offer without saying anything.

Codecademy landing page for social evidence


Touching each of these points will give you a rounded copy that will answer all of your visitors’ questions. That brings me to my next point.

2. Respond preventively to objections.

An essential part of writing a compelling copy (a copy that will get people to convert) is to dispel objections before they even show up. This requires some skill … or at least the help of a friend.

When you’ve laid the groundwork by addressing all the important points, think about your prospects and think about where, as they read, they could protest or challenge you. For example, if you say, “We helped Fortune 500 companies get customers,” your reader may mock or doubt it unless you follow that statement with social evidence.

Do this exercise for each section of your page (or seek help from an unbiased friend) until you have addressed any possible objections that occur to you. If you get questions from people who have visited your landing page, use them as feedback to sharpen your copy even further. Better still, seek constructive criticism on your first converted leads to make sure your landing page meets all of the requirements.

3. Build trust with your prospect.

For example, let’s say you read a sales page and the company wrote, “Our product has helped 100 people and it could work for you too!” Meh. I would probably find a company that has a solution that can definitely work for me. Your goal is to build trust with your visitor and the way to do that is by acting as an authority.

Aside from using social evidence, there are a few other ways you can build trust:

  • Write the way you speak and address your prospects like you would a live customer.
  • Quote statistics that support your message.
  • Use case studies that highlight customers who are similar to your goal.
  • Be relatable. Show your audience that you are human by admitting mistakes, raising doubts, and being honest. The caveat is that you should only share what is relevant to their fight. Don’t reveal anything.

4. Use click triggers.

Click triggers are designed to remove the last bit of doubt before a visitor converts. You can think of these as leak probability improvers (… yes, I made that term up). They are essentially copies positioned next to your CTA that will drive your potential customers over the edge by calming their minds and reducing the risk of conversion.

Here are some effective ways to use click triggers:

  • Refund warranty
  • Simply unsubscribe
  • Quote from a successful or satisfied customer
  • Blurb on “What Can You Expect?”
  • Price drop
  • Privacy Policy
  • Another creative method

Landing page anatomy


Whatever you choose, click triggers will give your conversions the boost they need.

A / B testing your landing page

Everything we’ve discussed up to this point is great … in theory. But your company is different and your target audience is unique. How do you know if the copy you choose is working? Or whether your CTA placement is correct? Or which colors are best suited? Or which picture should you choose?

You test it. Here’s how it works. Split testing (or A / B testing) is probably nothing new to you as a marketer, and split testing your landing page is just another experiment to add to your list.

Let’s briefly explain the best way to A / B test your landing pages.

What is a / B test?

The A / B test simply splits traffic between two (or more) variations of a page to determine which is performing better. You can do this manually by starting one variant for a certain period and another for the same period. However, it is far more efficient to use software that allows you to split tests and track your results.

The main components of an A / B test are variantsor the two versions of the page that championor the original page and the challengeror the page you modified to test against the original.

A / B test

The main trick in split testing is to make very small changes with each experiment. For example, you don’t want to split your headline and picture at the same time because you don’t know which element got the results. For this reason, be sure to test one element at a time. The “winner” becomes your champion, then you can create a new challenger to test the next element. You repeat this cycle until you have a conversion rate that you are happy with (and that is realistic expectations that we will cover below).

What should you test?

You can test practically anything on your landing page. While it is possible, you may want to limit your test to some of the most impactful elements of your page, such as:

  • Heading copy
  • image
  • CTA color
  • Click on Trigger
  • Copy onto the page
  • Length and fields of the lead form

These tests have the biggest impact on your conversion rates. First, try the simplest change; A headline or a CTA color, and then work your way up to the bigger companies like your page copy.

Landing page metrics to track

Metrics show you everything you need to know about your landing page’s performance and give you some insight on how to improve it. It’s hard to know exactly what works when you launch a page. Measure and track meticulously in the beginning until you have a reasonably good conversion rate. Then you can track your metrics less often.

Page visits

How many visits do you get on your landing page? The more visits, the higher the likelihood of conversions. Adjust your paid strategy or redefine your keywords to drive more traffic to your page. You can also let your current followers know about your offerings through email, social media, and on your website.

Traffic source

When you know where your traffic is coming from, you know where to redouble your efforts or give up.

Filing rate

This is the number of people who will fill out your lead form and land on your thank you page. You can make many changes to your page to increase that number. However, make sure to do an A / B test so you know what works.


Contacts refer to the number of leads you have generated from your form. This differs from submissions in that duplicate contacts are only counted once. So if a current lead fills out your form to get your quote, it doesn’t affect the number.

Heat mapping

This is more of an observation of how people interact with your page than a metric. Heat mapping can show you where people are scrolling, what they’re reading, and how they’re interacting with your page. These are all useful data when thinking about your page layout and structure.

Bounce rate

If visitors come to your page and leave it immediately, you need to check whether the content matches the offer. Does your copy catch the attention of visitors and automatically know what to do when they land on your page? Is your page a reflection of the copy you used to get visitors to visit it?

Form cancellation

This metric shows how many people fill out your form but don’t fill out. If this number is particularly high, then some adjustments need to be made to introduce new click triggers, shorten your form, or make it clearer what you want your visitor to do.


You’ll need to benchmark your landing page against industry standards and a similar audience to see if it’s performing as expected. Take a look at some industry benchmarks that you might want to base on, but don’t let other companies’ results discourage you.

Regardless of what is happening, you can diagnose and heal your landing pages if you pay attention to the metrics.

How to make your landing pages more effective

There are always improvements you can make to improve the landing page’s performance. Below are some great tips (if I tell myself) to improve your landing pages.

Optimize your landing page.

Optimize is such a confusing word, isn’t it? I mean, are we talking about images, copies, keywords, or the user interface? The answer is yes – we talk about everything. Optimizing just means making your landing page the best you can, and that can involve a wide variety of changes. If you want to know everything you can do to optimize your landing page, you need a pretty in-depth guide. And guess what, we have one here.

Present a really good offer.

You could argue that whatever is free is considered “good,” but that is not exactly true. Not only should your listing be free (we’re not talking about sales pages here), it needs to be good enough to ensure that a stranger gives you their personal information. Let’s face it – there are a lot of companies competing for your audience’s attention asking for their information and requesting it via email. What will make you stand out from the crowd? An excellent offer, that’s what.

The following questions can help you determine whether or not you have a compelling offer:

  • Does my offer solve a pain point for my target audience?
  • Is there a clear benefit a lead can get from this offer?
  • Can my offer keep up with the competition?

Reduce the loading time of the page.

A loading time delay of one second means 7% fewer conversions and 11% fewer page views. Slow loading times can also lead to customer dissatisfaction and frustration.

Needless to say, landing page load time is a metric that needs to be taken seriously. If you need some tips, check out this resource to reduce page load time.

Think about the buyer’s journey.

Since you are driving traffic to your landing page, you should have a clear idea of ​​where your visitors are on their buyer’s journey. That is, you know whether they are trying to diagnose a problem (awareness), looking for a solution to their problem (reflection), or are ready to close it (decision). Ihre Kopie und Ihr Angebot sollten dies widerspiegeln, wenn Sie konvertieren möchten. Es unterscheidet sich nicht von anderen Marketingmaterialien – Treffen Sie Ihre Besucher dort, wo sie sind.

Erstellen Sie ein nahtloses Erlebnis.

Niemand sollte überrascht sein, wenn sie auf Ihrer Zielseite ankommen. Es sollte genau wie angegeben sein, dh mit Ihrer Kopie übereinstimmen. Verwenden Sie auf Ihrer Zielseite dieselben Wörter, mit denen Sie die Leute dazu gebracht haben, dort anzukommen, unabhängig davon, ob es sich um eine bezahlte Anzeige, einen sozialen Beitrag, einen Blog-CTA oder eine E-Mail handelt. Sie müssen den Köder meiden und um jeden Preis wechseln, wenn Sie möchten, dass die Leute hier bleiben.

Erstellen Sie einen klaren Pfad zur Konvertierung.

Das Navigieren auf Ihrer Zielseite sollte keine Vermutungen erfordern. Sobald jemand auf Ihrer Seite ankommt, sollte klar sein, was er tun soll – senden Sie seine Informationen an Ihr Lead-Formular. Ihr Ziel ist es, Besucher mithilfe kreativer Richtungsangaben zu Ihrem Formular zu führen.

Hier sind einige Möglichkeiten, Ihren Besucher auf eine Conversion hinzuweisen:

  • Wählen Sie ein Bild einer Person, die entweder in Richtung Ihres Formulars blickt oder auf dieses zeigt
  • Machen Sie Ihren CTA zu einer Kontrastfarbe, um die Aufmerksamkeit darauf zu lenken
  • Verwenden Sie Pfeile, die auf Ihr Lead-Formular zeigen
  • Fügen Sie Ankertext ein, der die Benutzer beim Klicken wieder zum Formular zurückbringt
  • Geben Sie Ihrem CTA einen negativen Platz auf der Seite
  • Gestalten Sie Ihr Lead-Formular mit einer kräftigen Farbe oder Kontur

Fügen Sie Ihrem Angebot Knappheit hinzu.

Nur wenige emotionale Marketingtaktiken funktionieren so gut wie Angst… und die Angst, etwas zu verpassen (formeller bekannt als FOMO). Verbraucher möchten ihre Entscheidungsfreiheit nicht verlieren. Sobald Sie klarstellen, dass Ihr Angebot stark nachgefragt und / oder knapp ist, werden sie klettern, um es zu erhalten. (Hier ist eine coole Studie über Keksdosen, wenn Sie sich mit der Psychologie des Knappheitsmarketings befassen möchten.)

Der andere Grund, warum diese Technik funktioniert, ist, dass Menschen Dinge wollen, die schwer zu bekommen sind – das bedeutet Wert und Exklusivität.

Um die Knappheit zu zeigen, erwähnen Sie, wie wenig von Ihrem Angebot noch übrig ist, fügen Sie einen Countdown-Timer hinzu, verwenden Sie Wörter wie “endet bald” oder “letzte Chance”. Natürlich möchten wir, dass Sie echt sind. Wenden Sie daher nur Taktiken an, die für Ihr Unternehmen zutreffen. Fazit: Es gibt viele Möglichkeiten, diese Technik zu nutzen und davon zu profitieren.

Video verwenden.

Videomarketing wird aus gutem Grund immer beliebter. Kunden bevorzugen nicht nur Videos von Unternehmen, sondern 88% der Videomarketer geben an, dass Videos ihnen einen positiven ROI bieten. Der Schlüssel besteht darin, ein effektives Video zu erstellen, das die Besucher nicht von Ihrem endgültigen Ziel ablenkt: dem Aufruf zum Handeln.

Wenn Sie sich für die Verwendung von Videos interessieren, gibt es einige Gründe, die Sie möglicherweise über den Sims bringen.

Video …

  • Erhöht die Conversion-Raten
  • Ist eine persönlichere Möglichkeit, eine Nachricht zu teilen und sich mit potenziellen Kunden zu verbinden
  • Kann ansprechender sein als ein Bild und macht es den Besuchern zur Gewohnheit, zu klicken (und zu konvertieren).
  • Kann die Anzahl der Supportanrufe oder Tickets reduzieren, die Sie erhalten
  • Wird 60.000 mal schneller als Text verarbeitet

Wenn Sie diese Taktik anwenden möchten, muss VidYard einige hilfreiche Richtlinien für Zielseitenvideos befolgen.

Sind Sie schon gespannt, wie Sie Ihre Zielseiten verbessern können? Sicher, es gibt einige, aber das bedeutet nur, dass eine Zielseite mit schlechter Leistung nicht so bleiben muss. Nehmen Sie es eine Taktik nach der anderen und bauen Sie nach Bedarf.

Was ist nach der Konvertierung zu tun?

Sie haben also eine optimierte Zielseite, die sich wie ein Zauber umwandelt. What now? Sie möchten diese Leads nicht hängen lassen. Stattdessen möchten Sie sie dazu bringen, Kunden zu werden, und sie dann noch mehr fördern. Here is how.

Optimieren Sie Ihre Dankesseite.

Ich hoffe, Sie sind noch nicht müde von der Optimierung. Ihre Dankesseite ist das erste, was jemand nach der Konvertierung sieht. Sie ist daher eine großartige Gelegenheit, Ihren neuen Lead noch mehr zu erfreuen, als Sie es bereits getan haben. Ihr Ziel ist zweierlei: Geben Sie Ihr versprochenes Angebot ab und interessieren Sie sie für etwas anderes auf Ihrer Website.

Ihre Dankesseite sollte:

  • Vielen Dank für Ihre neue Führung (siehe Abbildung)
  • Stellen Sie Links zu relevanten Inhalten auf Ihrer Website bereit
  • Laden Sie Ihren Lead ein, Ihnen in den sozialen Medien zu folgen
  • Bitten Sie Ihren Lead, Ihr Blog zu abonnieren
  • Automatisieren Sie eine Folge-E-Mail mit dem Angebot

Führen Sie sie auf der Reise ihres Käufers.

Ihr neuer Lead wird mit oder ohne Sie den Weg in die Entscheidungsphase finden. Sie möchten derjenige sein, der ihnen hilft, dorthin zu gelangen. Sie haben einige wertvolle Informationen über Ihren Lead gesammelt, sodass Sie vorhersehen können, was sie als Nächstes benötigen. Stellen Sie Inhalte oder Ressourcen bereit, um sie in die nächste Phase ihrer Reise zu bringen, und Sie sind möglicherweise ihre Option für die Entscheidungsphase. After all, we know that prospects buy from companies that they know, like, and trust.

Form a relationship.

Once someone signs up to receive information from you, they become a potential customer with whom you should work hard to build a relationship and connection. The good thing is you already know what they’re interested in and what their pain points are, so you can target them with additional, helpful content and personalized marketing.

If you’re still stuck, get some inspiration from some of the best landing pages we could find.

Grow Better with Landing Pages

Landing pages will account for a majority of your new leads, so they demand your attention. With the vast number of tweaks, additions, and variations you can implement, there’s no reason why you can’t have a landing page that converts well.

As long as you’re following the best practices we covered above, you’ll be on your way to a high-performing landing page … and if you need some additional guidance, we’re always here as a resource.

Editor’s note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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