Some presentations are better than others. Some have beautiful designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.
And if you want to create your own presentation, learn from the best of the best.
We’ve rounded up 24 awesome PowerPoint and SlideShare decks below so you can make your own presentations even better.
As you click through the presentations below, you’ll notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features unique to the platform on which they were created. These are all crucial elements of a great presentation – ones that with the right approach you can certainly adapt and apply to your own.
Better yet, you might be learning something new about marketing while you’re at it.
How to make a presentation
- Less is more.
- Keep the text to a minimum.
- Rethink visuals.
- Integrate multimedia.
1. Less is more.
Here’s the thing – SlideShare is there for a reason. Users can view information in a presentation format without having to go to another location to present it. If you are giving a presentation as a human, this is probably one of the reasons people tune in. They are interested in the topic, but they are also curious about the person who is talking about it.
Because of this, it can be helpful to keep your slides simple when giving a presentation in person to an audience. You want the focus to be on the message, not just the slides themselves. Keep the slides up to date, but simple enough so that people can still pay attention to what you’re saying and use the visual presentation to support your message.
2. Keep the text to a minimum.
One way to achieve the above simplicity is to reduce the amount of text in your presentation. People remember information better when images are paired with it (as opposed to text). To get your message across to the audience, focus on visual content when creating your slides. We’ll get into that in a moment.
3. Rethink visuals.
When you reduce the amount of text in your slides, you need strong graphics to support the message you’re delivering to your audience. But that doesn’t mean you can just toss some good-looking photos on your deck and move on. As with any other content strategy, the visual elements of your presentation need to be strategic and relevant.
Download 4 PowerPoint templates for free
Although PowerPoint templates have come a long way since the program was first introduced to the world, they are likely still widely used. To make your presentation unique, choose a topic that your audience has not seen a dozen times – one that fits your brand and compliments the topic you are talking about.
Sometimes it pays to look beyond presentation platforms other than PowerPoint to find unique templates like Prezi. There are also many visual content design websites that offer customizable templates that you can customize for your own brand and theme, such as: B. Canva. In addition to the templates, Canva also offers its own platform for creating presentations from scratch.
In addition, you can also watch Venngage’s for free Presentation maker For more professional-looking templates, icons, and high-quality photos that you can use right away.
Charts and graphs
One of the best ways to support the message you are delivering in your presentation is to include data and statistics. The good news is that these too can be represented visually instead of being listed in the text.
This is where charts and graphs come in: They provide a colorful and engaging way to showcase the details that support your point of view. However, make sure they fit the rest of the visual theme of your presentation. Otherwise, instead of enhancing what you’re talking about, the audience will be distracted from what you’re talking about.
It researched how color can affect our emotions, especially when used in marketing.
And while the goal of your presentation may not necessarily be to make a sale, you may be trying to evoke certain feelings or impressions that some strategic use of color can help you with. Read the Coschedule Guide to the Psychology of Color in Marketing, which highlights how different tones, shades, and combinations can affect buying decisions.
When you include text, you want it to be legible enough for your audience to fully consume and interpret it easily enough not to be distracted by your message. When you include text that is too small or too dense to be easily read, you are focusing too much on deciphering it to pay attention to what you are saying.
For this reason, Visage designers recommend choosing sans serif fonts that choose “readability over fun”. Not only should the text be big enough for people in the back of the room to read, but it should also be the correct color to keep your background visible.
Putting this fabulous visual content in your presentation will be wasted if the images are of poor quality. Make sure your photos and other visuals are high-resolution enough to be crisp and clear on a large presentation screen.
4. Integrate multimedia.
There’s a reason we love examples. You can give the best advice available, but sometimes people have to see it in practice to be believed.
Multimedia is one way of doing this – in a way that can also grab and hold your audience’s attention. A simple Google search for “music in presentations” yields enough soundtrack results to suggest that this is a unique way to engage your audience, or at least create a welcoming atmosphere before and after you speak.
In the presentation itself, as in so many other applications, video serves as valuable visual content to motivate your audience. After all, 43% of people want to see more video content from marketers, often because it helps illustrate and explain theories in practice in ways that the spoken word or photos cannot alone.
Best PowerPoint presentations
- How to Generate Better Content Ideas, Mark Johnstone
- How Google works, Eric Schmidt
- Fix your really bad PowerPoint, Slide Comet
- Why content marketing fails, Rand Fishkin
- What-if technology motivates design
- Digital Strategy 101, Bud Caddell
- 10 Ways To Win The Internet, Upworthy
- Crap: the content marketing tide, Velocity partners
- What Would Steve Do? 10 lessons from HubSpot, the world’s most fascinating moderators
- How I got 2.5 million views on SlideShare, Nick Demey
- 10 Powerful Body Language Tips For Your Next Presentation, Soap Presentation
- What 33 successful entrepreneurs have learned from failure, ReferralCandy
- Viewing dates, Bipul Deb Nath
- Shape your career 2017, Slides That Rock
- A-Z Culture Glossary 2017, Sparks & Honey
- The story of SEO, HubSpot
- 5 Killer Ways to Design the Same Slides and Crunchy Presentations
- The Seven Deadly Social Media Sins, XPLAIN
- The minimally lovable product, Spook Studio
- How to Teach Yourself HTML and CSS This Month, Ryan Bonhardt
- How people really hold and touch (their phones), Steven Hoober
- How to Really Get Into Marketing, Inbound.org
- Looking for Importance in B2B Marketing, Velocity Partners
1. How to Produce Better Content Ideas Mark Johnstone
Sometimes we all get writer’s block. They’ll stare at a screen and hope that the inspiration strikes – and that the idea is amazing.
But that’s actually not the best way to think about ideas. In the presentation below, Mark Johnstone describes a better way to come up with ideas that will help build your business.
2. How Google works by Eric Schmidt
Have you ever wondered what it’s like to work at Google? The following presentation by Eric Schmidt (Executive Chairman and Ex-CEO of Google of Alphabet, Inc.) might point this out – it describes some of the key lessons he and his team have learned from leading and hiring one of the top companies in the world. Not only does it give you a behind-the-scenes look at a top company, but it can inspire you to make changes to the way your business is doing.
3. Correct your really bad PowerPoint with Slide Comet
Okay, so maybe your PowerPoint isn’t that bad, but this presentation has some great tips that we can all learn from. Even if you follow all of the tips in this presentation (inspired by Seth Godin’s e-book), you can be sure to find inspiration in the expert copy and design.
4. Why Rand Fishkin’s content marketing fails
Sometimes the most helpful content tells you what not to do. Rand Fishkin’s presentation does just that. It delves into the most common reasons people fail at content marketing – and offers practical, original advice on how to fix the problem.
5. Motivate Design’s what-if technique
Most marketers want to grow … but sometimes they can get stuck and make incremental improvements. While these improvements are growth, bigger, bigger leaps in growth is what most people want. To help you break away from incrementalism, Motivate Design has outlined a process in the following presentation.
6. Digital Strategy 101 from Bud Caddell
Although this presentation is nearly 100 slides in length, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way. The reason his slides are so simple is because of the way he arranged them. He’s really adept at having “animated” slides explain his story – something we should all learn.
7. 10 Ways To Win The Internet From Upworthy
While Upworthy has a bad rap for creating clickbait headlines, her lessons on viralizing are incredibly interesting. Not only does Upworthy have great advice on how to go viral, but they do a great job of making his presentation interactive using clickable links.
8. Crap: The content marketing deluge from Velocity Partners
Although this SlideShare is a couple of years old, every content marketer should flip through it. The reason we love it so is because the message – and the delivery of that message – is pretty much flawless. Definitely take a second to flip through the presentation as you can learn a great lesson while capturing a great piece of SlideShare content at the same time.
9. What would Steve do? 10 Lessons From The World’s Most Fascinating Presenters From HubSpot
Not to play our own horn, but this presentation was one of our most successful so we wanted to share it with you. Personally, I love the way actionable tips are provided in a visual way. In slides 47 to 49, for example, the author explains the difference between “showing” and “narrating” by putting the word “circle” next to a picture of a circle. Although pointing, rather than telling, is an important storytelling technique while writing, it is especially effective for presentations.
10. How I got 2.5 million views on SlideShare from Nick Demey
Do you feel inspired to create your own SlideShare? Make sure to flip through Nick Demey’s presentation first. He shares some tried and true tips for creating great presentations that can get tons of views.
11. 10 Powerful Body Language Tips for Your Next Soap Presentations Presentation
This presentation is inspiring from a design point of view – we especially love the color scheme. Using complementary colors (colors that are opposite each other on the color wheel) can be overwhelming at times. However, because Soap Presentations uses them with a lot of white space in the background, the colors draw your attention to the contents of the slides.
12. What 33 Successful Entrepreneurs Have Learned From The Failure Of ReferralCandy
Learning from mistakes is a crucial part of growing in your professional and personal life. But sometimes it is better to learn from the mistakes of others than to make them yourself. This presentation describes some important lessons that successful entrepreneurs have learned through failure. Read on so you don’t have to do the same.
13. Viewing Data by Bipul Deb Nath
We admire the presentation for its exceptional data display. This post explains how you can do this in your own presentations too. I also love that this presentation is very short and minimal as it helps communicate a fairly advanced topic in an easy-to-understand way.
14. Shape your 2017 career with Slides That Rock
This advice of this presentation is applicable even a few years later (and its design is admirable). The entire black and white color scheme really lets the salmon accent color pop – and SlideShare creatively combines these elements for various slide layouts. Definitely bookmark this presentation as an example of a great SlideShare design.
15th A-Z Culture Glossary 2017 from sparks & honey
When I first heard the phrase “on fleek” I had no idea what it meant. (Apparently it’s a term that means “to the point” in case you’re wondering.)
If you’re like me and feel like it is almost impossible to keep up with the latest cultural trends, spend time on this presentation. It outlines the most popular trends you should know about this year – definitely worth reading.
16. The story of SEO from HubSpot
SEO has changed a lot in the past two decades. Most of us strive to keep up with the latest and greatest changes. But have you ever taken a minute to step back in time? The following presentation will walk you through SEO history from the very beginning – it’s been a fascinating ride.
17. 5 Killer Ways To Draw The Same Slide Through Crunchy Presentations
Once you start designing presentations, you can easily fall back on tried and tested layouts, photos, fonts, and colors. Keeping everything consistent, while good for branding or shipping a deck out quickly, can also keep people from noticing the fantastic new content you’ve put together. The following brief presentation will show you a few different ways you can design the same slide, depending on what you want to achieve with it.
18. The Seven Deadly Social Media Sins of XPLAIN
Aside from having some great takeaways for any inbound marketer, I love the way this presentation successfully uses Creative Commons imagery in almost every slide. It’s pretty inspirational – even if you don’t have a budget for photos, you can make an engaging presentation.
19. The minimally lovable product from Spook Studio
When first launched, many startups and agile teams talk about creating a product with minimal viability – with the least amount of resources to produce something good enough to start testing. Why should you put tons of resources into something you don’t know will work?
This presentation challenges the MVP concept to create something that people love. Try it out – there are also classes for those of us who do not operate building technology every day.
20. Teaching Yourself HTML and CSS This Month by Ryan Bonhardt
Lots of people learned to code on their to-do list … but they never get around to it. In marketing, knowing how to navigate code is becoming increasingly important for success. When you’ve waited to start coding, check out the following presentation.
21. How People (Their Phones) Really Hold and Touch by Steven Hoober
What do you think when you hear the phrase “Design for Mobile”? Chances are you’ll need to build a responsive website, and that’s it.
But that’s not all to worry about. When creating mobile-optimized content, you need to understand how people actually use their phones. The following presentation gives you a comprehensive overview of consumer behavior.
22. How to really get into marketing with Inbound.org
If you’re graduating from school or making a career change and looking to get into marketing, it can be difficult to actually get started. It’s one of those problems: “You need experience to get the job, but you don’t have experience.”
This is where this presentation comes in. Hull growth marketer Ed Fry – once the # 1 employee at Inbound.org – shares real, actionable tips to help you get your foot in the door on your next marketing gig.
23. Finding relevance in B2B marketing through Velocity partners
Sometimes it’s easy to get stuck thinking that you’re “just marketing”. You don’t operate on people and save lives, do you?
The following presentation comes from the creators of “Crap: The Content Marketing Deluge”. If you ever feel bad about marketing I would highly recommend you read it. It’s thoughtful, fun, and a great presentation to keep in your back pocket for a rainy day.
PowerPoint your presentation in the right direction
The best PowerPoint presentations have beautiful designs, have insanely actionable takeaways, and offer down-to-earth advice.
Learn from these best PowerPoint presentation examples to create your own that depicts all three.
Want more? Read 14 PowerPoint presentation tips for creating more creative slideshows [+Templates].