In the world of social media marketing, there are hundreds of tools and software with features that can aid you in various aspects of your social media strategy. These tools – also known as social media management tools – can be helpful in creating, collaborating, planning, planning, sharing, analyzing, and more of social media.
This blog post will tell you what social media management tools are, how they can benefit your team, and what 12 of the best options are available today.
What is social media management?
Social media management is the process of handling (managing) your entire social media strategy. This includes planning, publishing, incorporating, strategizing and analyzing your social media content on the social platforms used by your company. This also includes understanding the success of your social media strategy so that you can improve it.
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Social media management tools
As mentioned above, there are a multitude of social media management tools out there today. Some are designed to help with a wide variety of social media management needs. Meanwhile, other tools are intended for certain types of social media management (e.g. tools for agencies) or for facets of social media management (e.g. social listening or analytics). Regardless of your requirements, goals or your industry, a social media management tool is available to you.
Why use social media management tools?
Social media management tools support you in your social media strategy. Usually they have planning, publishing, collaboration, listening and / or reporting functions. You often also have the option to optimize the interaction with followers across platforms, provide access to all of your social accounts via a single dashboard, and analyze your success. They can also be integrated with other tools your team uses, such as: B. Your marketing software or CRM.
12 Best Social Media Management Tools
- HubSpot social media management software
- Sprout Social
- Content Cal
The following 12 tools are divided into categories based on their intended use. As you read their descriptions, note that some of them overlap with categories. For example, many of the general tools are great for small businesses – and so are many of the free tools.
Best general social media management tools
The following tools are great for any social media management team. You can customize them to meet your specific needs and goals.
1.HubSpot Social Media Management Software
HubSpot monitors all interactions, conversations and audiences on your Facebook, Instagram, Twitter and LinkedIn profiles. You can effectively address specific target groups with personalized messages by using the context from the contact database in your CRM and data from your marketing software. With HubSpot, you can manage your entire social media strategy – from planning to approval to analysis – from a single, central location.
Here are some other notable features you get with HubSpot’s social media management software:
- Turn your content offers into social contributions.
- Schedule social posts weeks in advance for all of your profiles.
- Stay up to date with the latest trends by monitoring keywords that are important to your brand and audience.
- Reply to anyone who has commented on your profile or posted it through HubSpot.
2. Sprout Social
SproutSocial is a social media management tool that helps with social listening, publishing, engagement and analysis. The tool optimizes the processes for sharing relevant content on social platforms and for creating and sending personalized messages to potential customers and followers. All of this support saves valuable time for social media managers.
There are customer service features that you can use to support customers on social networks if they want and need to. Sprout Social can help you develop a better understanding of who your audience members are and what they want from you in terms of social networking and how you can improve your current strategy.
((Note: Sprout Social’s customer care functionality is built into HubSpot.)
Falcon.io is a social media marketing platform with a social media management solution that saves you time by helping you maximize your audience’s reach, impact and engagement.
The software has social listening capabilities that you can use to identify audience members and prospects, understand what people are saying about your brand on social media, identify opportunities for engagement, and efficiently respond to customer comments or concerns.
There’s also a content calendar that makes cross-platform social media planning easy and quick. Plus, you can view and respond to all customer messages and questions in one dashboard, so no questions remain unanswered.
((Note: Falcon.io is integrated with HubSpot so that you can easily sync customer data for campaigns, create custom audiences and offer effective customer service via social media.)
Best Free Social Media Management Tools
Here are some effective free social media management tools. It’s not uncommon for tools to have a free version as well as paid plans that you can upgrade to as you grow and your tool needs more features.
Hootsuite is a social media marketing and management tool. It has a dashboard that you can use to manage all aspects of your social media strategy. While there are paid plans with more features out there, Hootsuite offers a free plan that works well if you’re a small business. The free plan allows you to schedule up to 30 social posts in advance.
The Hootsuite free plan also lets you manage three different social profiles from your dashboard. Finally, this option works for small businesses because only one person has access to the account.
While TweetDeck is only intended for Twitter users, it is a powerful social media management tool when you are on the platform. This free tool allows you to manage multiple Twitter profiles at the same time from a central dashboard.
Schedule tweets in advance, monitor your competition, set up notifications for your top tweets and Twitter activity, and manage your lists with ease. You can also customize your timelines, as well as view and reply to conversations and tweets in real time through your dashboard.
Buffer has a free plan that you can switch to once you’ve completed your free trial of the software. Similar to Hootsuite, Buffer’s free plan works well if you have a small business with a small social media presence. This plan has the ability to manage three social channels. You can schedule 10 posts in advance and only one user will have access to your buffer dashboard.
Best Social Media Management Tools for Small Businesses
Here are some social media management tools for small businesses.
Everypost is a social media tool that allows you to manage multiple profiles and accounts at the same time. Customize your social posts, schedule them in advance, and share them all through a single platform.
Customize social content for different platforms and then publish it from Everypost to streamline the process of sharing content across profiles. Use the tool to collaborate internally and manage roles. This allows you to delegate content to specific people on your team as needed.
2. Agora pulse
Agorapulse is a social media management platform that allows you to improve social engagement and relationship building on your social profiles.
This tool allows you to plan your content, interact with followers, and get reports to determine the success of your strategy and the ROI of your engagement. There’s also a single inbox that you can use to view, share, and respond to customer comments and questions.
Real-time collaboration makes it easy to send customer inquiries to different team members and work on content together. Use the flexible planning functions to plan either individual posts or bulk schedule posts.
Additionally, the Agorapulse CRM that this tool automatically includes tracks followers and their interactions with your brand, so you can learn from those engagements now and reference them in the future.
3. Contents of cal
Content Cal is a social media management tool for planning and publishing content. There’s an easy-to-use visual calendar that you can couple with approval workflows to make sure certain posts are approved at the right time.
Ingest content from other tools like Facebook, Slack, Google Drive or Dropbox to share on social networks. You can also collaborate with team members and easily ask for their feedback using the tool’s comments feature.
Best social media management tools for agencies
The following social media management tools are ideal for agencies.
Sendible is a social media management platform specially designed for agencies. The tool has an interactive and customizable content calendar so you and your team can view and collaborate on all the social posts that are being created, scheduled, and shared.
Use the content suggestion feature to get new ideas for content that is likely to appeal to your client’s audience. There’s also an inbox with a view that lets you see all of the client messages at once, as well as a priority filter option that lets you filter and prioritize chats.
Finally, set up user hierarchies and workflows to set permissions for specific team members. This way, certain people will have to opt out of client content before going live.
Nuvi is a platform for social media management, marketing and customer experience (CX). It includes management tools for social listening, planning, publishing, engagement, reporting, and more – all with the ultimate goal of creating a great experience for your clients and customers. Add permissions to your workflows so that your agency’s team members can collaborate and ensure that all content is reviewed by the required people before it goes live.
Create, schedule, and schedule your content to go live when needed. Then measure performance and keep an eye on the competitors to understand which social media strategies are best for them.
The engagement feature makes it easy to prioritize social media engagement and allows you to organize, prioritize and share these engagements internally with the right team members. In addition, social listening features ensure that you don’t miss a beat in any of your accounts.
HeyOrca! is a social media management tool for agencies. The platform allows you to manage all of your social content and customers in one central place, providing a seamless and memorable customer experience.
The content calendar is an easy way to share your planned content plans with team members and / or customers. Create multiple content calendars – each with unique team members and social profiles – for each of your customers to keep them organized.
Create mockups of all the content you want to share on social networks so your teammates and customers can approve it before it’s shared. You can also easily share your content with customers via HeyOrca! to get their feedback (and you can choose which versions of this content your customers should or should not see).
Finally, offer your customers easy-to-understand reports to show them how successful the content you are creating for their social media profiles is.
The management tools outlined above can help you meet (and exceed) your social media goals. Determine what you need out of a tool to find out which option has the capabilities and characteristics necessary to achieve these goals.