Apple iPhone and Google Gmail are the two most popular customers for opening emails in 2020, according to recent research by Litmus.
The report is based on data from nearly 10 billion emails collected anonymously between January 1 and September 30, 2020.
A third of the email openings examined were on the iPhone email client and 32% in Gmail.
Other popular customers are Apple Mail (10% of openings), Outlook (7%) and Yahoo Mail (5%).
The most popular webmail clients
Gmail is by far the most popular webmail client, accounting for 72% of open webmail messages.
About research: The report is based on data from nearly 10 billion emails collected anonymously between January 1 and September 30, 2020.
Oh boy. The dreaded registration form.
Before you head off into the mountains, we want to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form) that are completely free!
Simply subscribe to our newsletter and get instant access to articles, guides, webinars and more for Nada, Nothing, Zip, Zilch, on the House … delivered straight to your inbox! MarketingProfs is the largest marketing community in the world, and we’re here to help you be a better marketer.