According to a recent UK survey, bloggers are the third most important source of information after friends and family. That’s right – bloggers are becoming more trusted than celebrities, journalists, brands, and politicians.
But how do you get people to fall in love with your blog in the first place? (Aside from notable content, of course.)
Just like your website homepage is like the front door to your business, the design of your blog – much like a welcome mat – is the front door to your business blog.
If you don’t visually attract people, how can you get them to take the next steps to actually read (and hopefully subscribe to) your content? Once you have finished creating the high quality content, the challenge is still to present it in a way that clearly defines what your blog is about. Images, text, and links must be displayed just right. Otherwise, readers can abandon your content if it’s not presented in an engaging, easy-to-follow way and generates more interest.
With this in mind, we’ve rounded up some examples of blog home pages so you are on the right track in designing the perfect blog for your readers. Check them out below.
17 inspiring examples of beautiful blog homepage design
1. Help Scout
Sometimes the best blog designs are also the simplest. Help Scout, customer service software maker, uses a unique but minimalist design on their blog that we love – it restricts the use of copies and graphics and includes the negative space.
What we especially like about this blog is the use of featured images for all posts, including a banner at the top highlighting a recent or particularly popular post. These symbols are placed in front of bright block colors that grab the reader’s attention and signal what the post is about. And it works – everything about the design of this blog says “clean” and “readable”.
2. Microsoft Stories
Full Disclosure: We’ve flooded Microsoft’s Stories microsite before. We can’t help it – what better way to revive an old school brand than with a blog that is beautiful, interactive, and inspiring branded content? Plus, the square layout of these stories is reminiscent of the Microsoft logo, which achieves valuable brand consistency.
Microsoft Stories is also a great example of how a company blog can be a key asset to a general rebranding. For the past few years, Microsoft has worked to humanize its brand, mostly in response to a rivalry with Apple. The microsite “Stories” has a simple slogan: “Look at the people, places and ideas that move us.” It’s kind of the softer side of Microsoft.
When you’re trying to get a specific brand message across, your blog can be used to communicate it – both aesthetically and in terms of content.
An important aspect of a well-designed blog is having a consistent color scheme and style. After all, 80% of consumers say that color increases brand awareness.
It’s interesting to see how color consistency can unify the more diverse elements of the design. Pando, a blog researching the startup cycle, has shades of blue in several sections of its website – the background, highlight bars, and certain areas of text. However, several different fonts are also used, all of which fit together seamlessly when linked together by a cohesive color scheme.
4. Design milk
Design Milk, an online contemporary design outlet, uses a very simple layout to highlight its posts. The sidebar on the right, which remains visible when a blog post is opened for reading, is perfect for showing thumbnail images for new articles. This is an internal linking strategy that will help encourage readers to stay on the site longer.
The social icons above are a nice addition to the overall look and feel of the site – they’re easy to spot and make sharing Design Milk content easier. (For more information on adding social buttons to your blog, see this post.)
Fubiz, an art and design blog, is an example of a really sleek design that also includes cool personalization.
At the top of the blog’s home page, readers can scroll through “highlighted” posts. Below is the creativity finder, where visitors can choose their chosen personas – from “Art Lover” to “Freelance” – and the type of content they want. From there, readers can browse content that is specifically tailored to them.
We can’t help but love the header image as well. It uses what is known as “blue mind” psychology, which has found that the sight of open water can naturally attract us. By using it in a design scheme, Fubiz can visually attract visitors to its content.
6. Web designer depot
With a name like “Webdesigner Depot” it’s no wonder this design news site is visually appealing.
One thing we particularly like is the way web designer Depot has incorporated social sharing icons into every single post. We recommend actually reading each piece, of course, but when these links are available visitors can instantly share a headline they find interesting. Check out these navigation arrows to the right – scrolling to the top or bottom of a page has never been easier.
Plus, the color scheme, background, and fonts are consistent – which makes this blog look professional, but different from the basic blog templates we may be used to.
I mean, just look at the header image. The strong colors, the wiring, the gripping pupil and the contrasting text. It absolutely catches the reader’s eye – no pun intended.
Mashable divides its content into three eye-catching sections on the homepage: New posts are listed in the smallest thumbnails on the left. “What’s Rising” posts are shown as large thumbnails in the middle column, and the “What’s Hot” posts are also shown as large thumbnails on the right. This tripartite approach to displaying content can help readers decide which type of news is most important to them – the attention grabbing top story or other posts that are trending right now.
We also like that the number of approvals is shown in each post preview – it’s a great form of social evidence.
8. Brit + Co.
Everything on the Brit + Co homepage says “clean”, “warm” and “inviting”. It’s clutter-free, makes the content easier to digest, and the layout is extremely organized.
We also dig the site’s seasonality. I mean, avocado jack-o’-lanterns in October? Adorable and full of colorful, fun photos to illustrate the content of the story.
The subtle “Trending” header also serves as a great way to promote popular content without getting too involved with it. We also took note of the allusion to Pinterest in such great graphics – this icon is important if your blog contains attractive images.
9. Tesco Living
We love the colorful, uniform design of Tesco Living, the blog site of the UK grocery chain Tesco.
Do you remember how we keep striving for brand consistency? Check out the rhombus-like designs in the top banner – this reflects the same ones that appear in the Tesco logo.
What Tesco Living has achieved is a good balance between simplicity and boldness. The layout is extremely minimal, but not boring. Warm and welcoming hues highlight each content category, and the photos add pops of color across the site. It’s a great example of how the right images can create an engaging “less is more” appearance, especially when it fits in with your overall branding concept.
Crew Backstage, the crew platform’s blog for designers and developers, has a fabulously minimalist blog design, but quite a unique one.
Notice that it has a blog post above the fold with a big title, subtitle, and a call-to-action to read more.
There’s an equally minimalist call to action on the left, making it easier for readers to connect with the crew or learn more. Plus, it’s back to that consistency again – everything above the crease is the same shade of blue that has been proven to inspire the brand’s trust.
11. Innocent drinks
Not only are the people at Innocent Drinks great copywriters, but the design of the blog is a great reminder that blog designs don’t have to be fancy.
Note that the logo – shown in the upper left corner – is simple, caricature, and almost adorably childlike. It works for Innocent Drinks (note: childhood innocence) and branding is maintained throughout the company’s blog.
The colorful fonts match the logo, for example, and match the casual, playful voice of the brand. We also like the easy-navigilant Archive links on the left, complemented by the geometric social sharing buttons on the right.
Similar to Crew, the photography blog, 500px, leads with an article and a large, bold, high-resolution photo that draws the reader in. That makes it pretty clear what the blog is about – it offers valuable photography content with gripping photography.
And how cool is it that the social links are right there, obviously above the crease? They keep readers connected to the content and make the photography easier to share – and content with images is shared up to three times as often on social media.
13. Pixel degree
It’s no secret that we’re like dogs here at HubSpot. When a blog about life as a dog owner hit our radar, it caught our attention.
BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, check out how easy it is to subscribe – the call to action is right there, above the featured content. The social share symbols are also easy to recognize – and of course they are all in the brand-specific, trustworthy blue.
We also think it’s good that BarkPost draws attention to its sister companies, all of which are part of the Bark & Co brand portfolio. At the same time, the blog does not squat its own products, but serves as a source of information for dog parents and lovers alike.
15. Goodwill Industries International
Who says nonprofits can’t blog? No, they should – and Goodwill’s clean, colorful navigation (the trustworthy blue again) make the reader aware of the important elements of this blog.
The posts are also neatly positioned and easily accessible to readers. Visitors can choose the type of information that is most important to them by selecting a topic from the drop-down menu in the top right corner.
Finally, we love that the introductory text includes a joint call to action that invites readers to contribute content to the Goodwill blog. After all, the organization’s services have reached 37 million people – here is a way for them to share their stories or invite donors to write about why they chose to support Goodwill.
16. Charity: water
Keeping the nonprofit blogging train going is charity: water that makes great use of quality photography.
The organization recently redesigned their blog with a long 10 year anniversary post. Charity: water used this opportunity to share its impact over the past decade and kept a simple design with concise text and bright images from the anniversary event.
There is also a unique CTA at the top of the page that you can donate. Putting that on top of a story about charity: The action of water is a double-edged sword that inspires both people to contribute while simply being.
17. Johnny Cupcakes
Um Verwirrung zu beseitigen, macht Johnny Cupcakes eigentlich keine Cupcakes. Es macht Kleidung. Aber das Unternehmen hat großartige Arbeit geleistet, um die Assoziation seiner Marke mit Backwaren zu verbessern – sein Blog verwendet die Subdomain “Küche”.
Außerdem wissen die Leute bei Johnny Cupcakes ein oder zwei Dinge über Markenkonsistenz über Kanäle hinweg. Das einfache Farbschema und die passenden Schriftarten des Blogs tragen dazu bei, eine einheitliche Benutzererfahrung vom Shop bis zum allgemeinen Inhalt zu schaffen und gleichzeitig kräftige, farbenfrohe Bilder zu erstellen, um die Aufmerksamkeit der Leser auf sich zu ziehen.
Besuchen Sie auch die Website und scrollen Sie – wir finden es ziemlich cool, wie sich die Hintergrundbilder unterscheiden, bleiben aber für jeden Eintrag positionell statisch.
Here are 15 more award-winning website design examples.