The ultimate list of email SPAM trigger words

Editor’s note: Spam filters are much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters, which are actually read here.

Writing the subject lines for your emails can be one of the most stressful steps in email marketing. Is it engaging? Too short? Too long? Too boring? Is that why people are going to hit “delete”? Or will they open it? Will it even reach them or trigger SPAM filters? It is the last of these problems that we can help with today.

SPAM filters can be triggered for various reasons so that your e-mail skips the inboxes of the recipients and lands directly in their SPAM box. One of the easiest ways to avoid SPAM filters is to carefully choose the words you use in the subject line of your email. Trigger words are known to cause problems and increase the likelihood of your email falling into a SPAM trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of going beyond SPAM filters.

The next time you sit down to write a subject line for an email, read the full list below and make sure you don’t use any words that could get you in trouble. You may want to bookmark this list so that you can refer to it every time you compose an email subject line. Back, SPAM filter!

Email Spam Words to Avoid


As seen at to buy Buy directly
Buy judgments Leeway assignment
order status Orders shipped from Buyers


Dig up dirt on friends Meet singles Score with babes


Extra income Be your own boss Compete for your business
Double yours Earn $ Earn extra money
Earn per week Expect to earn Extra income
At home Home work Home work
Income from home Make $ earn money
make money Online business opportunity Online degree
opportunity Potential revenue University diplomas
While you sleep Work from home To work from home

Financial – general

$$$ Affordable bargain
Beneficiary Best price Lot of money
cash register Cash bonus Cash cash
Cents on the dollar Cheap Check
Expectations Collect Compare prices
costs recognition Credit bureaus
Discount To earn Simple terms
Free Quick money For only $ XXX
Hidden assets Hidden fees income
Incredible deal insurance investment
Loans Lowest price Million dollars
money money back mortgage
Mortgage rates No costs No fees
One hundred percent free $ Only Pennies a day
price Profits Pure profit
Quote Refinancing Save $
Save a lot of money Save up to Serious money
Subject to credit You keep your money – no refunds! Unsecured credit
Unsecured debt U.S. dollar Why pay more

Financial business

Accept credit cards Cards accepted Check or money order
Credit card offers Explode your business Full reimbursement
Investment decision No credit check no hidden costs
No investment Requires an initial investment Sent in accordance
Stock alarm Disclaimer Statement Stock selection

Financially – personally

Avoid bankruptcy Calling creditors Collect child support
Consolidate Debt and Loans Consolidate Your Debt Eliminate Bad Credit
Eliminate debt Financially independant Get out of debt
Get paid Lower interest rate Lower monthly payment
Lower your mortgage rate Lowest insurance rates Pretested
Home refinancing Social security number Your income


adoption Corresponding Avoid
chance Resting freedom
Here Hidden At home
leaving Lifetime To lose
Groomed medium wonder
never Passwords problem
Remove Turn back sample
satisfaction solution Stop
success Teen wife

Best regards

Dear [email/friend/somebody] friend Hello


display Automatic email removal Bulk email
click Click below Click here
Click to remove Direct email Direct marketing
Email harvest Email Marketing Form
Increase sales Increase the traffic Increase your sales
Internet market Internet marketing marketing
Marketing solutions Bulk email member
Monthly trial offer More internet traffic Multi-level marketing
No spam One-time mailing online marketing
to open Opt in performance
Removal instructions sale sales
Search engine lists search engines Subscribe to
The following form This is not rubbish This is not spam
Unknown recipient Sign out Visit our website
We hate spam Web traffic Won’t believe your eyes


Cures baldness diagnosis Fast Viagra delivery
Human growth hormone Life insurance Lose weight
Weight loss spam medicine No medical examinations
Online pharmacy Removes wrinkles Reverses aging
Stop snoring Valium Viagra
Vicodin Weight loss Xanax


# 1 100% free 100% satisfied
4U 50% discount billion
Billion dollars Join millions Join millions of Americans
million One hundred percent guaranteed Thousands


be a member Billing address Call
Cannot be combined with other offers Confidential for all orders deal
Financial freedom gift voucher give away
guarantee Have you been rejected If it just could be that easy
Important information about In accordance with the law Long distance offer
Mail in order form Message contains Name brand
Nigerians No age restrictions No catch
No application forms No disappointment No experience
No gimmick No inventory No middleman
No obligation No purchase required No questions asked
No sale No strings attached No obligation
Not intended Obligation Offshore
offer Per day Per week
Priority mail price Prices
Produced and shipped Reserves the right shopping spree
Things for sale Terms and Conditions The best prices
You just give it away attempt unlimited
Unsolicited vacation Vacation offers
guarantee We honor everyone Weekend getaway
What are you waiting for? Who really wins? victory
winner Win won
You are a winner! You have been selected You are a winner!

Calls to action

Cancel anytime Compare Copy exactly
Receive Give it away Print form signature
Print and fax See for yourself Register for free today


Free Free access Free cell phone
Free advice Free DVD Free gift
Free scholarship Free hosting Free installation
Free instant Free investment Free leads
Free membership Free money Free offer
Free preview Free priority mail Free offer
Free sample Free trial Free website

Descriptions / adjectives

Everything of course All things new Amazing
Certified Congratulations Drastically reduced
Fantastic deal Free Guaranteed
It is effective Excellent values Promise you
Real thing Risk free Satisfaction guaranteed

Sense of urgency

access Trade now! Apply now
apply online Call for free Call now
Can’t live without it Do it today Do not delete
Do not hesitate For instant access Only for
To you Get it now get started now
Great offer Info that you requested Information you have requested
Immediate limited time For new customers only
Now Now only Offer expires
Once in a lifetime once Just
Order now Order today Please read
special offer The stock is limited Take action now
Time limited Urgent While stocks last


Addresses on CD drink bonus
Brand new pager Cable converter casino
celebrity Copy DVDs Laser printer
Legal Luxury car New domain extensions
phone Rolex Stainless steel

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