Although Facebook is now more than 15 years old, it is still in the works: tools, technologies and content formats are being continuously introduced and improved for both users and advertisers.
What will the platform focus on in the coming year? What current and new experiences should marketers pay particular attention to?
A recent infographic (below) from Oberlo examines the developments that are likely to have the greatest impact on businesses in 2021.
The piece examines 10 major Facebook trends, including the growth of the augmented reality (AR) ecosystem and the rise of private, interest-driven communities.
Take a look at the infographic: