You already know the importance of social media in increasing brand awareness, generating more leads, and ultimately driving more conversions.
The world is on social media – at least 50% -. So, if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media too.
However, social media can be very time consuming. It also encompasses so many different tasks, from data-driven activities like tracking analytics to creative tasks like designing graphics.
Finding the skills and manpower required to implement a good social media strategy can be difficult. That is why you need social media tools to help you.
The following are the top social media tools that you should be using in 2021 to save time and increase conversions.
What Makes a Good Social Media Tool?
While the term “social media tool” is very general and can apply to a wide variety of services, there are a few key features that your top social media tools should have.
That saves you time.
The goal of a social media tool is to save you time while getting results similar or better than you could without them. Look for social media tools that automate a process. However, make sure the process is still running correctly as some shortcuts may be too fast and therefore not focus on quality.
It helps you increase brand awareness.
One of the greatest advantages of social media is the ability to increase your brand awareness. Therefore, any social media tool you choose should perform its services with brand awareness in mind.
Perhaps the tool of your choice is an editing platform like Lightroom, which allows you to create images to match the rest of your feed. Or it’s an Instagram planner like Later that lets you preview your profile before posting pictures. In any case, social media tools should largely focus on brand awareness.
It’s easy to use.
Social media tools only save time if they are simple and intuitive. Any tool you choose should be very easy to use, so your accounting team can edit photos if necessary and your creative writers with the right brain can still use the analytics feature to keep track of daily social metrics.
Many social media tools offer tutorials on their websites. Others, such as B. Kicksta, offer world class customer service so you can get expert advice right away if you need help getting started.
Social media tools should be affordable (and most of them are). Many high quality social media tools are even free, such as the Unfold app, which is perfect for creating Instagram stories.
With social media tools, you don’t have to go back and forth with the accounting department to approve your budget. Most social media tools are already budget friendly. So all you have to do is register.
It keeps you organized.
Social media tools save you time by staying organized, among other things. So make sure the social media tools you choose to use are efficient and tidy.
For example, HubSpot’s Social Inbox tool lets you prioritize your social media interactions, and the graphic design website Canva saves your designs so you can edit them again later.
Best social media tools
- HubSpot’s social inbox tool
- Light space
- Marketing Video Builder
1. HubSpots Social Inbox Tool
Price: Starts at $ 800 per month and is included with the Marketing Hub Professional level
HubSpot’s Social Inbox tool saves you valuable time while optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.
HubSpot also integrates all of your marketing into your CRM so you can easily find out how many leads and customers you’re getting straight from social media. “HubSpot Marketing Hub … brings the potential of corporate marketing within everyone’s reach,” says one customer.
Price: Starts at $ 49 per month for single designs
Kicksta is an Instagram growth service that helps you bring more organic followers to your Instagram business account. With your company account, the growth service “likes” around 30,000 photos per month on carefully aligned accounts. These users – real people, not spam bots or fake accounts – will follow your account, increasing your brand awareness.
Kicksta fits any industry and has a friendly, responsive, and helpful customer success team. “Kicksta helps bring new brands to our brand while delivering constant organic Instagram growth,” said Ryan Beltran, CEO of Original Grain watch company. “It’s great for social evidence too!”
3. Clear space
Price: Starts at $ 9.99 / month
Adobe’s Lightroom product is a tool that you can use to organize and edit photos. Since social media is all about visual elements, it is important that your company’s social media accounts feature vibrant brand photos.
Sliders, filters, and many other features make Lightroom an easy-to-use tool that you can use to create beautiful photos even if you don’t have a lot of editing experience. Lightroom is available for both mobile devices and desktops. Best of all, changes made to one device immediately apply to all devices.
Price: Free or starting at $ 9.95 / month
Canva is an easy-to-use graphic design website that allows you to create custom branded graphics for your company’s social media accounts. The website has dozens of templates – from Facebook banners to Instagram stories to Twitter posts. So, if it seems intimidating to start over to create social graphics, use a template instead.
One user said, “Canva has been a lifesaver for me and my business. No more sitting in front of the computer for hours creating graphics for social media posts[s] or Pinterest post[s]. “
Called the “Storytelling Toolkit,” Unfold is an iOS and Android app that lets you create beautiful Instagram story templates. Bringing your creative visions to life is the driving idea behind Unfold.
It’s an ideal app for lifestyle brands looking to create stylish collages to keep their social media accounts on the brand and get maximum engagement from followers.
Price: Starts at $ 200 per month for 50 reports
You will never make money on fake followers – they will only make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. This is why HypeAuditor removes fake followers on your Instagram account to determine your organic reach.
Additionally, HypeAuditor analyzes your audience to find out where they live, how old they are and what gender they are, and which of your followers are ghosts.
Price: Starts at $ 0.25 per image
The Retouchup website provides an easy way to edit photos for social media, from basic color correction to advanced Photoshop-like features like adding or removing people from a photo. With Retouchup, you don’t do the work yourself. Instead, just send a photo and the website experts will edit the photo for you within 24 hours.
“You make me look like a great photographer!” one user raved. Retouching can save you time during processing and make your images look better quality and more convincing.
8. Marketing Video Builder
Price: Free or starting at $ 33 / month.
Animoto’s Marketing Video Builder lets you create professional quality videos to engage audiences. Videos can be created in minutes with the online video editor. The best part about the tool is that you don’t even need editing experience to get started.
You can increase brand awareness by creating videos for your business and sharing them on social channels to grow your audience. If you’re a HubSpot customer, you can also integrate this account with your Animoto account.
When creating videos, you can use a pre-made storyboard template made by either Animoto or HubSpot. Alternatively, you can create a video from scratch. When you’re done, you can export the video to your HubSpot file manager with one click and manage it from there.
Animoto also integrates with Getty Images, Facebook, YouTube, Twitter and LinkedIn, so you can have video tools for a majority of social media platforms in one place.
Social media campaign tools
- Design assistant
In addition to the HubSpot Social Inbox Tool, which is helpful when planning and running campaigns, these social media campaign tools can also be added to your tool belt.
Price: $ 129 / month
Falcon is a social media management platform that allows you to post to social networks in a collaborative content calendar.
It integrates with HubSpot, Microsoft, and Salesforce to help users streamline marketing tasks between teams. In the photo below you can see how Falcon integrates with other software:
HubSpot customers can use this integration to create audience segments. Using this segmentation, you can target your customers with social media posts and ensure that your content is seen by the right people. Any changes you make in HubSpot are automatically transferred to Falcon, so you don’t have to worry about manually updating content.
Price: Free or starting at $ 19 / month.
Quuu is a platform that allows users to perform visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia resources for campaigns.
Using Quuu, you can choose from over 500 interest categories, such as marketing or real estate, and receive content suggestions based on that selection. You will receive a certain number of content suggestions per day per profile based on your preferences to ensure you always have relevant posts for your audience.
If you’re a HubSpot customer, you can integrate the two platforms. Quuu will find the best content for your social profiles and HubSpot will give you control over those suggestions. You can go to your drafts folder through HubSpot and choose what content to upload if your Quuu account isn’t automated. You can change this.
Quuu searches for content so you don’t have to. The tool can also be integrated with Buffer, Hootsuite and Socialbee.
Price: Free or starting at $ 7.50 / month
Social Media Marketing Platform Later, you can plan and schedule your Instagram, Twitter, Facebook and Pinterest posts. The drag-and-drop calendar makes it easy to assign your upcoming posts and see at a glance what your feed will look like.
You can also track your analytics to determine the best time of day to post and the best hashtags to use. In addition, the Linkin.Bio function for Instagram helps to make your posts instantly buyable.
“I love that you can use it on the go through either the website or the app,” noted one user. “It’s one of those apps I couldn’t live without … Later is [a] super easy to set up. “
There are numerous options for high quality social media tools. Ultimately, it is your job to decide which tool best suits your needs, budget, campaigns and marketing goals.
4. Design assistant
Price: Free or starting at $ 9.99 / month
This tool allows you to create different types of content like photos and videos without the need of professional editing experience. If you have a limited budget and time, this free visual content tool is ideal for you.
The Design Assistant has a library of over a million multimedia graphics for inspiration and use. In addition, all images are licensed for commercial use. So if you use one from the website there will be no copyright infringement.
Over to you
Your beautiful brand images can be integrated into HubSpot. You can manage all the files you create with the Design Assistant through your HubSpot account, which you can use for campaign contributions.
Do you need a painless way to keep track of your social interactions? Try the HubSpot Social Inbox Tool today.
Editor’s note: This post was originally published in May 2019 and has been updated for completeness.