According to recent research by Hero’s Journey Content, the biggest challenge for content managers is getting quality content and dealing with poor strategy.
The report is based on data from a survey of 70 content managers who work for companies of various sizes.
29% of respondents say that getting quality content is one of their biggest frustrations, and 27% say a lack of strategy is one of their biggest frustrations.
Respondents say the job-related tasks that take up the most time are content creation (29% say so) and planning (24%).
For more information from the survey, see this infographic:
About research: The report is based on data from a survey of 70 content managers who work for companies of various sizes.
