The content-related habits and preferences of engineers

According to research by TREW Marketing and GlobalSpec, engineers place the greatest emphasis on information-intensive content (such as data sheets, case studies and white papers) when making purchasing decisions about products and services.

The report is based on data from a survey of 1,361 engineers and technical professionals. Answers came from a variety of industries including aerospace / defense, automotive, energy, engineering services, and semiconductors and materials.

73% of respondents say that they find data sheets very valuable in purchasing decisions, 41% find case studies very valuable and 40% find white papers very valuable.

Access to technical content

Engineers say they are most likely to share their information using a web form to access technical content such as white papers and CAD drawings.

Professional communities and social networks

Engineers tend to value professional community networks over popular social networks when looking for information on the latest technical technologies, industry trends, and products.

The effects of COVID-19

When industry conferences and trade shows were canceled due to the pandemic, respondents were most likely to have turned to supplier / vendor websites for information and networking opportunities.

About research: The report is based on data from a survey of 1,361 engineers and technical professionals. Answers came from a variety of industries including aerospace / defense, automotive, energy, engineering services, and semiconductors and materials.

Leave a Reply

Your email address will not be published. Required fields are marked *