With the advent of marketing software and paid advertising, it’s no secret that social media platforms are not just a place of mutual connection and exchange between strangers, but also a place for businesses to build brands.
Marketing campaigns on social media can expose businesses to expansive viewers who can turn into leads.
LinkedIn, a professional engagement social media platform, has 303 million monthly active users.
To attract an engaged audience on LinkedIn, you need to create compelling content. However, if you don’t post your content at the right time, most of your followers will never see your updates. How do you find out? optimal time to post for your specific audience?
The truth is there is no right answer. However, you can do some research to make assumptions about the best post times based on your target audience. In the next section, we’ll go through the time to post to the platform based on your industry or business goals.
The best time to post on LinkedIn
Thinking about your audience’s behavior is key. The best thing to do is to do market research to learn more about how your audience uses the internet, or when you get this information, reach out to your buyer personality. If your ideal customer is a professional, you can assume that they won’t have time to check their social media feeds during business hours.
However, there are pockets throughout the day for professionals to check social media such as: B. Lunch break and on the way to and from work. From there, you can use your time zone to estimate when you can expect to reach the most customers.
Also, think of the majority of the LinkedIn audience: professionals, college students, and college graduates. As a rule, your web behavior reflects the occupancy during regular business hours.
During the above periods, people usually are preparing for work, just starting their day, or taking an afternoon break.
Let’s say you want to post according to your industry. We’ll talk next about how to make a decision to post based on your business type.
Best time to post on LinkedIn
While not a one-size-fits-all, marketers succeed on LinkedIn by posting Tuesday through Thursday, usually between 8 a.m. and 2 p.m. depending on your time zone. The worst time to post is on weekends or outside of business hours, 9am to 5pm.
Maybe you’re a college student pondering the best time to reach out to thought leaders, or a marketer for a B2B company.
Again, there isn’t a hard and fast answer, but luckily, researching what type of audiences to capture based on your industry can be an informed decision.
Best time to post on LinkedIn by industry
For B2C companies between 11 a.m. and 2 p.m. B2Bs and software companies should aim outside 9am to 5pm. Healthcare and higher education companies should post from 11 a.m. to 1 p.m., while media companies should post between 8 a.m. and 10 a.m.
You can use the behavior of competitors in your industry as well as viewers to see when your posts are getting the most engagement.
- Software and media company – Media company audiences are believed to have a tendency to check their social media feeds in the morning like some are reading a newspaper. Chances are they’ll find a success message between Monday and Friday mornings while software companies are suggested to find a similar success message outside of work hours.
- Health care and higher education – In the morning, around 10 a.m., until the early afternoon, just before 2 p.m., is recommended in order to achieve the best engagement. Higher education also seems to be following suit.
- B2B company – For B2Bs, web behavior analysis is the best indicator. Your audience is most likely made up of other professionals. It is therefore best to catch them before they start work, during lunch breaks and during the commute.
- B2C companies – – Similar to B2Bs, These companies are likely to be successful with audiences when posting outside of business hours or during lunch breaks.
If you post content on LinkedIn when the majority of your audience is not online, most likely you won’t get the number of views and engagements you hoped for.
So keep in mind, if you want to build a brand on LinkedIn, figuring out when your specific audience will prefer to browse the site is important. You have a better idea of how to get the timing of your posts almost every time you want to update your followers on the platform.
How often should you post on LinkedIn?
Our research shows that you don’t want to post to LinkedIn more than five times a week – and you’ll find the highest level of engagement on your first two posts. For this reason, we recommend two to five times a week, depending on the industry, target group and type of content you want to publish on the platform.
However, quantity should not convince the quality. When it comes to posting, make sure that you are thoughtful, strategic, and helpful with any content you post on LinkedIn.
If you post lower quality content to hit the five point mark, your engagement metrics will be damaged on the platform and LinkedIn will show your content to your followers less often. As with all social platforms, the algorithm prioritizes good content.
If you plan to post five posts per week on LinkedIn, consider ways to vary the nature of the content. For example, maybe you post a video on Monday, you post a thought editorial on Tuesday, you share a blog post on Wednesday, and on Thursday you write a compelling status and ask followers to provide feedback in the comments section.
As you grow your LinkedIn strategy, you can repeat this over time to find out what types of content work best on your own business page.
Ultimately, a LinkedIn strategy is a long game. Try this tactic, but also try some experiments for yourself – your audience is unique, and you can potentially gain your own powerful insights into LinkedIn content if you continue to publish quality content while taking the time to be with you to get in contact with other industries. also relevant posts.