Impact of COVID-19 on B2B tech marketers’ channel strategies in 2021

According to recent research from FINITE and 93x, webinars, SEO, and email are the three channels that have grown in importance due to the COVID-19 pandemic.

The report is based on data from a survey of more than 100 B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021

Around 57% of B2B tech marketers say webinars have grown in importance since the pandemic began. 39% say SEO has grown in importance and 32% say email has grown in importance.

Top Tech Marketing Challenges in 2021

Around 47% of B2B tech marketers say the balance between quality and quantity will be one of the biggest challenges for them in 2021. 44% indicate digital fatigue and 40% the measurement of the right KPIs.

About research: The report is based on data from a survey or from more than 100 B2B technology marketers that are part of the FINITE community.

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