According to recent research from FINITE and 93x, webinars, SEO, and email are the three channels that have grown in importance due to the COVID-19 pandemic.
The report is based on data from a survey of more than 100 B2B technology marketers who are part of the FINITE community.
Tech Marketing Channels in 2021
Around 57% of B2B tech marketers say webinars have grown in importance since the pandemic began. 39% say SEO has grown in importance and 32% say email has grown in importance.
Top Tech Marketing Challenges in 2021
Around 47% of B2B tech marketers say the balance between quality and quantity will be one of the biggest challenges for them in 2021. 44% indicate digital fatigue and 40% the measurement of the right KPIs.
About research: The report is based on data from a survey or from more than 100 B2B technology marketers that are part of the FINITE community.