How often are you late or missing out on a webinar? Too often to admit it? You’re not alone. On average, 260 people sign up for a single webinar. However, only about 60% of people actually attend the webinars they register for.
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The inequality between live attendees and non-attendees gives marketers an opportunity to explore a more flexible approach to sharing interactive video content. In this article, I’ll show you how to turn your live webinars into evergreen video content worth repeating.
Why Record Webinars?
Webinars can be a dynamic addition to your content marketing toolkit. Although they may take time to plan and produce, the reward is well worth the work. According to ON24, webinar conversion rates increased 6% in 2020 compared to 2019.
For example, this webinar is a brief but insightful discussion on managing a remote sales team and has received over 4,000 views in six months.
You may want to record your webinar for a number of reasons. Recorded videos can be edited first. If this is your first time hosting a webinar, hosting without an audience is helpful so you can make small changes.
Recorded webinars are also a handy choice for marketing because they are accessible. If you do decide to host your event during a time that your audience cannot attend, recording the webinar can ensure that they can get the information in their own time.
Next, we’ll learn exactly how to turn this live webinar into evergreen, interactive video content.
How to record a webinar
- Choose the right video hosting software.
- Decide where to record.
- Do a practice version for bugs.
- Write down your webinar.
- Edit your presentation for professionalism.
1. Choose the right webinar recording software.
Once the plans for recording a webinar have been established, the next step is to choose a platform. Many platforms offer similar functionality, but choose one that allows you to record and export.
Some recording tools are designed for specific operating systems only. So make sure yours are running on several different systems. Most platforms work on both Mac and Windows devices. However, be careful in your research.
Ultimately, choose one that lets you do whatever you need to. If you need to share your screen or ask for audience participation, make sure your software has these features.
2. Decide where you want to record.
The background of your webinar shouldn’t be distracting. If you are distracted from your surroundings, so will your audience. Choose a location to record your webinar that is calm and professional.
Alternatively, if you decide that your storage space is not suitable for the camera, you don’t need to view it. Turn off your camera and let the presentation be the only visual. If you go down this route, you will likely need an animator or designer to make sure your presentation is engaging enough to keep the viewer interested.
3. Perform a practice version to identify errors.
Practice using the software before officially recording. Familiarize yourself with recording, exporting, and uploading a video so that you are comfortable at show time.
Practicing the full movements of the webinar helps with the presentation and flow. By repeating it, you can assess your body language, tone of voice, and the impact of the lesson. In addition, you will solve technical difficulties.
Don’t worry if you think you don’t have time to fit into multiple test runs. You don’t need a full hour to practice your presentation. Instead, write down the section of which you are most unsure. That way, you can find out what requires the most work.
Alternatively, your test run may tell you that you need more help creating your presentation. If so, read this guide on how to create a compelling webinar.
Once you are comfortable with your attitude and presentation, it is time to record the real deal.
A quick note about audiovisual delay: Virtually every webinar program has a delay during a live recording. It is only in the nature of how broadcasting works. Don’t let that stop you from choosing webinar recording software! Just check the reviews to see how long it can handle a lag compared to the other features you are looking for.
4. Write down your webinar.
The truth is, you have many alternatives for recording a webinar. If you are a Mac user, QuickTime Player is popular free software. Zoom is a convenient, free solution for both operating systems. Here is a step-by-step guide on how to record your webinar with each program.
- Launch QuickTime Player on your Mac by locating it in the Applications folder or simply clicking the search icon in the top right corner of your toolbar and searching for “QuickTime Player”.
- Click File> New Movie Capture
- Click View> Float Above
You should see yourself in front of the camera now. Resize your camera window and position it on the screen you want to capture. Make sure you are hovering over the content so your audience can see you.
- Click File> New Screen Capture.
Take some time here to play around with the settings. You can record all or part of your screen by selecting “Record Entire Screen” or “Record Selected Part” to get the perfect shot.
- Click the Record button when you’re ready to record your webinar. Click the square stop button when you’re done.
After you hit the stop button, your video will immediately appear on the screen.
- Click on File> Save
Name your webinar and save it in your desired folder.
Your webinar recorded on QuickTime Player is now ready to be uploaded to YouTube, social media, or your website. Note that this video may be huge and it will slow down your website. Some social media websites may not allow you to upload such a large file. Don’t worry, you can compress your file to make sure the website is ready.
Zoom is another great option for quick webinars. If you record them in less than 40 minutes, you can use the free version of the app on both Mac and Windows computers. To record a webinar with Zoom, follow these instructions:
- Start Zoom by locating it in the Applications folder.
- Click on “New Meeting”.
Your camera will be displayed. If you don’t want to be on camera during your webinar, click the camera icon to turn off the video.
- Click Split Screen.
This is a great way to view your presentation, videos, pictures, and other visual aids that you will be using during your webinar. You will find that there are several different screen sharing options – ads and browser tabs are the two most important options for webinars. Sharing your ad is useful when the presentation is on your desktop. Sharing your browser tab is helpful if you are using cloud presentation software like Google Slides and just want to share that tab.
- When your presentation, audio, and video are ready for the show, click the circular Record button to start your webinar. (If your screen is smaller, you may see three ellipses. Click on them and choose Record from the drop-down menu.)
You have two options for recording – either to the cloud or to your computer. Recording to the cloud works well for keeping large MP4 files off your computer. The recording on your computer will work when you need the MP4 to edit and later upload to a website.
Note that Zoom doesn’t have a countdown like some other webinar programs do. So make sure you are ready for the camera before clicking this button.
If you’re working from home, glitches can happen in the background. You can easily pause your recording by clicking the Stop Recording button. When you’re ready to start again, just hit the “Resume Recording” button.
When you are finished with your webinar, click the “Stop Recording” button.
5. Edit your presentation for professionalism.
Small mistakes like fiddling with words or technical difficulties are normal. When you come across them, feel no pressure to edit them – after all, people slip every day. However, blatant errors such as starting the recording too early should be dealt with.
The great thing about recorded webinars is that you have the option to edit. And if you’re not recording for a live audience, you have more space to tweak the final version. Look at your work before the world sees it so you and your company are professionally represented.
Download your webinar recording.
To find your QuickTime Player recording on your Mac, do the following:
- 1. Immediately after you finish recording, click
A dialog box will appear that looks like this:
Rename your file to a meaningful title. “Webinar – 12/01/2020” is a good example that will be easy to find later.
- Next, change the Where drop-down list. This is where you save the video file on your computer. The default is your document folder. However, you can change this by clicking the drop-down arrow:
- Now your folders will appear and you can navigate to the folder where all of your webinars are stored or create a new folder for them. I decided to save my webinar in the desktop folder.
If you need to find this webinar later and can’t remember where you saved it, search your Mac for “Webinar – 12/1/2020” and it’ll pop up right away.
To find your recording, do the following:
If you recorded in the cloud:
- You will receive an email as soon as your recording is finished and in the cloud. Click the link to access and download your recording.
If you recorded on your computer:
The default zoom setting on your computer is as follows:
- Windows: C: Users [Username] Documents Zoom
- Mac: / Users /[Username]/ Documents / Zoom
- Linux: home /[Username]/ Documents / Zoom
How to share your webinar recording
- Website landing page
- Social media
- Email Marketing
- Blog posts
- Paid media
Now you can share your recording! You may have a plan for how you want to distribute it – especially if it’s an event for your customers. However, if you need a little creative help, here are some ideas to share.
1. Website landing page
If you are using your lead generation webinars, having your own landing page is an effective way to get traction. Regardless of whether you use your webinar as a stand-alone lead generation element or as part of a campaign, valuable information about your webinar viewers is gathered on a landing page. Add a brief description of the information in the webinars and add a tempting call to action to capture the data.
2. Social media
A webinar report by GoToWebinar found that more webinar registrations were made on social media than on blogs, newsletters, SMS notifications, or sales teams. Although every company is different, there are social media platforms for just about every type of consumer. Social media advertising should have a place in your webinar go-to-market strategy. LinkedIn is a popular social networking site for webinars because of its focus on professional content. If your target audience includes B2B decision makers, this might be a good way to go. However, if you’re targeting consumers interested in online shopping, Facebook and Instagram might be the platform for your webinar. When you meet your followers where they are on the web, your webinar will appear in front of them when they are ready to get involved.
3. Email Marketing
Email is the number one advertising channel for webinars and will hold the majority of registrations. The secret of this platform’s high registration rate lies in how users interact with email messages in their inboxes. Our audiences expect to see email in their inboxes every day and they are set to receive email reminders and confirmations after signing up for something. Email gives webinar hosts more flexibility to increase the frequency of information and reminder emails about their webinars without the risk of spam. That works too. GoToWebinar tells us, “Promoting at least four weeks before the live webinar results in an average of 12% more registrations.”
4. Blog posts
If your inclusion was about social media marketing and you have a blog post on the topic, consider embedding an excerpt from the webinar in the post. This way you can grab a video snippet in the SERP.
For example, check out the embedded video in our post on how to create a webinar.
Here we see the webinar that was added to the blog post to make it more engaging. Readers who want the complete flow can follow the post.
5. Paid media
Your target audience isn’t limited to the people on your email list or those who follow your business on social media. Targeted advertising on social media and the web (think Google and Bing) can expand your network of potential customers.
Facebook and Instagram have a unique paid ads feature that lets you reach out to people with similar interests and buying habits to your current customer base.
Paid ads showing snippets from your webinar can be a fantastic way to drive traffic to your webinar landing page. By giving the audience a taste of the content, interested prospects will click on your website to see more.
Paid advertising may sound expensive, but it doesn’t have to be. You can get started with just a few dollars a day and pause the ads whenever you want. This method of advertising works in such a way that your ads will only show to people who are likely to have an interest in your content.
Working with other content creators or marketers in your webinar (or even just to promote it) increases your reach potential. Look for people who are respected in your industry and have expertise in the topic of your webinar.
Partnerships can be carried out in several ways:
Having a subject matter expert on camera or submitting offers to present can add credibility to your webinar. If the person you’re working with is excited about creating the content with you, they’ll likely be happy to promote it too.
Promotion only collaboration
Not all partnerships have to be content-related collaborations. If you know an industry professional with an audience similar to yours, they might be interested in sharing guest content – you are the guest. This may or may not be free. Therefore, allocate some funds for this in your influencer strategy budget.
If your company works with an industry group (like the American Advertising Federation or the Beer Institute), partnering with them can position you as thought leaders for your audience. In the backend, your webinar content gives you industry knowledge that you can use to better serve the trade association. It’s a win-win situation for both organizations.
We’ve covered the benefits of recording webinars, recording webinars, downloading after recording, and promoting webinars. Now let’s talk about the recording software options that you can use for your next webinar. Here are some of our favorite webinar recording software platforms.
Choose a webinar recording software
Before you can start recording your webinar, you should choose the best webinar recording software for your marketing needs. There are tons of software options available, but we’ve narrowed down the essential features and functions.
Sophisticated webinar recording software does the basics like recording, exporting, and screen sharing. However, in order to turn your webinars into evergreen content, you need a few more features. Reporting is a must for measuring KPIs. Eventually, if the webinars are falling short of your goals, you want to assess why and find a solution. Another type of feature that is critical to successful live and recorded webinars is an engagement tool. Whether it’s a chat box or emoji responses, this interactive feature is a great way to measure the interest of your attendees and get feedback on the webinar.
Webinar recording software
- Quick time
- Movavi Screen Recorder
- Cisco Webex
- Google Hangouts
WebinarGeek is an all-in-one webinar marketing solution if you want to broadcast individual webinars or a series of webinars in real time. With on-demand, automated, and hybrid webinar options, you can access your webinars when you need them. Give your audience the experience they want by pre-recording webinars and broadcasting them live, or by making a pre-recorded presentation available on your website 24/7.
Webinar Geek offers live, on-demand, and hybrid webinar options that make for an engaging user experience. You also have the option to analyze your audience’s behavior so you know what types of content and engagement tactics work and which ones are a slumber party.
There are so many customizable features that initial configuration for WebinarGeek can be tedious. Allow about an hour to change your webinar settings before your first round of practice for a smooth recording process.
2. Click Meetings
ClickMeeting isn’t just for recording webinars. This program offers your clients and team members video conferencing and online meetings. It extends the definition of webinar recording software to include product demos, online courses, and even virtual events.
ClickMeeting displays all of the features of sophisticated webinar recording software, including screen sharing, polls, and analysis. As a bonus, you can even host paid webinars directly via the platform’s PayPal integration.
Some customers report that there is no way to control attendees’ audio. However, if you are using the software to record webinars without an audience and share them later, it shouldn’t be a problem.
Video messaging, screen sharing, recording, oh my god! With Loom, you can instantly share expressive and effective content with your team or an audience. This tool is all about collaboration and knowledge sharing. This makes it perfect for the agile group that needs to share information quickly.
Loom checks all the boxes for a suitable webinar recording system – it supports screen recording, exporting and hosting in one place. And for presenters who travel a lot, Loom can be used on mobile devices with iOS.
When it comes to live webinars, Loom isn’t the best option. This tool is better suited for pre-recorded slideshows or screen recordings that will be embedded in your website or landing page for on-demand playback.
4. QuickTime Player
Recording and editing videos is the glory of QuickTime Player. The Apple feature is pre-installed on Mac computers so there is no additional cost, software, or setup required. You probably know that QuickTime Player allows you to share and record your screen. But did you know that you can also keep track of the contents of your screen? This hack is quick and only takes a few clicks.
QuickTIme Player is free and easy to use. Recording and exporting videos is what this tool does best. Now, if you use a Mac, you can record a webinar and share it anywhere in minutes.
If you’re using a Windows computer, QuickTime Player is not an option for your pre-recorded webinar needs. You will also need to share and host this webinar on a platform you already have for your viewers to access.
If you haven’t used Zoom before, at least you know someone who has Zoom. This multipurpose tool is used for hosting small and large meetings, but it also has powerful features for webinar recording software.
With a paid account, you can host up to 100 interactive attendees and 10,000 view-only attendees in a live webinar. Screen sharing, recording, export, interactive feedback polls and chat are some of the features included.
The reviews for Zoom have been overwhelmingly positive and you will likely get almost all of your needs using this tool. However, you cannot save your webinars on the Zoom platform for later viewing. So make sure you have a home for your recordings after exporting your video file.
6. Movavi Screen Recorder
Movavi Screen Recorder is a paid tool and it adapts to your marketing needs, whether you want to record a live webinar that you have been invited to, or whether you want to record your own webinar to share with others. Movavi Screen Recorder works on both Mac and Windows computers.
In Movavi Screen Recorder, you can record, edit and save your webinar using the same tool. Another unique feature of this software is converting videos without using any additional tool.
Customers say the tutorials and customer service provided by Movavi could be more supportive. If you are experienced in video editing, you may find that you can use this tool effectively. However, you will likely get the hang of it after a few days.
7. Webinar Jam
WebinarJam is an all-in-one webinar platform. The name speaks for itself – webinar recording software is its jam. High definition broadcasting and up to 30 frames per second are just some of the remarkable features of this tool. Share your screen knowing that your attendees can read every word in your presentation. (Even though we know your presentations keep text to a minimum.)
On the desktop, the user interface is easy to use and can be configured intuitively. You can also stream your webinar on YouTube or Facebook, expanding your reach to your audience on these platforms and potential new audiences.
If you send your presentation to viewers on a mobile device, they may have trouble seeing it the way you intended. Customers have experienced substandard user experiences for mobile device users.
8. Cisco Webex
Webex ist stolz auf nahtlose Zusammenarbeit und hybride Arbeitserfahrungen. Diese Plattform lässt sich in Apps und Software wie Microsoft Outlook, Google Drive und Zendesk integrieren, um Sie bei außergewöhnlichen Arbeiten zu unterstützen.
Webex-Meetings sind sicher. Das Softwareunternehmen schützt Ihre Daten und Ihre Privatsphäre, während Sie der Welt präsentieren. Wie Zoom verfügt Webex über Breakout-Räume und virtuelle Hintergründe, damit Ihre Präsentation marken- und professionell bleibt.
Die erstmalige Einrichtung von Webex erfordert möglicherweise Unterstützung von Ihrem IT-Team, um Probleme beim Starten Ihres Webinars zu vermeiden. Wenn Sie keine IT-Hilfe haben, wenden Sie sich an das Webex-Hilfezentrum, bevor Sie mit der Aufzeichnung Ihres Webinars beginnen.
BigMarker ist eine browserbasierte Webinar-Aufzeichnungssoftware, bei der Sie keine Anwendungen herunterladen müssen. Von Produktdemos bis hin zu Online-Kursen bietet dieses Tool viel mehr als nur schöne Webinare. Es unterstützt Einladungs-, Erinnerungs- und Dankes-E-Mails und kann innerhalb Ihres Marketing-Tech-Stacks viele Zwecke erfüllen, z. B. die Generierung von Nachfrage.
BigMarker wurde speziell für Vermarkter entwickelt, sodass in seiner Webinar-Aufzeichnungssoftware alles von der Registrierung bis zur Analyse berücksichtigt wird. Und wenn Sie ein HubSpot-Kunde sind, haben Sie Glück! BigMarker lässt sich problemlos in unser CRM integrieren.
Stabilität und Videoklarheit auf dieser Plattform können beeinträchtigt werden, wenn Ihre Internetverbindung instabil ist. Eine Hochgeschwindigkeits-Internetverbindung hat einigen Kunden geholfen, diese Hürde zu überwinden.
10. Google Meet
Möglicherweise kennen Sie Google Meet als Video-Chat-App, die Apples FaceTime ähnelt. Es packt jedoch einen viel größeren Schlag. Google Meet ist ein leistungsstarkes Tool, das eine kostenlose Alternative zu teurer Webinar-Aufzeichnungssoftware sein kann.
Google Meet verwendet intelligente KI-Verbesserungen, mit denen Sie die Geschwindigkeit Ihres Netzwerks erkennen und anpassen können, sodass Ihre Besprechungen immer klar und zuverlässig sind. Alle Webinare sind verschlüsselt, um sicherzustellen, dass Ihre Daten und die Daten Ihrer Zielgruppe geschützt sind.
Google Meet verfügt nicht über eine robuste Funktion zur Markenanpassung. Sie bleiben also bei der Benutzeroberfläche von Google. Sie können jedoch benutzerdefinierte Hintergründe verwenden, mit denen Sie das Erscheinungsbild Ihres Meetings steuern können.
WorkCast ist eine weitere Cloud-basierte Webinar-Aufzeichnungssoftware, die Live-Webcasts, virtuelle Ereignisse und Webinare unterstützt. Sie können die Bemühungen zur Lead-Generierung und das Engagement des Publikums auf derselben Plattform verfolgen.
Sie können das Engagement der Teilnehmer in Echtzeit sehen, was mehr Flexibilität für Sie bedeutet, um Geschwindigkeit, Trittfrequenz oder sogar Präsentatoren zu wechseln, wenn das Publikum abgelenkt wird.
Einige Kunden haben mitgeteilt, dass die Funktionen nicht intuitiv zu bedienen sind. Daher sollten Sie Ihr Webinar einige Male üben, bevor Sie mit der Aufzeichnung beginnen.
Als Erweiterung des Telefonkonferenzsystems GoToMeeting unterstützt GoToWebinar Marketingbemühungen, indem es Tools zur Bedarfsgenerierung wie automatisierte E-Mail-Einladungen, eine Webinar-Bibliothek, die Sie als Zielseite verwenden können, und Integrationsmöglichkeiten bietet, um Ihre Inhalte mit vorhandenen Eigenschaften in Ihrem Tech-Stack zu verbinden.
Wenn Sie Ihr Webinar als Kurs konfigurieren, können Sie Ihren Teilnehmern direkt über die Plattform Abschlusszertifikate ausstellen.
Benutzer und externe Präsentatoren müssen die Software auf ihren Computer herunterladen, um GoToWebinar verwenden zu können. Dies kann sich negativ auf die Benutzererfahrung auswirken, wenn sie sie nicht vorab herunterladen. Beheben Sie dieses Problem, indem Sie Teilnehmer und externe Moderatoren daran erinnern, die Software zuvor in Ihren Einladungs- und Erinnerungs-E-Mails herunterzuladen.
Beginnen Sie mit der Aufzeichnung Ihres Webinars.
Webinare diversifizieren die von Ihnen angebotenen Inhalte. Aufgenommene sind großartig für Zugänglichkeit und erweiterten Wert. Lange nach der ersten Aufnahme können Sie noch Leads von ihnen verdienen.
Jeden Tag in meiner Mittagspause habe ich ein aufgezeichnetes Webinar in der Warteschlange und bin bereit zu gehen. Wenn ich das nächste Mal im Internet nach dem nächsten Gewinner suche, sehe ich dann Ihren unter den anderen erstaunlichen Inhalten?