Did you know that global virtual and augmented reality sales are projected to grow from over $ 13 billion this year to over $ 67 billion by 2024?
In fact, virtual reality startups are valued at more than $ 36 billion on paper.
For marketers, the increasing popularity and ability of virtual reality to immerse people deeply in immersive experiences and transport them to places they can only imagine makes it one of the most exciting emerging technologies in the industry.
Branded VR experiences, however, are still in their infancy. Most marketing teams don’t know how to get the most out of the technology.
To help you use VR effectively, we decided to compile a list of the top VR startups and demonstrate how this technology has raised hundreds of millions of dollars in venture capital and built successful businesses.
If you want to be one step ahead of the VR curve in 2021 and beyond, check out these startups.
8 VR Startups To Watch For In 2021
1. Magic jump
Magic Leap, a company valued at over $ 6 billion, is an augmented reality platform focused on delivering VR solutions to businesses.
With its portable spatial solutions, you can easily integrate VR / AR into your everyday life. With the headset you can, for example, meet employees and colleagues remotely, work together, exchange content and even visualize complex 3D models.
Innovative companies can use VR / AR to facilitate remote collaboration.
Niantic, the company that launched Pokemon Go in 2016, has grown into a leader in augmented reality in that short span of 5 years. The company is even valued at over $ 4 billion.
This company focuses on creating VR / AR games that get people moving. In fact, Niantic’s mission is to use new technology to enrich our experiences as humans in the physical world.
This is a great company to keep an eye out for to see how they market emerging VR / AR technologies. Plus, you may even be able to use the games in your company as part of a team building exercise.
3. Light tricks
Lightricks, a $ 1 billion company founded in 2013, is a formidable leader in the VR / AR industry.
This company develops apps for social media marketers, creative content creators, or even small businesses. These apps let you edit social media posts using AR technology, create videos with animated graphics, and much more.
4. Surgical theater
The third leading cause of death isn’t starving illness or a motor vehicle accident – it’s medical errors. These errors are usually due to the extreme difficulty of treating every single patient with absolute precision, especially during surgery.
It is even more difficult to mitigate this widespread problem because the only way surgeons can prepare for an operation is planning and performing an operation on a generic two-dimensional model of the human body.
Fortunately, with Surgical Theater, a VR system that combines a patient’s MRIs, CT scans, and angiograms to reconstruct a 3D model of their brain’s unique anatomy, neurosurgeons can examine each patient’s arteries, bones, and tissues, and perform the operation accurately even plan and practice the upcoming brain surgery on the 3D model.
Brain surgeons also use Surgical Theater to guide patients through the anatomy of their brain and the entire process of their surgery so that patients feel better informed about the details of their procedure.
Neurosurgeons can train with the Surgical Theater, much like fighter pilots train with flight simulators, and some of the best academic hospitals in the country, like UCLA, NYU, the University Clinic Case Medical Center, Mayo Clinic, Mount Sinai, and Stanford University, have implemented the technology to advance their neurosurgical efforts.
Selling a property that has not yet been built is one of the greatest challenges real estate professionals face today. Blueprints do not do justice to the potential property – it is almost impossible for humans to see size, size, height and depth. The human imagination can only visualize so much.
Additionally, most people are too busy to view properties during the week. As a result, many real estate professionals rely heavily on the weekends to showcase their properties. Another challenge for real estate professionals is getting people to walk through properties that are far away.
With VirtualSpaces, a mobile VR technology that can be used to create immersive, three-dimensional visualizations of real estate with just a blueprint, real estate professionals can overcome these common challenges.
With VirtualSpaces, real estate professionals can send digital real estate to their potential clients at any time, transport them to the property from the comfort of their own couch and guide them through the entire concept. In this way, they can offer unparalleled convenience, excite potential customers about the property’s potential and speed up their sales cycle.
6. Virtual language
Practicing a speech without an audience can be helpful, but the experience doesn’t really mimic the pressures of an evaluative crowd. You can run dry on your own ten times in a row, but when you actually step on the stage and see an ocean of people staring at you, the nerves can affect your public speaking skills.
Fortunately, VirtualSpeech can help you improve your speaking skills. The app puts you on a virtual stage with a virtual crowd where you can practice your speech or presentation in front of an audience that mimics the mannerisms and sounds of real people. Your movements and sounds are fully customizable so you can increase distractions and virtual judgment as much as possible.
At the end of your virtual speech, the app analyzes and evaluates your verbal and non-verbal communication. You can also add your own slides to your virtual presentation, practice for interviews, learn to network, and sell in a variety of sales situations too.
Virtual Speech also offers soft skills training courses and packages for individuals, teams and companies.
Mind control of everyday objects may seem like science fiction today, but with virtual reality it’s already a tried and tested concept.
Neurable’s wireless brain-computer interface platform allows users to interact with only their brain activity using virtual and augmented reality applications, avoiding lag-prone technologies such as eye tracking and voice commands.
Neurable uses machine learning and a non-invasive method of monitoring brain activity called electroencephalography, or EEG, to know exactly and instantly what your brain is trying to do. And since using your brain is faster and easier than using controllers, brain-computer interface platforms like Neurable could be the future of VR.
8. Living vision
Most VR healthcare startups offer solutions for doctors and surgeons, but Vivid Vision focuses on the people who really need help: patients. By developing VR games to treat sluggish eyes, Vivid Vision offers a non-invasive cure for a common eye problem that people can suffer from throughout their lives.
Vivid Vision also works with over 180 eye clinics around the world to offer the most advanced and customized treatment for dull eyes. However, if you only want to do your vision therapy at home, you can get a prescription from your doctor to purchase the less complex treatment program.
VR / AR has been around for a long time and the industry is only growing. As new startups keep innovating, we will see VR / AR in different areas of our lives including work, healthcare, and entertainment.