To have a successful marketing strategy, you need to understand the analytics behind that strategy – analytics that highlight important things like: 1) the metrics that matter most to you, 2) how your current strategy works, 3) how close You are achieving your goals and 4) areas for improvement.
Content Marketing Analytics
There are a number of marketing analytics tools available with customizable metrics, a variety of visualizations and dashboards, and integrations that you can use to measure the impact of your marketing strategy. Let’s dive into 16 options.
Content Marketing Analytics Tools
- HubSpot Marketing Analytics and Dashboard Software
- Google Analytics
- Ask for sage
1. HubSpot Marketing Analytics and Dashboard Software
Today, most effective marketing is based on a combination of customer insights and data that shows you what you are doing well and what needs improvement. However, identifying these insights and data is not always easy.
With HubSpot’s marketing analytics and dashboard software, you can access all data and insights from a single location in seconds (no SQL required!).
With HubSpot …
Your marketing and CRM Data is organized in a central location.
No code is required to access or pull business insights.
It’s an exceptionally easy tool to use and navigate.
HubSpot’s Marketing Analytics and Dashboard software also offers attribution reports (including detailed, contact, and revenue attribution reports) so you can link every customer interaction to its associated record and revenue generated.
Attribution reporting also reveals the channels that meet and exceed goals, as well as the channels that need review or reconsideration – this provides the insight necessary to effectively allocate your budget.
HubSpot comes with pre-built, beautiful, and customizable dashboards for displaying your data (you have access to different dashboards based on the Marketing Hub plan you choose). These templates are easy to personalize thanks to the drag-and-drop editor.
Custom Report Builder gives you access to your data in one place, including contact, company, business, marketing email, landing page, and blog engagement data. Custom objects capture data that is unique to your business and combine it with yours CRM, custom data (e.g. inventory data), and contact information so you can create segments and create custom reports, campaigns, and workflows.
Use behavioral events to trigger or schedule touchpoints, track custom interactions unique to your business, and indicate when a customer is ready for another stage in the buyer’s journey.
Use last Account Based Marketing (ABM) – Which Bridges the gap between marketing and sales and helps close your target accounts – To identify valuable accounts as the tool shows potential customers who match your customer profile criteria.
There are four Marketing Hub plans with different analytics and flexibilityranging in price from free (forever) to $ 3,200 per month.
Buffer’s content marketing analysis provides the ability to generate reports based on your goals. Add or remove custom metrics about the performance of a wide variety of social media accounts. You can export these reports for easy sharing.
The reports are updated daily so you can be sure that you will get data on time. With Buffer’s analytics, you can see detailed channel performance on a dashboard.
The software also provides engagement metrics for each account individually. This will give you a full understanding of how customers interact with social content. Measure the performance of stories, posts and hashtags and access your audience demographic data across channels.
Buffer’s Marketing Analytics product, Analyze, offers two payment options with different features and flexibility, costing $ 35 per month or $ 50 per month.
3. Google Analytics
Google Analytics has a comprehensive tool system for analyzing content marketing. The intuitive user interface is easy to navigate and can be used to understand how your content is performing on multiple platforms. The analytics tool is integrated with Google’s suite of business software so you can access all of your insights in one place.
Google Analytics offers a free and a paid plan. The free plan is ideal for SMBs and you can get started right away. The paid plan called Analytics 360 is great for enterprise-level businesses and requires you to speak to a sales rep to get a quote.
SimilarWeb provides standards for the traffic and engagement industry and shows you where your website ranks among them. This information is useful for finding out how your performance is holding up against the competition.
Split your daily active users, sessions per user, usage time and rank with SimilarWeb. Discover more information about your target audience – such as repetitive behaviors or interests – to improve your acquisition strategy.
SimilarWeb offers two plans, one of which is free and one is for businesses. You will need to contact a representative for advice.
Moz measures the impact of your search engine optimized content. Get an insight into how your work is ranked among others in your industry and which keywords are most effective for your strategy.
The Moz software tracks your website’s keyword rank and how visible overtime is to see which is performing well with audience and which is not. Plus, see how competitors rank on search engine results pages (SERPS). This will help you identify areas for improvement and the parts of your campaign that can be used to target them. To do this, use Moz’s in-depth reports to see how your content is reaching audiences and what you can do to improve it.
There are two main solutions from Moz, Local and Pro. Both Local and Pro have different plans that differ in features, flexibility, and price. The local price ranges from $ 129 to $ 299 while the Pro price ranges from $ 99 to $ 599 per month.
Use Hotjar to keep track of sessions on your site. Hotjar provides heatmaps of how and where customers spend their time on your website. In fact, there is real-time video that captures how visitors navigate and use your website. That way, you can focus on the content that will grab your customers’ attention. You can also track conversions and draw conclusions about what stage of the buyer’s journey customers might be entering or leaving.
Hotjar offers three types of plans. There are two options for those who want a personal plan that is either free or $ 39 per month. These options are great for personal and low-traffic websites.
The business plans cost between $ 99 and $ 989 per month, depending on the number of sessions per day. Finally, the agency plan requires you to reach out to a representative to discuss a plan for your team and clients.
Semrush is used for Search Engine Optimization (SEO) tracking and helps you track keyword performance in your content and monitor cross-platform brand names.
In addition, the tool keeps track of Google rankings and which of your websites are getting the most traffic. This is helpful because you can adjust the content you are presenting as you figure out what is driving your website visitors.
Semrush offers three plans, priced between $ 119 and $ 449 per month.
Quintly gives you the insights you need to analyze your content marketing campaigns. It also helps you make smarter social planning decisions by providing you with customizable metrics so you can better understand how your marketing strategy is working.
Quintly delves deep into all of your accounts to uncover metrics that matter to your teams and goals, and you can sort and share reports by team so everyone gets the information they need. Reports can also be automated and measured by impact using Quintly’s machine learning system. Users can access the API, integrate with popular software such as Google Search, and overcome data silos.
Quintly’s custom plans start at $ 300 per month.
View and analyze marketing trends by topic in real time with BuzzSumo so you can create content that is likely to be relevant to your audience. Trends can also be filtered by location. This will give you an understanding of what is popular by region.
BuzzSumo allows you to customize your feed so that you get the data that matters most to you. Identify relevant keywords to include in your campaigns, access examples of content that has proven successful on the BuzzSumo website, and use the data you get through the tool to find out how You can drive most of the traffic to your marketing content.
BuzzSumo offers four plans priced between $ 99 and $ 499 per month.
With Kissmetrics, you can see a customer’s journey across multiple devices, analyze their behavior on your website, and check conversion metrics (e.g. bounce rate and time on site).
Kissmetrics focuses on behavior analysis. This is useful when you want to learn how customers are reacting to and interacting with your content. This also sheds light on what’s most valuable to users and how visitors can keep coming back.
Request a Kissmetrics demo or check out the payment plans for the two main products, one for SaaS and one for e-commerce. The SaaS plan offers three payment options: these plans are priced at $ 299, $ 499, or a custom price (based on your custom plan). Ecommerce also has three plans that cost $ 299, $ 499, or a custom price (based on your custom plan).
Databox is a business analytics and KPI dashboard platform that provides insights into the status of your company. The tool organizes all of your business data – from any source – in a single place for tracking performance.
Over 70 available integrations make it easy to bring your data into the tool as well as to display, analyze and share it. There are a number of metrics to choose from, as well as custom views that you can apply to your data to make it work for your team.
The goal tracking feature allows you to track progress towards your goals by assigning them and focusing on them SMART goals inside the tool. Scorecards are a feature that notifies you (daily, weekly or monthly) of updates to your KPIs. There are also other alerts you can get once your data is gone, so you can efficiently fix the problem before it gets worse.
Databox offers a regular version of their product and an agency edition. The regular version costs between free and $ 248 per month. There is a free plan for the agency version of Databox. However, if you need more flexibility, please contact a representative for billing details.
Supermetrics is a business analytics tool that allows you to pull marketing data (e.g. SEO, PPC, social media and web analytics data) from any source and move it to Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery or Snowflake. Use Supermetrics as a tool for reporting, analysis and data storage.
Bring your preferred metrics and dimensions into supermetrics. Then organize and filter your data in Supermetrics to analyze the success of your efforts and identify areas for improvement.
Supermetrics offers multiple plans for all seven products, some of which require you to contact a representative, and some list prices on their unique website.
13. Ask about sage
Demand Sage is a tool that allows you to bring all of your data together HubSpot datain Google Sheets. There are customizable, one-click reports to help you understand your marketing and sales success and which areas to focus on. Demand Sage offers one-click data synchronization and flexible one-click reporting.
Create detailed record-level reports on your table and use the table builder to display your data with any view. Additionally, attribution and sales reporting ties together marketing and sales data in your reports for better internal alignment and insights into how your pipeline is working and increasing sales.
Demand Sage is free.
Grow.com is a business intelligence platform that allows you to import and transform your company’s data from a number of sources and create dashboards with the metrics that matter to you.
Once your data has been imported into the platform, your most important data is always at hand. Create custom metrics, bring disparate data sources together, and choose from a range of chart types to visualize your data however you want. You can also easily share metrics and dashboards with team members to make sure everyone knows where to focus their efforts.
Get a free Grow.com demo and speak to a representative about the price of the right plan for your business.
Plecto is a dashboard data visualization platform that allows you to discover real-time information from an unlimited number of sources from which to pull your data. Filter by the sources you integrate with Plecto and display data on your dashboards with different variables as needed.
View data with pre-built KPI dashboards in Plecto or customize your own. There are also gamification functions to increase employee engagement and motivation and to keep team members focused on their goals.
Plecto offers three payment options depending on which plan you choose: $ 200 per month, $ 350 per month, or a custom price (based on your Enterprise plan).
Adverity is an intelligent marketing data analysis platform that is ideal for data-driven marketing. The tool automates data integration from hundreds of different sources to give you an overview of marketing performance.
With Adverity, you can easily remove any existing data silos and access centrally located marketing data so your team members can identify and analyze the information they need. Adverity comes with advanced analytics. This means using AI to identify trends, areas for improvement, strengths and new insights in your data. It also automates the process of creating marketing reports and data visualizations to save you time.
Contact Adverity for a custom quote on the right plan for your business.
Editor’s Note: This post was originally published in June 2020 and has been updated for completeness.