The ultimate guide to Instagram hashtags for 2021

Instagram hashtags are powerful.

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

But here’s the thing: with great strength comes great responsibility (#spiderman).

Hashtags can take your business to new heights, but if used too often or without a clear strategy, they become pointless and inefficient.

While picking the right hashtags on Instagram can be difficult, there is no need to guess. Aside from this article, we have put together an ultimate course on Using Instagram for Marketing. In this course, you will learn not only to get followers, but also the right followers.

First, let’s take a closer look at Instagram hashtags – and why they’re so important to your Instagram marketing strategy. We will cover the following topics:

What is an Instagram hashtag?

A hashtag is a word or short phrase – usually one to three words – preceded by a number sign or a number sign (#). Hashtags are used on social platforms like Instagram, Facebook, and Twitter to categorize posts by topic.

Why are hashtags important?

Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help discover your post from viewers who are most interested in seeing it.

Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags: “Hashtags are like a funnel. For example, #marketing is incredibly broad and attracts all kinds of posts. We found that #digitalmarketing or #marketingmotivation is us.” gives a more specific, more targeted reach. The audience looking for these hashtags also tries to narrow their search to what we offer related to marketing so that we can actually reach more of the right people. “

In essence, hashtags are a better way to categorize your posts. They help you reach a target audience, and most importantly, they help your target audience find you. These users are more likely to be preoccupied with your post as it is exactly what they were looking for.

Types of Instagram hashtags

Hashtags are very versatile small pieces of text. You can build a community, make your account more visible or simply attract like-minded people to your account.

Before choosing a group of hashtags for your posts, take a look at the most commonly used hashtags and how they are categorized.

Best Instagram hashtags for businesses

Whether you’re a corporate social media manager, small business owner, or sole proprietorship, you can use the following hashtags to get more visibility on Instagram.

    • Product or service hashtags. Businesses use product hashtags on posts related to their product and service offerings. This is usually general, such as B. #hairsalon or #knitwear.
    • Industry niche hashtags. These hashtags are used to indicate the specific work you’re doing and are narrower than your product or service hashtags. Examples are #blackhairsalon or #handmadeknits.
    • Brand hashtags. Brand hashtags can be used to build a community specific to your brand or business. This can be a slogan. This could also be the name of a specific product that you offer or even your company name.
    • Campaign hashtags. When you run a sponsored ad, you can use a unique hashtag to keep track of campaign-related activity.
  • User generated content hashtags. This type of hashtag was created specifically for your customers. These are different from product, brand, and campaign hashtags because you as a company have no control over what gets published. Other people can visit this hashtag to view unfiltered and unsupported photos of your product.
  • Instagram community hashtags for your industry. These hashtags are great for making other Instagrammers more visible who are doing what you do. For example, if you were a knitter, you can post on #knittersofinstagram.

Instagram post with a knitted scarf and the Instagram hashtag #knittersofinstagram

Image source

  • Event or conference hashtags. As a company or business owner, you can use these hashtags to broaden the conversation about a specific event or industry conference.
  • Hashtags of the cultural movement. Cultural movements like Black Lives Matter, LGBTQ + Pride and Feminism have hashtags on Instagram (#BlackLivesMatter, #Pride and #feminism, respectively). Use these hashtags to raise voices, share information, and get your company’s stance clear.
  • Location hashtags. These are great for users in your area. Think of #hairsalonnyc or #atlantabakery.
  • Phrase hashtags. Phrase hashtags like #writeeveryday and #bebrave can provide clues about what you’re doing and inspire users.

Like individuals, you can also use day, acronym, and holiday hashtags to participate in trending conversations.

Top Instagram hashtags for individuals

Do you use Instagram for personal use? Take a look at the hashtags that are available to you.

  • Personal hashtags. You use these hashtags specifically in posts related to you. Think #me, #selfie, #lovemyself, #vacation, and #lovemylife.
  • Daily hashtags. Daily hashtags usually have a topic, e.g. B. #workoutwednesday, #throwbackthursday and #motivationmonday.
  • Acronym hashtags. Think of #ootd (outfit of the day), #potd (photo of the day), and #tbt.
  • Holiday hashtags. Use these hashtags for specific holidays like #DiaDeLosMuertos or #IndependenceDay to let them know how much time you are spending those days.

As with businesses, you can also use hashtags for phrases, cultural movements, events, and locations.

Best practices for using hashtags on Instagram

Using hashtags on Instagram is a relatively straightforward process. However, there are a few rules you should follow to get the most out of your hashtag.

We have compiled best practices in the following frequently asked questions.

How many hashtags can I use on Instagram?

The maximum number you can use is 30 hashtags.

The average is eleven, with half of Instagram accounts using between one and three. You can use more or less depending on your Instagram marketing goals. More doesn’t necessarily mean better.

Should I add hashtags to every Instagram post?

Yes! You absolutely should.

Try to choose hashtags that are as narrow or as niche as possible. The fewer posts a hashtag contains, the more likely you will be seen by people who follow you. Also, if the topic is very specific, people are more likely to engage with your post.

All of my posts are similar. Can I use the same hashtags over and over again?

No. Instagram’s algorithm can penalize you for regularly using the same hashtags and pushing your posts down so they don’t show up for those tags.

In addition, your account may be banned as using identical hashtags can create the impression that you are spamming users.Instagram post with a bowl of ragu and the hashtag #homemadepasta

Image source

Try to rotate your hashtags so that they are highly relevant to that particular post, even if the posts are similar. Let’s say you own a handcrafted noodle shop. If you always use the hashtag #spaghetti but post photos of linguini, macaroni, and penne, your account may be flagged by Instagram and users will be inactive.

Can I hide the hashtags in a comment?

Absolutely. You can hide your hashtags in a comment. Instagram doesn’t differentiate between subtitle hashtags and comment hashtags.

Just write your caption as you normally would. Then navigate to the published post and leave a comment with your hashtags. They will be completely hidden until users navigate to the comment area.

How do I hide hashtags in the label?

Don’t you want to post the hashtags in a comment? No worries.

You can hide the hashtags in the label by either 1) writing a label with more than three lines or 2) adding 3 to 5 line breaks with a punctuation mark.

To add a line break, place the text cursor at the end of your label and press Enter. Don’t forget to add either a period, a hyphen, an asterisk, or a tilde to make sure that line stays there. (If there is no punctuation, Instagram may treat it as accidental extra space, and delete these line breaks when posted.)

Are there hashtags I should avoid?

Yes. Instagram maintains a list of forbidden hashtags. However, they do not publish this list and there is no authoritative source.

Some are intuitive like NSFW and self-harming hashtags, while others like #pushups and #mustfollow aren’t as obvious. If you have any doubts about your hashtags, check them out using the app’s search function.

If it doesn’t appear, it’s locked. When it does appear, navigate to the hashtag feed and look for a message like the following:

Banned hashtag message on Instagram for #mustfollow hashtag

Image source

If your potential hashtag doesn’t have such a message, you’re good to go.

Now that you know some basic pros and cons, let’s take a look at the top Instagram hashtags of the year.

Top Instagram hashtags 2021

  1. #Love
  2. #instagood
  3. #Fashion
  4. #Picture of the Day
  5. #Art
  6. #beautiful
  7. #Photography
  8. #Consequences
  9. #happy
  10. #sweet
  11. #instagram
  12. #Nature
  13. #tbt
  14. #Follow me
  15. #Travel
  16. #Style
  17. #Publish again
  18. #instadaily
  19. #Summer
  20. #selfie
  21. #Fitness
  22. #Beauty
  23. #Food
  24. #Fun
  25. #likeforlike

Adding one of the most popular Instagram hashtags to your post doesn’t necessarily mean you will see more interaction. Because the hashtags below are so popular, they are used by millions of people, so your post will most likely be obscured by the competition. Narrowing down your hashtag topic is important, but we’ll get to that next.

Here are the top Instagram hashtags for this year.

1. #love (2B posts)

Instagram users build their photo galleries on good feelings. For this reason, the hashtag #love is always present next to pictures of friends, family, vacation and beautiful scenery.

Top Instagram hashtags related to #love:

#love #lovely #loveit #loveyourself #lovelife #lovequotes #loveislove #lovefood #lovemylife #lovewhatyoudo #lovethis

2. #instagood (1.2B posts)

Occurrences of this hashtag are inspired by the Instagram account @instagood, which searches the Instagram community for great photos and videos that are just too #instagood not to share. Add this hashtag to your content so it can be republished.

Top Instagram hashtags related to #instagood:

#instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

Instagram post with a photo of a car and the hashtag #instagood

Image source

3. #fashion (900 million posts)

People often turn to Instagram to see what styles are “in” and check out posts that range from fashion week to everyday outfit inspiration. This means that a significant amount of the content on Instagram is about fashion – in fact, there are almost a billion #fashion posts on Instagram. You can find celebrities, luxury brands, clothing, makeup, and other emerging images tagged with #fashion.

Top Instagram hashtags related to #fashion:

#fashion #fashionblogger #fashionista #fashionable #fashionstyle #fashionblog #fashiongram #fashionaddict #fashionweek #fashiondiaries

4. #Photo of the day (883 million posts)

Manage business account? This hashtag is a surefire way to attract more followers and returning visitors. If you plan to post daily content around a common topic, add the hashtag #photooftheday to increase your exposure.

Top Instagram hashtags related to #photooftheday:

#Photo of the day #Potd #Picture of the day #Photography # PhotographyDaily #Photography of the day #BestofTag

5. #art (750 million posts)

Artists of all kinds have always come to Instagram, and this hashtag contains images or process videos of all of their paintings, sculptures, and whimsical creations.

Top Instagram hashtags related to #art:

#art #artist #artwork #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #artistic #arts #artgallery #modernart

6. #beautiful (717 million posts)

Instagram is the place to go to put your best foot forward – whether it’s a getaway, a new hairstyle, or a stunning sunset, # beautiful photos encompass the best that the platform has to offer.

Top Instagram hashtags related to #beautiful:

#beautiful #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature

7. # Photography (700 million posts)

At its core, Instagram is a medium for sharing photos. So it makes sense that #photography should share some stunning and artistic images. Instagram is unique in that a user can scroll through the #photography posts and see National Amographic and professional photos alongside amateur photographers.

Top Instagram hashtags related to #photography:

#Photography #Travel photography #Nature photography # Street photography #Feed photography #Portography photography #Landscape photography #Wedding photography # Black and white photographyInstagram post with a photo of sunglasses and a camera with the hashtag #photography

Image source

8. #follow (620 million posts)

This hashtag, which is currently tagged on more than six hundred million posts, is a tactic used by public accounts to get more followers. It’s an ubiquitous day that isn’t specific to any type of content creator. Hence, #follow appears on fashion accounts, travel blogs, makeup tutorials, celebrity fan pages, and a lot more. The idea is that if a user comes across content they like on your exploration page, they may be motivated to follow the account for more content.

Top Instagram hashtags related to #follow:

#follow # f4f #followme #followforfollow # follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

9. #happy (615 million posts)

Sometimes it’s best to feel good about yourself, to share that sunshine with others. The # happy group of posts is full of bright people and carefree content that makes us happy. Tag a photo of a cute kitten or one of you after getting a #happy promotion.

Top Instagram hashtags related to #happy:

#happy #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace

10. #cute (610 million posts)

#Cute puts your content in a pool of Instagram photos and videos that are “awe-inspiring” across Instaverse. If you think your pup is the cutest pup who has ever lived, he deserves a photo with this cherished hashtag.

Top Instagram hashtags related to #cute:

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest

11. #instagram (600 million posts)

If you navigate to this hashtag, you’ll find everything from selfies to photos of food, photos of animals to vacation shots. Use this hashtag to signal that you are on Instagram and that you have something worth sharing.

Top Instagram hashtags related to #instagram:

#instagram #instagramers #instagramhub #instagrammers #instagramer #instagramanet #instagramdogs #instagrammer #instagramjapan #instagramcats #instagramfitness

Instagram post with a photo of a bird and the hashtag #instagram

Image source

12. #nature (600 million posts)

Nature is all around us. It’s on Instagram too. This hashtag is used to post everything that has to do with nature, including mountains, rivers and wild animals.

Top Instagram hashtags related to #nature:

#nature #naturephotography #naturelovers #naturelover #nature_perfection #naturegram #nature_brilliance #natureaddict #nature_shooters #naturephoto #naturelove

13. #tbt (560 million posts)

#Tbt stands for “Throwback Thursday,” and encourages Instagram users to post an old photo of themselves or an event they remembered. Everyone likes content from the good old days – here is your hashtag to enjoy the nostalgia.

Top Instagram hashtags related to #tbt:

#throwbackthursday #tbthursday #tbtphoto

14. #followme (560 million posts)

#Followme is a close relative of #followforfollow and #likeforlike and is used by Instagrammers looking to grow their follower base.

Top Instagram hashtags related to #followme:

#follow # f4f #followme #followforfollow # follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

15. #travel (544 million posts)

Be away for the weekend? Show your followers where you are and use this hashtag to indicate that you are traveling to a new place.

Top Instagram hashtags related to #travel:

#travel #travelgram #instatravel #travelphotography #traveling #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict

16. #style (500 million posts)

There are more than 500 million posts associated with this hashtag, making it one of the top tags on Instagram. It is used for beautifully edited photos of outfits, vacations, luxury products, and anything that is aesthetically stunning. Tag #style with a gorgeous outfit inspiration or new product, and Instagram users looking to add a little glamor to their lives will find you.

Top Instagram hashtags related to #style:

#style #styleinspo #styleblogger #styleinspiration #styleoftheday #stylefashion #stylegoals #stylediary #stylegram #styleguide #styleblog

17. #repost (500 million posts)

Reposting is a common feature on Instagram that allows you to share content from other users with credit back to the original user. Use the hashtag #repost to let others know on Instagram that you were inspired by this photo or video.

Top Instagram hashtags related to #repost:

#repost #reposter #repostapp #reposting #repostthis #reposted

18. #instadaily (500 million posts)

This hashtag is similar to #photooftheday and is perfect for Instagrammers who post every day.

Top Instagram hashtags related to #instadaily:

#Photo of the day #Potd #Picture of the day #Photography # PhotographyDaily #Photography of the day #BestofTag

19. #summer (490M posts)

Summertime is the best time of year to enjoy a great vacation, fruity drinks and time by the pool. This day is full of Instagram users enjoying the long summer hours on the beach or showing off the breezy outfits that keep them cool under the hot # summer sun.

Top Instagram hashtags for #summer:

#summer #summertime #summervibes #summerfun #summerights #summerdays #summerstyle #summerfashion #summerday

Instagram post with a photo of a carrot field and the hashtag #summer

Image source

20. #selfie (442 million posts)

This is the epitome of a selfie hashtag that indicates to the Instagram community that the photo with its caption is a picture of you.

Top Instagram hashtags related to #selfie:

#me #selfies #selfietime #selfienation #selfiesunday #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiemania

21. #fitness (433 million posts)

Experience a trendy community of workout warriors with photos and videos from your best workouts. Use the hashtag #fitness to share the moment.

Top Instagram hashtags related to #fitness:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #fitnessgear #fitnessinspiration

22. #beauty (431 million posts)

The hashtag #beauty is mostly used by beauty bloggers – professional makeup artists and hobbyists – but you will find some wildlife and nature photos there as well.

Top Instagram hashtags related to #beauty:

#beauty #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautygram

23. #food (428 million posts)

Food pictures are the bread and butter (no pun intended) of a people-centric Instagram account. Use the hashtag #food to label your next delicious Instagram photo.

Top Instagram hashtags for #food:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

24. #fun (400 million posts)

If it’s not fun, then it’s not Instagram worthy. Let millions of Instagram users know that you had a blast in your latest photo or video using this popular hashtag.

Top Instagram hashtags related to #fun:

#fun #funny #lol #lmao #hilarious #laugh #laughing #tweegram #friends #wacky #crazy #silly #witty #instahappy #joke #jokes

25. #likeforlike (345 million posts)

#Likeforlike is similar to the hashtag #followforfollow. Use this hashtag if you want to increase engagement on your Instagram account and let people know you like the photo or video if they like your photo.

Top Instagram hashtags related to #likeforlike:

#likeforlike #followme # like4like #liker #likes # l4l # lik4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The above hashtags may have helped define Instagram over the past year, but there are a lot more that are trending each year. The following hashtags can help inspire photos and videos that Instagram users always fascinate.

Top trending Instagram hashtags

  1. #Life
  2. #Music
  3. #amazing
  4. #no filter
  5. #Sunset
  6. #Motivation
  7. #instamood
  8. #foodporn
  9. #handmade
  10. #dogsofinstagram
  11. #the best of the day
  12. #instafood
  13. #explore
  14. #memes
  15. #followforfollowback
  16. #tweegram
  17. #instagramhub
  18. #Quarantine
  19. #Black lives count

1. #life (366 million posts)

This goes to all photos and videos that contain the essence of your life – whether in quarantine or not.

Top Instagram hashtags related to #life:

#life #lifestyle #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure

2. #music (350 million items)

This hashtag is for those who love music and the people who create it.

Top Instagram hashtags for #music:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction

3. #amazing (289 million posts)

The hashtag #amazing is used for anything you find – places, art, beautiful houses, amazing videos, and more.

Top Instagram hashtags related to #amazing:

#beautiful #cute #awesome #amazingview #amazingfood #amazingplaces

4. #nofilter (280 million posts)

Instagram offers so many different filters to enhance photos that it practically assumes that every image on Instagram has been edited. But when you post a picture that was beautiful on its own, you let the world know that this gem doesn’t need a filter to look so beautiful.

Top Instagram hashtags for #nofilter:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternotwendig #nofilterneededforthisbeauty

5. #sunset (272 million posts)

Who doesn’t love a good sunset? Users add posts to this hashtag to show off a beautiful sunset near them.

Top Instagram hashtags related to #sunset:

#sunset #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsethunter #sunsetmadness

6. #motivation (258 million posts)

On Twitter, #MondayMotivation encourages inspirational quotes and messages so people can start the week off on the right foot. On Instagram, the hashtag #motivation has come to be used to label everything from a photo of a user after a big training session to a computer screen just before he or she goes to work.

Top Instagram hashtags related to #motivation:

#motivation #motivationalquotes #motivational #motivationmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes

7. #instamood (251 million posts)

#Instamood is all about the mood or emotion a photo or video evokes. Pretty landscapes, a day at the beach or a night with good people are in the foreground under the hashtag #instamood. Landscapes are a popular starting point for figuring out what to post on Instagram, according to Jumper Media, and they fit this hashtag perfectly.

Top Instagram hashtags related to #instamood:

#instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

8. #foodporn (250 million posts)

I hope you are hungry! #Foodporn tag is full of delicious posts with desserts, pizza, recipe videos, and more. This hashtag is the best of the best when it comes to delicious goodies on Instagram – use this hashtag to find the most original, delicious and tempting food images on the internet.

Top Instagram hashtags for #foodporn:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

9. #handmade (245 million posts)

The hashtag #handmade is like the hashtag #art for handmade goods, clothing and novelties. The rise of slow fashion and the growing interest in sustainably produced products make this product one of the most popular hashtags this year.

Top Instagram hashtags related to #handmade:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories

10. #dogsofinstagram (225 million posts)

We all know the internet loves cute puppies, so it should come as no surprise when a hashtag for our beloved doggos trends pops up on Instagram. Adding man’s best friend to an Instagram post is always a good idea – your followers will love it, and you are almost guaranteed to have dozens of heart emojis in your comments.

Three Instagram posts that were tagged with #dogsofinstagramImage source

Top Instagram hashtags related to #dogsofinstagram:

#dogsofinstagram #dogs #dog #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #doglife #dogsofinstaworld #dogoftheday

11. #bestoftheday (210M posts)

The #bestoftheday tag provides a glimpse into the enormous amount of varied content that is posted on Instagram every day. Here are some of the most notable images on the platform – images from beautiful locations around the world, award-winning photos, delicious recipes, adorable animals, and more.

Top Instagram hashtags related to #bestoftheday:

#bestoftheday #instadaily #potd #picoftheday #photography #photographyeveryday #photographyoftheday

12. #instafood (190 million posts)

This popular tag is different from other food hashtags in that it accompanies food images that are beautiful, creative, and most importantly, Instagram-worthy. Instagram posts are known to be aesthetically pleasing, and #instafood is no different. Use this tag when posting a photo of a colorful, unique, and luscious dish!

Top Instagram hashtags related to #instafood:

#instafood #food #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #explore (185 million posts)

Instagram has always had a space to explore, but it is only recently that Instagrammers have started using this hashtag to gain a coveted but elusive spot on this page.

Top Instagram hashtags related to #explore:

#instagrammers #igers #instalove #instamood #instagood #followme #follow #comment #shoutout

14. #memes (180 million posts)

A classic, but a treat. Over the years humor has taken several forms Рcomedy sitcoms, stand ups, knock-knock jokes, and more. Aber keine dieser Formen kommt der Instagram-Wertigkeit von Memen nahe. Verwenden Sie diesen Hashtag, um ein eindeutiges Mem freizugeben oder eines von einem anderen Konto erneut zu ver̦ffentlichen.

Top Instagram Hashtags im Zusammenhang mit #memes:

#memes #meme #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memestagram #btsmemes # memes😂 #memepage #memelord

15. #followforfollowback (160 Millionen Beiträge)

Möchten Sie eine schnelle Liste von Followern auf Instagram erstellen? #Followforfollowback teilt jedem, der diesen Hashtag durchsucht, mit, dass Sie Benutzern folgen, die sich dafür entscheiden, Ihnen zu folgen. Dieser Hashtag ist immer im Trend.

Top Instagram Hashtags im Zusammenhang mit #followforfollowback:

#followforfollowback #follow # f4f #followme #followforfollow # follow4follow #teamfollowback #followbackteam #followall #followalways #followback

16. #tweegram (95 Millionen Beiträge)

Es gibt viele plattformübergreifende Freigaben auf Social Media-Websites. In #tweegram finden Sie Bilder von Twitter, Pinterest und anderen. #Tweegram ist am besten für Zitate, Screenshots von Tweets und Memes bekannt.

Top Instagram Hashtags im Zusammenhang mit #tweegram:

#tweetgram #tweet #twitter #twitterposts #twitterweek #twittermarketing #twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy

17. #instagramhub (65 Millionen Beiträge)

Dieser Hashtag ist nicht spezifisch für eine Art von Post – #instagramhub ist ein Ort, an dem aktive Instagram-Benutzer ihre Präsenz auf der Plattform demonstrieren und ein größeres Publikum erreichen können. Durch die Aufnahme dieses beliebten Hashtags können Influencer auf Instagram mit so vielen Nutzern wie möglich in Verbindung treten.

Top Instagram Hashtags im Zusammenhang mit #instagramhub:

#instagramhub #igers #instagram #instadaily #instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment

18. #quarantäne (30 Millionen Beiträge)

#Quarantine ist der Inbegriff des COVID-19-Hashtags und hat keine definierten ästhetischen oder thematischen Aspekte. Stattdessen umfasst es alles, was wir während der Quarantäne sehen, erleben und tun oder nicht tun. Sie können Haustierfotos, Kochvideos, Meme und, was am schockierendsten ist, Aufnahmen von Menschen im Urlaub finden.

Es ist erwähnenswert, dass es keinen # COVID-Hashtag gibt, da Instagram die Verbreitung von Fehlinformationen verhindern möchte.

Top Instagram Hashtags im Zusammenhang mit #quarantine:

#quarantäne #quarantinelife #quarantineandchill

19. #BlackLivesMatter (26 Millionen Beiträge)

Die Black Lives Matter-Bewegung zog 2020 durch die USA und war seit der Ermordung von Trayvon Martin im Jahr 2012 an der Spitze der kulturellen Vorstellungskraft. Verwenden Sie diesen Hashtag, um der Bewegung einen Mehrwert zu verleihen oder Stimmen zu erheben, die sich von Ihren eigenen unterscheiden.

Top Instagram Hashtags im Zusammenhang mit #blacklivesmatter:

#blm #blackhistorymonth #blackownersbusiness #blackgirlmagic #blackouttuesday #blackexcellence

Lesen Sie hier die Haltung von HubSpot zu Black Lives Matter.

So verwenden Sie Hashtags auf Instagram for Business

  1. Halten Sie Ihre Hashtags organisiert.
  2. Finde deine magische Zahl heraus.
  3. Grenzen Sie Ihre Hashtags ein.
  4. Erforschen Sie, was andere Leute mit Hashtags versehen.
  5. Testen Sie verwandte Hashtags.
  6. Folgen Sie Ihrem eigenen Hashtag.
  7. Erstellen Sie einen Hashtag für Markenkampagnen.

1. Halten Sie Ihre Hashtags organisiert.

Um ein effizientes Hashtag-System zu erstellen, können Sie Excel oder ein Instagram-Analysetool verwenden. Wenn Sie ein Excel-Blatt auswählen, müssen Sie manuell nachverfolgen, welche Hashtags Sie wie oft verwenden und welche mit Ihren beliebtesten Posts korrelieren. Mit der Zeit werden Sie Beziehungen zwischen bestimmten Hashtags und Ihren beliebtesten Posts feststellen. Dies kann Ihnen bei der Entscheidung helfen, welche Hashtags für Ihre Marke am besten geeignet sind.

Wenn Sie ein fortgeschritteneres Social-Media-Team haben, sollten Sie ein Tool wie Iconosquare in Betracht ziehen, das automatisch Top-Hashtags speichert und Berichte darüber bereitstellt, welche Hashtags die meisten Menschen erreichen.

Für kleinere Unternehmen mit begrenztem Budget sagt Krystal Gillespie: “Ein Excel-Blatt ist der beste Einstieg. Sobald Sie fortgeschrittener sind, würde ich dringend empfehlen, ein Tool zum Verfolgen der Daten zu verwenden. Ein manuelles System kann überwältigend werden, wenn Sie es sind.” dreimal am Tag posten und ungefähr 20 Hashtags pro Post verwenden. “

2. Finde deine magische Zahl heraus.

Most top brands use seven or fewer hashtags per post, so it’s easy to assume that’s the magic number for everyone … right? Krystal explains that this isn’t always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s.

The point is, you can’t know how many hashtags work best for you until you test it. For HubSpot, it took the team several months to find a number that worked best, and during our trial period, we ranged from seven to 30. Give yourself the same flexibility for trial and error.

3. Narrow your hashtags.

There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller pool. HubSpot, for example, doesn’t typically use the hashtag #marketing because it’s too broad. If you search #marketing, you’ll find pictures of restaurants, inspirational quotes, before-and-after hair style pictures, and memes.

The randomness of #marketing leads me to the second reason specific hashtags are a good idea: as a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.

Krystal explains: “Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further — for instance, we’d use #SEOTips if our marketing post was mostly about SEO.”

Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I’m more likely to engage with it because it’s exactly what I wanted.

4. Research what other people are hashtagging.

An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they’re hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging — by definition, influencers are people with a large social media following, so they must be doing something right.

5. Test out related hashtags.

When you type a hashtag into Instagram’s search bar, Instagram shows you related hashtags in the scroll-down menu. Instagram also delivers related hashtags on the next page after you click on a hashtag. This is a simple way to create a longer list of hashtags to try out.

6. Follow your own hashtag.

Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. Krystal explains, “On Instagram I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. As long as your account isn’t private, people will be able to find you via the hashtag.”

Following your own hashtag is an effective way to engage with other people talking about your brand and develop better relationships with them.

7. Create a brand campaign hashtag.

This is the trickiest item on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtag. A campaign hashtag needs to be funny, clever, or at least memorable in order to work.

Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean about clever?). LuLuLemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag.

Now that we’ve covered the importance of using Instagram hashtags for your business, you might be wondering how to search for Instagram hashtags within the app, or how to use the search function to find related ideas. If you’re unsure of the technical process for hashtag searching, here’s how:

How to Search Hashtags on Instagram

To search hashtags on Instagram, tap the magnifying glass at the bottom of your screen, then tap the search bar at the top. Selecting the “Tags” option will enable you to search hashtags and related hashtags based on the popularity of each one.

1. Open Instagram and tap the search icon.

Instagram wants you to use hashtags, and has made it extremely easy to find the perfect ones for your post. To start, open the Instagram app on your mobile device and tap the magnifying glass at the bottom of your screen.

Instagram explore page

2. Tap the search bar at the top of your screen.

The search screen on your Instagram might first send you to a newsfeed-style page (the Explore page) with suggested content based on topics you’ve demonstrated an interest in on social media. To switch to a hashtag search, tap the search bar at the top of this page, as shown in the screenshot above.

3. Tap “Tags.”

Once you’ve tapped the search bar at the top of your screen, Instagram will give you four options with which to filter your search. Instagram refers to hashtags as simply “Tags,” as shown in the screenshot below. Tap this “Tags” option, then tap the search bar above it, and begin searching topics for which you want to find a trending hashtag.

You don’t have to include the pound sign (#) in your search — your results will be the same with or without it — but you will need to use this pound sign in the caption of your photo once you choose a hashtag.

Instagram search page on the

4. Browse hashtags based on post count and current content.

Voila! You should see multiple options for hashtags based on your search. Browse around at each related hashtag that Instagram suggests for you — you might find that a hashtag with slightly fewer posts includes photos or videos that are more in line with the content you’re posting.

After finding the best hashtags for your account, you’ll be sure to create a winning hashtag strategy.

Use Hashtags on Instagram to Gain More Followers

Using hashtags is a critical part of a strong Instagram marketing strategy. Following best practices, you can increase your follower count and boost the numbers of leads coming from Instagram. Happy hashtagging!

Editor’s note: This post was originally published in July 2019 and has been updated for comprehensiveness.

Instagram for Business

https://offers.hubspot.com/instagram-for-business-in-2018?hubs_post-cta=slide

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