One of the main concerns of organizers in the transition from in-person to virtual events is how to maximize income through sponsorship packages.
Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is a relatively unknown area. You need to creatively approach the process in order to bring exciting value propositions to sponsors.
To secure sponsorship commitments, your offerings should be tailored to create experiences that enable sponsors to achieve maximum brand awareness, qualified leads generation, sales, and relationship building.
You can achieve these goals by reevaluating the various aspects of your event. As a co-founder of a virtual event platform that works with businesses and B2B companies to create unforgettable virtual event experiences, I recommend taking the opportunity to create exciting sponsorship packages in the following areas. = “_ Blank”>
1. Event website and marketing templates
Increase sponsors brand awareness by listing them as proud partners on your event website and other marketing materials. For example, offer to put logos and other brand identities on your email marketing template and in social media posts.
As visitors and followers learn more about your event, they will also see the brands associated with it. This first contact prepares the participants for what they will experience during the event.
2. Banner advertising and popups on the event platform and the mobile app
Banner advertisements and pop-up messages can be placed on predefined areas of the event platform and the mobile event app. Common locations for such brand placements include the event home screen, the event schedule page, the survey results pages, the Q&A, and more. In the mobile events app, you can even insert push notifications that send messages to attendees’ cell phones.
3. Sponsored keynote session or thought leadership
If your desired sponsors are leaders in an area of innovation, you can offer sponsored sessions where they can talk about their new developments and solutions. These sessions serve the dual purpose of educating the audience and encouraging sponsors. You can offer this option exclusively – only for premium sponsors.
Alternatively, you can offer recorded sessions in which your sponsor is interviewed about general weaknesses and the innovations the sponsor brings to market.
You can also ask sponsors to create explainer videos so they can share how their product or service solves a common problem. Such content can be placed on the events page as an additional resource for attendees.
4. Sponsored Video Ads
Offer to place sponsored video ads between your main event sessions. They can be broadcast before a new session or immediately after the session ends. Providing pre-recorded content to attendees can also add video ads to your sponsors as additional value.
5. Virtual brand breakout rooms
If you are planning breakout sessions for your event, you can brand each breakout room by a different sponsor to make the attendees even better known. You can also allow sponsors to make unique offers to room attendees.
6. Virtual exhibition and meet-up stands with matchmaking algorithm
Create virtual exhibition stands where sponsors can meet with attendees who may be interested in exploring what the sponsors have to offer.
The sponsors can prepare a video presentation to share their products and services with the participants. Sponsors’ booth representatives should be available to speak to attendees to build relationships or close deals throughout the event.
To stay organized, sponsors can schedule virtual booth meetings before the virtual event or set up meetings during the event. In this way, participants and sponsors can flexibly arrange their schedule for live discussions after the event has started.
You can even schedule time on the event agenda for trade fair visits and meetings. Alternatively, exhibitors can host their virtual booths throughout the event.
Use a matchmaking algorithm to further improve the experience and connect potential leads with sponsors who are right for them by analyzing user profiles, interests, and behaviors.
7. Sponsored discussion forums with multiple channels
Conversation forums are channels that have been established to encourage community building among participants. The forums take place outside of the schedule and can encourage in-depth discussion on a topic or area of interest. Such forums often reveal participants’ weaknesses and encourage mutual learning and networking.
To implement conversation forums, create channels according to the topic or business portfolios of your event attendees. Offer each channel as a sponsorship package and grant a specific sponsor exclusive access to potential customers based on the channel conversations.
8. Sponsored gamification or activities
Create competitions around your event activities and give sponsors the opportunity to award winners. You can use the sponsor’s branding on the contest and results pages, and sponsors can promote and send branding swag to the winners.
9. Sponsored surveys
Offer to help sponsors get opinions from your attendees before, during, and after your event. When registering, add additional questions, take live polls, and include questions from sponsors in your post-event polls.
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Use a combination of the ideas in this article to create the most attractive sponsorship packages for events. Enter a combination of items, name the package and determine the price tag. Create tiered options for sponsors to choose from.
Eager sponsors are waiting for your next event in no time!
More resources on event sponsorship
Going Hyperlocal: How Sponsoring an Event Can Grow Your Business [Infographic]
How marketers measure the effectiveness of sponsorship and event initiatives
Measuring Sponsorship ROI: The Marketers Most Popular Metrics