Recently, Clubhouse – an invite-only audio social media app – went viral.
In just a few weeks, the clubhouse, where members can host and join audio chat rooms, has grown from 600,000 to 2 million active users, has received a $ 100 million rating, and is home to some of the world’s leading thought leaders.
With Clubhouse’s growing brand awareness, popularity, and chat interface, brands interested in building communities are becoming increasingly curious about how to use them in their marketing strategies
With Clubhouse still available by invitation only and not available to Android users, many marketers are only just signing up for the first time. And as with any new social media app, getting to know all of Clubhouse’s features and trying to catch up with its earliest users can be a bit overwhelming.
If you’ve just received your clubhouse invite or are ready to use the app, read this guide to learn how to set up your account, follow others, and join or host your first ever audio chats (also known as ) “Rooms”).
How do you use the clubhouse?
- Find an invitation and accept it.
- Pick topics of interest and follow users.
- Set up your profile.
- Scroll through the homepage.
- You can find more users, clubs, and rooms on the Browse page.
- Join clubs.
- Start a club.
- Enter a room.
- Please speak.
- Add friends to a room.
- Leave a room.
- See upcoming rooms.
- To invite friends.
1. Find an invitation and accept it.
At this point in time, Clubhouse is still by invitation only and only available to iPhone users. Fortunately, due to the growing audience, you may have a friend or colleague who is already with you and ready to give you one of their invitations.
If you are not sure if you know someone in the clubhouse, you can still register for an account in the app. Once you’ve set up a basic profile, provided your contact information, and selected some topics that you are interested in (as indicated in step 2), a screen will appear stating that you have joined the waiting list.
From there, contacts who are in the clubhouse will be notified that you’ve joined the waiting list, and they can invite you to put you in full user status. Here is some text I received from Clubhouse when my HubSpot colleague Amanda pushed me to the top of the waiting list.
Whenever you receive an invitation from someone, you need to register with the phone number your invitation was sent to. Otherwise the app may not register that you are the same contact.
When you register, you will be asked to add an email address. You also choose a photo, username and password. Alternatively, you can connect your Twitter so that the same username, photo and profile information flow into the app.
2. Select topics of interest and follow users.
After providing some basic information when you register, you can also choose from a long list of topics that interest you most to customize the content that the app suggests to you.
Clubhouse will then ask you to access your contacts and, based on your topic settings, propose both people you may know and influencers you may want to follow.
If you don’t want to choose topics or follow people just yet, that’s fine. You can do all of these things later.
3. Set up your profile.
If you haven’t linked your Clubhouse account to Twitter to automatically create a profile, you can set up your profile by adding or changing your photo and writing a description of your hobbies, interests, companies that you work for , or your industry are listed.
We’re not entirely sure whether your profile description optimizes your page for the app’s search function. However, it is helpful for potential followers to see when they decide whether to follow you or not.
Finally, you can complete your profile by linking Twitter and Instagram. Once you do so, you will see Twitter and Instagram icons associated with your profiles on those channels below your description.
Here’s a great profile example of Cassy Isabella, a celebrity influencer, entrepreneur, and travel expert on the platform:
4. Scroll through the homepage.
Once you’re all set up, start exploring. The first place to check out is the clubhouse homepage. While there isn’t an icon for it, it can be accessed by clicking the back button in the top left corner of any other page of the app.
5. Use the Explore page to find other users, clubs, and rooms.
Not interested in what your homepage shows you? Tap the magnifying glass icon to view the clubhouse Explore page.
From there, you can get suggestions from people to follow and click on specific topics to view ongoing rooms, people, or clubs associated with them.
You can also use the search function on this tab to find specific users or clubs, which will be explained in the next step.
6. Join clubs.
Clubs are groups of users who are interested in the same specific topics, similar to the Facebook or LinkedIn groups function. Once you’ve joined a club, you’ll be able to see notifications about rooms they host. You can also use clubs to find or connect with clubhouse users with similar interests.
To find clubs you can either search the browse tab or tap the search bar, select clubs and search for a topic like I did with Growth Marketing below:
You can join a club by tapping “Follow” on their profile page. After that, you will be notified when the administrators open a room.
No longer interested in a club you’ve joined? To exit, just go to the club page and tap the “Follow” button. This no longer follows you and the button changes back to “Follow”.
7. Start a club.
Once you’ve hosted three discussions or rooms in the clubhouse, you can apply for clubs. To do this, go to your profile and tap the gear in the top right corner to go to your settings.
On the settings page, click on the Clubhouse FAQ page or this link to the Clubhouse Knowledge Center for club rules and application instructions, as well as a link to the club application.
Once the clubhouse approves the club, an app notification will appear and you can edit the club profile and open rooms on behalf of the club.
One important thing is that the clubhouse team manually approves club applications. Due to the popularity of clubs, the company currently only allows one club per user. This means that you should be sure about the club you are applying for as it may be the only one you will manage in the future.
8. Let yourself fall into a room.
When you see a room or audio chat room you’d like to join (or “stop by”) all you have to do is tap it to start listening. When you enter a room, you are automatically muted as a listener. You will also see the room speakers and presenters at the top of the screen.
The unlabeled area of the room screen that highlights the speakers is called the “stage” by the moderators.
Below the “Stage” you will see participants followed by the speakers under the heading “Followed by speakers” and a list of general participants under “Others in the room”. All participants who are not on stage are muted and can only speak if they are brought on stage.
When you see a party popper emoji (or 🎉) means to someone that they are new to the clubhouse.
9. Request for a speech.
Do you want to speak Press the hand icon in the lower right to be added to a list of speaker requests.
When you raise your hand, the moderator will be notified of your request to speak and can either mute or ignore you.
If a presenter mutes you, which moves your name and icon to the speaking phase, ask your question or stick with the points you added. You should also avoid straining the microphone, allowing others time to speak, and following the room rules set by the moderators. That way, you will stay marked as a speaker for as long as possible.
As you walk into rooms and raise your hand, be aware that hundreds of other users may be asking to speak as well. If you are ignored, do not be offended as a moderator can only let so many people on stage before losing control of the conversation.
10. Add friends to a room.
Do you love a room that you are listening to and want your friends to hear the discussion too? Press the “+” button in the bottom navigation of a room to select and add followers.
11. Exit a room.
Due to the way the clubhouse is built, rooms with multiple moderators can be open for hours or days. So there’s no shame in leaving before it ends. All you have to do is tap on “Exit”.
Alternatively, if you want to browse the app a bit more without turning off the audio, you can tap “All Rooms” at the top of the screen to minimize your room and tap through other screens.
When you click into another discussion, you automatically leave the minimized room so you don’t hear two discussions at the same time.
12. See upcoming rooms.
Don’t have time to listen to a room right now, but want to explore the clubhouse later? Tap the calendar icon to see upcoming room proposals.
When you see a room you’re interested in, tap the notification icon to get a phone notification when the event starts.
You can also share it on social media or add a reminder to your calendar by tapping the planned room.
13. Invite friends.
When I opened my clubhouse account, I and many of my friends only received two invitations. Then, about two days later, I received three more. While it’s unclear whether everyone will start or keep receiving the same number of invites, you’ll likely get at least two.
If you have a phone contact who is excited to join Clubhouse, tap the icon that looks like an open invitation to find and invite your contact list.
Once you invite someone, they should receive a message with instructions on how to join, similar to the one I showed in Step 1 of this list.
It will also state on their profile that you nominated them to join the clubhouse, which could help their friends or followers find you later.
How to start a room in the clubhouse
- Start or plan a room.
- Introduce yourself and your moderators to the audience.
- Look for raises of hands – or prompts to speak.
- Bring the participants to the stage as speakers.
- Own the conversation.
- Check your participant list.
- Invite the audience to invite friends.
- Remove inactive moderators or speakers
- Exit or exit the room.
1. Start or plan a room.
Anyone in the clubhouse can open or plan one of the following rooms:
- Closed: Only open to people you invite into the room.
- Social: A space that is only open to your followers.
- To open: A room that is open to everyone in the clubhouse app.
Start a room automatically. You can either click the “Start Room” button at the bottom of multiple Clubhouse app pages.
You can also tap the icon next to the “Start Room” button to see which of your followers are online and start rooms directly with them.
If you want to schedule a room, go to the Upcoming for You tab and tap the calendar button in the top right to schedule a room in advance.
Im Folgenden werde ich einige Unterschiede zwischen Start- und Planungsräumen erläutern.
Einen Raum starten
Um einen Raum sofort zu starten, tippen Sie auf die Schaltfläche “Raum starten”, fügen ein Thema hinzu und wählen Ihre Datenschutzeinstellung aus. Sobald der Raum beginnt, können Sie die Datenschutzeinstellungen von “Geschlossen” auf “Sozial” oder “Vollständig geöffnet” erweitern. Sie können das Thema jedoch nicht ändern.
Beim Start des Raums werden Sie sofort als Moderator zugewiesen. Sie behalten diese Moderatorrechte auch dann, wenn Sie den Raum verlassen und später wiederkommen.
Wenn Sie auf das Kalendersymbol tippen, um einen Raum zu planen, wird eine Seite angezeigt, auf der Sie einen Veranstaltungsnamen, Co-Hosts oder Moderatoren, eine erste Gästeliste, ein Datum und eine vollständige Beschreibung festlegen können. Wenn Sie auf “Veröffentlichen” klicken, wird das Ereignis auf der Registerkarte “Bevorstehend” angezeigt.
Wenn es soweit ist, betreten Sie oder Ihre Moderatoren einfach den Raum, um ihn zu starten.
2. Stellen Sie sich und Ihre Moderatoren Ihrem Publikum vor.
Wenn Ihr Zimmer beginnt, wird Ihr Symbol oben auf dem Bildschirm angezeigt und Sie werden nicht stumm geschaltet. An diesem Punkt sollten Sie sich, Ihre Moderatoren (falls vorhanden) und andere Redner vorstellen.
At this time, you might also want to highlight what the room aims to discuss and any ground rules of the room. For example, if you’d only like people to raise their hands with questions, letting the audience know of that could be a ground-rule.
3. Look for hand raises — or requests to speak.
If your conversation is engaging, people in the audience might raise their hands to request to speak. When this happens, you’ll get a notification and the option to assign them to speaker mode.
4. Bring attendees to the stage as speakers.
Even if someone doesn’t raise their hand, you can still invite them to speak. To do this, just tap their icon. You’ll then see options to “Make a moderator,” “Make a speaker,” or “Move to audience,” which will unmute them if they’re already speaking.
If you make the person a speaker, they’ll just be able to speak until you move them back to the audience. However, if you make them a moderator, they gain co-hosting privileges and can also allow speakers and hand raises.
5. Own the conversation.
Because you can’t change a room topic once it starts, an off-topic conversation might cause guest churn when people tune in and hear a completely different discussion. So, if you start or moderate a conversation, it’s important to take ownership to ensure it stays on track.
To own the conversation, make sure you only make seasoned speakers or friends who are good at managing conversations. Additionally, while you should let others speak, don’t let speakers hog the mic.
If you do feel like the conversation is going off-course, politely refresh audiences by reminding them of the room topic and ground rules.
6. Check out your attendee list.
If your other moderators or speakers have the room under control, give your attendee list a quick skim to see who’s listening. When you do this, look for high-profile listeners or Clubhouse members with a large following.
If someone interesting is in the audience, invite them to the stage if you feel they could contribute to the conversation. If they accept your invitation to speak, introduce them to the room.
7. Ask listeners to add their friends.
While room moderators can add more people to the discussion, or change privacy from Closed to Open at any time, room moderators can also encourage listeners to invite a few friends that would also enjoy the conversation.
8. Remove inactive moderators or speakers.
Occasionally, some speakers or moderators will leave the room but the Clubhouse app won’t automatically refresh. When this happens, I’ve seen moderators move inactive speakers back down into the audience. This helps control the number of moderators and speakers as well as the conversation.
9. Leave or end the room.
If you don’t have any other moderators, you can simply leave a room to end it. However, if you leave a room with other moderators assigned, it will keep going until all the moderators leave — or one of them ends the room.
If you need to end a room with moderators, you will need to do this manually by tapping the three dots in the top right corner and selecting “End Room.”
If you want to leave a room you launched, but don’t want it to end for audiences, you can designate a moderator before you leave.
Because multiple moderators can keep a room going, it can last for hours or days. But, if you return to a room you started after leaving it, you will still regain your moderator privileges and your ability to speak and take over.
While it’s still a bit early to determine Clubhouse best practices, here are a few things you can do to learn more about the app and how to use it:
- Check out a few rooms related to your industry for discussion-topic inspiration.
- Take note of how moderators manage room conversations while still allowing audience members to speak.
- Join clubs and follow users with similar interests as you to build your Clubhouse network.
- Gain awareness and more followers by participating in rooms, raising your hand, or hosting your own chats.
Want to learn more about Clubhouse’s short history and how it became one of the newest viral social media apps? Check out this post.