With 2.6 billion people who actively use Facebook every day, Facebook has become an integral part of almost every inbound marketing strategy.
However, as more and more Facebook features change, so does the process of setting up a page.
Don’t waste another day aimlessly browsing Facebook and figuring out how to get your page published. We created this guide to avoid wasting time on a marketing asset that should work for you.
(If you’re looking for tips and resources on how to get started on your Facebook Page once it’s up and running, check out our comprehensive guide to Facebook Marketing.)
What is a Facebook Business Page?
Your Facebook business page is essentially the “property” of your company or organization on Facebook. It represents your main presence on Facebook – this is where you publish updates, share content from employees and customers, and link if you refer to your company elsewhere on Facebook.
Think of your Facebook Business Page as your “home” on Facebook. In addition, your Facebook Page is not a static website. Sure, there will be static elements like your info and cover photo, but to properly manage your page, it should be updated consistently with content.
But let’s not get any further. First, we’ll walk you through creating a Facebook business page. We’ll discuss what to post on it later.
How to create a Facebook business page
- Create a new page.
- Add memorable pictures.
- Choose a username and assign a CTA.
- Edit your page information.
- Understand your page settings.
Follow these steps to get your Facebook page up and running in no time.
1. Create a page.
First, go to Facebook. In the left menu, choose Pages> Create New Page. This should start the page builder in your Facebook interface.
Enter your page name and select up to three categories. Enter a short description – What your company does, what services you offer or what the purpose of the page is in less than 255 characters. This information should appear on the right side of the page builder.
When you’re done, click Create Page.
(Note: I recommend that you choose your name carefully. Although Facebook allows you to change your name and URL once, it is a difficult and tedious process.
2. Add pictures.
Clicking Create Page will not remove you from the page builder. Two more prompts appear in the left menu: Add a profile photo (170 x 170 pixels) and a cover photo (1640 x 856 pixels).
Add a logo or generally accepted image to your profile photo. If you have other social media accounts for your business, be sure to use the same profile photo from these to keep your online presence consistent.
For your cover photo, choose an image that represents the purpose or theme of your page
These images should appear on the right side of the page builder. When you’re done, click Save.
3. Choose a username and assign a CTA.
After the previous step, Facebook should move you to the Facebook Business Page dashboard, which is where you manage all other aspects of your page.
This interface can feel overwhelming. First choose a username for your site. A username helps people find your page when searching and allows them to easily tag your page when posting about your business. Your username also forms the URL of your Facebook business page.
For the example below, I’ve selected @cloverconsignment. So my Facebook page URL is https://fb.me/cloverconsignment.
Then click the + Add Action button to add a CTA to your page. This should be the action you want your visitors to take when they visit your Facebook business page.
Facebook offers 10+ different CTA options, from Shop Now to Learn More, to get in touch with us. Some let you enter your website to drive traffic.
4. Edit your page information.
After you’ve set a username and selected a CTA, click More> About in the main menu. This will take you to your page information, which is where visitors can learn more about your organization.
Click Edit Page Information in the top right to update this information.
Many fields need to be updated here. Here’s what to focus on:
- place: If you are a local business, please include your business address so visitors can find you.
- hours: Brick and mortar businesses should enter their opening hours as some buyers may refer to their page to see when they can visit.
- price Range: You don’t need to fill in this name, but it can be helpful to include the price range of your products and services in order to attract the right buyers.
- Additionally Contact the information: Enter your website, phone number, and email address so visitors outside of Facebook can contact you. This information also helps drive Facebook traffic to your website and products.
- More the information: The description you added in step 1 should be under “About”. You can add further information under “Additional information” and write a mission statement or vision under “Imprint”.
5. Understand your page settings.
At the bottom of the navigation on the left, click Settings. The menu on the left switches to more detailed categories, and the right side lists (seemingly) tons of options.
I recommend that you scan through these settings and familiarize yourself with any changes or updates on your side. In the meantime, however, I’m going to be extracting some core settings to know them.
- General> Other Highlight this page: Make sure this is checked so others can post and share your page.
- General> Similar Suggested Pages: Make sure this is checked so that Facebook recommends your page to new followers and fans.
- Messaging> Show greeting: Enable this option to have your Facebook page automatically greet your followers when they open Messenger.
- Templates and tabs: If you need to rearrange the menu on your page or the information offered to visitors, this is where you can do it.
- Notifications: This section allows you to customize when and how you want to receive page notifications. Set a frequency that fits your social media marketing plan.
- Side rolls: Whether you are the main manager of the page or not, there may be others in your organization who need access to your Facebook Page. Here you can invite other colleagues to make changes to your pages. Some common use cases are:
- A PR manager who has to answer sensitive questions.
- A support agent who can help you with technical questions.
- A designer tasked with uploading a new photo creative to the site.
What to post on your Facebook business page
Congratulations! Your Facebook business page is up and running (just like I promised). Now it’s time to work … and by work I mean consistently posting on your page.
As I said in the introduction, your Facebook page shouldn’t be a static site. To properly manage your page, it should be regularly updated with content.
Additionally, you should post a good amount of content before inviting users to join your growing community. Who wants to follow a blank page?
Use a variety of content when posting on your page – images, videos, GIFs, memes, customer shared content, or graphics.
What images would your audience like to see? What statistics would you like to read? Which links would you like to click on? Ask these questions to start a Facebook brainstorming session.
If you have a particularly impressive or exciting post you can pin it to the top of your feed. To do this, click the little gray arrow in the top right corner of the post and tap Pin to Top to move it up for seven days.
You can also use this feature for product announcements, business anniversaries, and other important events that are relevant to your brand.
When your page has enough content, strategically invite users to like it. I recommend inviting users in the following cadence:
- Invite colleagues to like your page and its content to create initial activities.
- Invite supporters to your network. Encourage them to get involved.
- Invite customers. With some activity on the site, they’re more interested.
Promote your page by sharing its content on your other social networks, including a link to your page on your website and your email signatures.
How to measure your Facebook business page
The work you put on your Facebook Page should get easier over time. How? By keeping track of what type of content your audience prefers and likes to edit.
Click to measure your business page activity and growth Insights in the left menu. From here, you can monitor how people are interacting with your page and content, so you can see what content you want to focus on in the future (and what content you can remove).
You should also measure your efforts to ensure you are making valuable marketing decisions on Facebook. Under Insights, you should see:
- overview: This tab shows a 7 day snapshot of your measurement data, e.g. B. Page likes, post-reach, and overall engagement.
- pendant: This tab is where you can find information about your followers and how that number has changed over time.
- Likes: This tab shows your total fan growth and losses. When you put in paid efforts, you can see the breakdown of paid versus organic growth.
- To reach: This tab shows the number of people your page reaches each day. If you encounter spikes on a given day, check what you posted that day to see if you can replicate that reach.
- Visits: This tab shows where your viewers are from on Facebook. You can see the difference on visits in Facebook Timelines, your Info tab, Reviews, and others.
Other tabs like Posts, Events, and Stories show you specific activity around these types of page content.
Over to you
Facebook is no longer a “nice to have”; This is a necessity for any business developing a strong inbound marketing strategy. Use this guide to build a successful Facebook business page that will appeal to your audience and drive traffic to your website.
Would you like to see how HubSpot uses Facebook? Like our Facebook page here.
Editor’s Note: This post was originally published October 2014 and has been updated for accuracy and completeness.