10. Create a playlist.
When creating content that is grouped around a relevant, related topic, create playlists to promote video viewing. The following image shows the playlists in the HubSpot YouTube account, where the videos are organized by topic.
Playlists play automatically by default, so users can view an entire playlist without taking any action.
Playlists and autoplay allow your users to view relevant content that they may not have found. This gives them a well-rounded experience and increases your video views.
11. Guide users to other videos in end screens.
Ending screens are the last 15 to 20 seconds of your video, sometimes called credits, to recommend additional content on your channel as cards. Below is an example from the HubSpot YouTube account.
Your end screens may contain cards for individual videos or entire playlists, a subscribe button, links to your related websites, or your company’s secondary channels (we’ll address this below). It’s important to note that end screens should recommend relevant content.
12. Enable embedding.
Almost anything can be embedded these days, including YouTube videos. If you’ve created a YouTube strategy, you’ve likely identified your target audience on the platform. They are likely to give you the most views. However, by enabling embedding, you can introduce yourself to additional viewers who may not be known to be relevant to your content.
Here is an example of a YouTube video embedded in a blog post.
You can embed your videos in your content, e.g. B. in blogs and email newsletters. However, this is also a valuable way to bring your content to a new audience.
Other people can embed your content in their own pages and share your expertise with their audiences. These views still count towards your overall view even if they are not on YouTube.
13. Promote videos on other platforms.
YouTube is probably not your only social media profile. You should use it to your advantage. Share new video announcements on your Instagram stories, share links and clips on Twitter and Facebook, and share them on your blog posts and emails.
You will make new target groups accessible to your target groups. As mentioned above, views on other platforms count towards your YouTube views.
14. Use current trends.
Leveraging YouTube trends is a valuable tool for getting more video views. This doesn’t necessarily mean that you should create content that exactly matches a current, trending meme on YouTube. However, you should be careful about the types of videos that are getting a lot of views.
For example, Mediakix published a list of the most popular types of videos in 2019. Below that are guides and Q&A videos.
For example, let’s say you’re a company hoping to capitalize on one of these trends. You can create a video that explains how to use your product or service, and a video with questions and answers to help you troubleshoot customer inquiries. You create content that users want to see and that adds value to generate more views.
15. Focus on creating relevant content.
Using trends is important to generate views. However, you shouldn’t give up on your topic type to get views.
A YouTube channel filled with unrelated content can generate views but is not considered a source of authority. Your content would be scattered, users could write it off, and algorithms would not know your niche. So the two tips come together to take advantage of current trends and create content that aligns with your existing strategy.
Relevant content also outweighs video quality. YouTube found that when deciding what to watch, content related to a user’s passions was 1.6 times more important than the quality of the video (like image and camera quality) and 3 times more important than the quality of well-known actors.
This means that the most valuable content you can create isn’t expensive and expensive – it will suit your audience’s needs. When you understand what they want, it is easier to earn views.
16. Collaborate with similar accounts.
One of the exciting things about YouTube is its community. There are people who create all types of content from game videos to practice classes. You will likely find people who create content like yours, and working with them is a valuable tool to generate more views.
Collaboration typically creates two separate videos, one for your channel and one for the employees’ channel. When they are published, you get in touch with them and your target audience.
If you’ve worked with a themed channel, new viewers are likely already interested in your content and can even subscribe to your channel. It’s also a valuable way to create more content, and more content will always inspire more views.
17. Post at the right time.
The time is right to post on YouTube. The best times to post on YouTube are Thursday or Friday afternoons between 12:00 p.m. and 3:00 p.m. and Saturdays between 9:00 a.m. and 11:00 a.m.
You can certainly take advantage of these numbers and get views, but it’s also important to come up with a release schedule that matches your existing viewership.
You can get this information through YouTube’s native analytics tool or your preferred service. If you’re a HubSpot user, you can connect your YouTube account to Marketing Hub and generate custom reports.
Posting at the right time leads to views as your subscribers are more likely to be watching during a time when they are free than when they are at work.
18. Use a multi-channel approach.
If you are a large company, you can create multiple YouTube channels for different purposes. For example, HubSpot has five separate YouTube channels (see below) that are tailored to different audiences.
Multiple channels ensure content is accessible to different viewers and generate more views.
This isn’t just a HubSpot thing – according to Interbrands, the top 100 brands on YouTube have an average of 2.4 channels.
19. Optimize for mobile viewers.
Mobile devices account for more than 70% of YouTube watch time. So create content that these audiences can enjoy.
Optimizing for mobile viewers requires creating videos that adapt to different mobile device aspect ratios, video titles and thumbnails that will not be distorted on smaller devices, and videos on end screen cards are recommended.
20. Remember to be patient.
As marketers, we all want virality and instant success for the content we create. While you may be lucky at times, generating more YouTube views takes time and patience.
There isn’t a lot of specific advice on this tip, but understand that using the tips on this list, you will likely get more views to help grow your channel.
Next, we’ll go over how to keep growing your channel after you’ve hit your first 1000 views on YouTube.
This will give you 1000 views on YouTube and further expand your channel
While it would surely be nice, there isn’t an equation that can help you get your first 1000 views on YouTube. Some people succeed right away, while others struggle to get even 100 views after creating hundreds of videos. In fact, 88.4% of YouTube videos generate less than 1000 views.
This can be daunting, especially since you won’t be able to start monetizing your videos on YouTube until after more than 4,000 public hours. Many creators, including Zac Snyder, have tried to figure out the perfect formula.
Snyder highlighted his mathematical approach in an article in Medium that recommended making 300 videos a year with 10 minutes each. However, this strategy may not work for all creators.
There are ways to generate more views sooner rather than later. For starters, you should use and refer to the tips above when creating your videos. There are also four additional tips to keep in mind to keep growing your YouTube channel after reaching 1000 views.
1. Increase your upload frequency.
If it took you a long time to get 1000 views, risking your viewership by doing something else can make you nervous. However, it is easier to generate more views with more videos than to generate more views from one or two stand-alone videos.
Pay attention to your channel analysis, understand when you are generating the most views, and increase the upload frequency to match your engagement metrics.
Once you have a timeline in place, identify time frames when you will rethink your strategy. For example, you might want to upload three times a week until you hit 10,000 views. Then analyze your measurement data and switch to uploading twice a week.
2. Keep introductions and opening credits short and to the point.
The attention span is short, so unnecessary content in your videos can cost you viewers. Once you’ve got 1000 views and generated a target audience, you don’t want to lose them anymore.
Use analytics to understand their behavior and adjust accordingly. If viewers seem to stop looking after a certain amount of time, shorten your introductions so that viewers can get to the core of the content faster and feel more inclined to end the video.
3. Optimize the Suggested Video view.
Suggested videos are displayed in the sidebar of a desktop YouTube screen, as shown in the red outline below.
The algorithm recommends videos based on tags. So choose industry-relevant tags that your competitors also use. If they match, there is a significant chance they will appear in suggested videos for the same tags.
YouTube also does not differentiate according to the number of subscribers. Even if you don’t have as many subscribers as your competitors, you can post a suggestion based on their videos.
4. Contact subscribers on the Community tab.
The Community tab was created for YouTube creators who want to interact with their audience outside of their video comments. You can create polls, view pictures, and generate hype for upcoming videos.
Publish snippets to keep subscribers excited about the future. You will likely be able to look out for your video and see it when it goes live.
If you want to learn more in-depth strategies for growing your channel, check out this resource from the HubSpot Academy YouTube course. You’ll learn how to build your brand, develop an audience, and get insights from YouTube influencers on creating a successful channel.
Create content that inspires subscribers and drives views
You create YouTube videos because you know you can add value to your audience.
Remember, it can be frustrating if the results aren’t immediately significant. However, if you optimize your videos and channel for SEO, create consistent, relevant content, and engage with your audience, you will not only get 1000 views, but you will have a channel that just keeps growing.