How To Use Facebook For Business: 25 Facebook Marketing Tips And Tricks

Although some of the younger populations may reject Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.85 billion people logging in daily (up 16% year over year), it’s still the most popular social network. Not to mention that Facebook owns 60% of all social logins.

If you want your company’s content to reach consumers, a presence on Facebook goes without saying. To get the most out of your Facebook Page – to attract and retain visitors, drive them to your website, and convert them into leads (and ultimately customers) – you need to optimize your Facebook presence.

We know that learning all the nuances of different social networks can be a difficult and time consuming task, especially given the frequency with which features are added, removed, and changed.

So that you are always one step ahead, we have put together a practical cheat sheet that companies can use to get the most out of Facebook marketing. The list is divided into three main categories based on your goals for using Facebook:

  1. Tips for your Facebook business page
  2. Tips for newsfeed visibility
  3. Tips for advertising on Facebook

How to use Facebook for business

  1. Engage with your audience.
  2. Listen to your audience.
  3. Develop a strategy for contests and freebies.
  4. Promote your events.
  5. Use Facebook Ads.

Even as new social media platforms emerge, Facebook is still the most popular social network. Because of this, it is important that your business is on Facebook and connecting with your audience. With over a billion people on Facebook every day, your audience is likely on the site every day.

How can you use this tool to connect with your audience? Let’s dive in below.

How to Use Facebook for Marketing

1. Engage with your audience.

Social media is best known for its ability to help you connect with your audience. On Facebook, you can have direct conversations with your target audience through comments, reactions and even messages. By engaging with your audience, you increase brand awareness and help tell your brand story.

2. Listen to your audience.

When you’re on social media, it’s important that you don’t just use the tool to talk to your audience without listening when they respond. To really use Facebook for marketing, you should use social media listening tools and keep track of what people are saying. You can track mentions of your business and follow hashtags so you always know what’s trending with your customers and what’s going on.

3. Develop a competitive and giveaway strategy.

A great way to use Facebook for your marketing purposes is to run contests and freebies. Now, before you dive in, make sure you come up with a strategy. What kind of things are you going to give away? How will your audience participate? It’s important to reconsider this and make sure your decision aligns with what your audience wants.

4. Promote your events.

Of course, if you are running events online it is important to market this. Facebook is a great place to do this because you can create an event and invite your followers. This is a great way to get the word out about your events.

5. Use Facebook Ads.

Facebook may be the most popular with businesses because of its advanced advertising tool. If you’re running ads online, Facebook is one of the best places to do it.

Now that you know how to use Facebook for business, we’d like to share some tips and tricks that will help you succeed.

25 Tips and Tricks for Marketing on Facebook

Learn Facebook Marketing at the HubSpot Academy

Tips for your Facebook business page

1. Create a business page, not a personal profile.

The first is the first: you need to create a company page – not a personal profile – to represent your brand. Pages are similar to personal profiles, but contain unique tools for businesses, brands, and organizations. Your fans may like your page to see updates from you in their news feeds, which they cannot do for personal profiles.

Not only does this maximize Facebook’s business potential for you, but it is also against Facebook’s Terms of Service to use a personal account to represent something other than that person like a company. If you’ve already created a profile for your company, you’ll want to convert it into a company page. Here’s how to do it with ease.

Setting up a page is easy. Just visit this page and follow the step-by-step instructions to set it up.

2. Obtain the vanity url of your page.

Once you’ve created your company page, you’ll be given a randomly assigned number and URL, e.g. B. facebook.com/pages/yourbusiness/123456789. To make your page shareable and easier to find, consider creating a recognizable vanity URL (e.g. http://www.facebook.com/hubspot).

Visit this page to create a vanity URL and follow the instructions.

3. Add a great cover photo.

Facebook’s page design allows you to display an 820 x 312 pixel cover photo at the top of your business page. You’ll want to tweak this cover photo to grab the attention of new visitors, encourage them to discover and learn more, and provide an effective mobile experience – while also making sure you’re following Facebook’s page guidelines.

Learn all about do’s and don’ts for your Facebook cover photo in this blog post.

J Crew Facebook cover photo.

Here are some more great examples of magazine cover photos that you can use to get your creative juices flowing.

4. Add a recognizable profile picture.

Choose a profile picture that is easy for visitors to see – like your company logo or a headshot of yourself if you’re a solo preneur or a consultant. Being recognizable is important in order to be found and liked, especially on Facebook Search. Your profile picture is shown at the top of your Facebook Page and is also the thumbnail that appears next to all of your Facebook Page updates. So choose wisely.

When choosing a photo, keep in mind that on Facebook, the dimensions of your profile picture must be 170 x 170 pixels.

Macr Facebook profile picture.

5. Tweak your Info section – especially the preview.

Your About section is one of the first places people will look when they get to your page. A preview of this can be found on the left side of your page under your profile picture. You can also navigate to the full section by clicking the About tab at the top of your page.

Make sure to tweak the preview area on the left side of your page with a short but descriptive copy to give visitors an idea of ​​what your page and your business is about before they decide to go with you to like. This copy is obtained from the “Brief Description” that you provide on your full Info tab.

Here is an example of a video marketing software company, Wistia:

Wistia Facebook about preview.

And another one from a restaurant called Tahaza Hummus Kitchen:

Tahaza Hummus Kitchen via preview on Facebook.

To edit your own Info tab, click it, hover over the section you want to edit, and click the pencil icon.

6. Earn the “Very Responsive to Messages” badge.

If you are quick to respond to most of the users who send you messages on Facebook, you can earn the badge that Facebook calls “Very Responsive to Messages”. If you’ve had a 90% response rate and 15 minute response time in the past seven days, you’ll get the “Very responsive to messages” badge under the cover of your page.

If you respond to messages but haven’t quite earned the badge, Facebook is still showing you how quickly you’re responding to visitors. Here is an example from Zappos’ site:

Zappo's response rate on Facebook.

If you don’t respond to messages very quickly, you won’t see anything. While it’s not the end of the world if you don’t answer, this badge lets users know that your company is listening and cares about their needs.

By the way, there is a lot you can do with Facebook’s “Messenger” tool for business. We encourage you to explore Facebook as a communication and support tool and make the most of it.

7. Add milestones.

The Milestones feature allows you to highlight some of your company’s greatest achievements, such as: B. Prize wins, product releases, major events or other awards. Current milestones are posted on your timeline, and users can find them later on the About tab.

To add milestones, click the Timeline section of your page, then click the Offer, Event + option in the Page Update Composer at the top of your page.

9. Select a call-to-action button.

Facebook’s option to put a simple call-to-action button at the top of your Facebook page is another handy feature. Here’s how to add a CTA button to your company’s Facebook page.

You can choose from seven pre-made button options (“Sign Up”, “Shop Now”, “Contact Us”, “Book Now”, “Use the App”, “Watch Video” and “Play Game”) and link to any website that features the Goals of your company. It can point to your home page, landing page, contact form, video, or any other location.

Dollar Shave Club Facebook CTA

10. Create custom page tabs.

By default, your page tabs are set to Timeline, Info, Photos, Likes, and more. However, Facebook lets you create and use custom tabs – basically like landing pages on your Facebook page or calls-to-action where you can offer anything from case studies to marketing offers to other promotions you run.

They’re at the top of your page and allow you to give visitors a specific path to do what you want them to do on your page. For example, if you hire a lot of people, you can create a custom Jobs tab that links to your job website, just like Zendesk does on their page:

Zendesk Facebook Jobs tab.

You can create custom tabs by logging in, visiting your page, clicking the More tab, and selecting Manage Tabs from the drop-down menu.

Tips for newsfeed visibility

11. Prioritize quality over quantity.

Here are two questions we hear a lot: How often should I post on Facebook? Will posting more help me reach more people?

In short, the answer is no. Ultimately, it depends on the quality of your posts how visible your posts are in users’ newsfeeds. These algorithms are designed to filter out the irrelevant and poor quality posts so that the highest quality material comes through and is displayed to users.

So don’t overwhelm your customers with content on Facebook and choose what to publish. Spend more time making better Facebook posts and less time making lots of Facebook posts. Remember: It is a marketer’s job to post content on social networks that is interesting, fun, helpful, and / or relevant to the audience. This means picking relevant topics, making a nice copy, and posting compelling pictures and videos.

12. Post at the best times for your audience.

Another frequently asked question: When is the best time to post on Facebook? Unfortunately, there is no perfect answer – different companies may find different days and times are best for them. The timing often depends on what your audience is using Facebook for, what region (s) you’re targeting, what content your post is about (e.g. funny or serious), and your goals (e.g. clicks versus shares), etc. .

That being said, there is data at optimal times to post on Facebook:

  • The best time to post on Facebook is Wednesday at 11 a.m. and 1 p.m. to 2 p.m. Other optimal times are Tuesday through Thursday, 8 a.m. to 3 p.m.
  • Worst times to post on Facebook before 7am or after 5pm on Sundays or every day.

Think of this data as a general guide and use it to find the optimal booking times for your business.

13. Publish your best blog content.

For businesses, social media continues to be driven by content. It is a marketer’s job to post content on social networks that is interesting, entertaining, helpful, and / or relevant to our audience. Fill your page timeline with content by choosing your best and most helpful blog posts.

If you don’t have enough resources but you maintain a business blog, you can try connecting your blog with links to new blog content that you post. Many blogging platforms (such as HubSpot) automatically offer this function in the software. All you have to do is activate it and sync it with your site. However, you don’t want to put too much emphasis on automation. It’s okay to auto-post some content, but make sure a real human is posting and engaging with your fans as well.

14. Make sure the meta descriptions of your blog posts are complete.

Did you notice that when you post a link on Facebook, it shows a brief description and a picture?

The description is obtained from the meta description of the page, which refers to the HTML attribute that explains the content of a particular web page. It’s the brief description you see on a search engine results page for a “preview” of what the page is about, and it’s also the copy that Facebook automatically includes in the description of a post.

Without a meta description, Facebook may pull in the first text it can find, which doesn’t make for a very good user experience. In addition, meta descriptions offer your chance to sell your visitors what you have to offer: informative, valuable content.

Your meta description should be convincing enough to persuade users to click, and it should be 155 characters or less. Read this blog post to learn more about writing effective meta descriptions.

15. Remove links from your post copy.

Keep your copy short and sweet by removing the awfully long URL you’re sharing from the text in your post.

Your post property is valuable and you want to make sure that any characters you use are only used to grab a reader’s attention. Also, any user can click the generated thumbnail or title for that URL to navigate to the blog post, webpage, or URL you link to. So you don’t have to include them in the copy of your post as well.

16. Publish your most compelling visual content.

Facebook’s timeline page design puts more emphasis on visual content such as images and videos. After all, Facebook posts with pictures see 2.3 times more engagement than posts without pictures. One study found that Facebook posts with photos showed the greatest engagement over any other type of post, accounting for a whopping 87% of all interactions.

Because of this, posting compelling visual content is one of the most important things you can do to improve your Facebook strategy. Use this to your advantage by posting your best visual content on your Facebook Page or doing more effort to make the content you have already created more visual. (Click here to download 50 social media image templates for free.)

A successful social strategy often includes photos, videos, and screenshots of infographics or other graphics. Not only are they fun to watch, but it’s also important that your visual content is compelling and relevant to your audience.

Another reason to post a lot of visual content? It helps to auto-populate the Photos and Videos tabs which are automatically added to every Facebook page. You want these to be filled with visual content when people click on it.

Cisco Facebook Photos tab.

17. Make sure your pictures are properly formatted.

Don’t just post pictures to post pictures. To give your users the best experience possible, you need to optimize your images for Facebook so that they are the correct sizes and dimensions. (Click here to download pre-made cover art templates for Facebook and other social networks for free.)

Below are some of the most common Facebook image sizes. You can find more detailed instructions here.

  • Cover picture: 820 px wide and 312 px high
  • Profile picture: 170 px wide and 170 px high
  • Split image: 1200 px wide and 630 px high
  • Shared link thumbnail image: 1200 px wide and 627 px high

18. Post videos, especially live videos.

The folks on Facebook know that people love to watch videos on Facebook. The number of people viewing video content is increasing rapidly. In fact, there are more than 4 billion video views on Facebook every day.

Facebook continues to optimize how the algorithm measures people’s interest in video content on Facebook. The most important aspect, however, is to make your videos as engaging as possible – especially in the first few seconds.

Why? Because although all videos on Facebook are automatically played in people’s news feeds, they are muted until the viewer manually turns on the volume. The more engaging your video, the more you can get people to stick with you. If you get people to spend more time watching your video, your video will rank higher in the news feed as Facebook signs that users are engaging with a video spend time watching the video, the audio switch on, switch to full screen mode or enable high definition.

In their continued effort to promote video content in the news feed, Facebook launched Facebook Live, a live video streaming service that allows anyone to stream live video from their mobile device directly to their Facebook news feed.

19. Use Facebook Insights.

Facebook Insights is Facebook’s internal analysis tool that you can use to measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics on page visits and engagement levels that can help you better understand what content is engaging your fans and what is not.

Access your Page Insights here or by clicking the admin panel on your page. We also published an informative blog post and video to walk you through analyzing Facebook Insights to improve your content strategy.

20. Schedule posts in advance.

Scrambling for Facebook content is not a new phenomenon. We have meetings. We’re too late. Things come up. This is why you should use a third-party Facebook application like HubSpot’s Social Media Publishing Tool to schedule your Facebook posts (and other social media posts) in advance.

First, download our free social media content calendar template to plan your posts in advance. You can fill it out on the same day and time each week to prepare for the following week’s social media content. Then use that third party Facebook application to actually schedule your posts.

However, just as we advised against too much Facebook automation with automatic blog posting, this also applies to planning. Don’t fall into the trap of turning your site into a robot, and make sure you actively engage with your fans as well.

21. Add Facebook social media buttons to your blog and website.

By adding Facebook social media buttons, visitors to your website can be encouraged to connect and interact with you on Facebook, as well as to spread your content and expand their reach.

Mit der Facebook-Schaltfläche “Folgen” können Sie Ihre Facebook-Reichweite erweitern, indem Sie es Ihren Website-Besuchern auf einfache Weise ermöglichen, die Facebook-Seite Ihres Unternehmens mit nur einem Klick zu mögen. Es zeigt die Anzahl der Likes Ihrer Seite sowie die Gesichter von Personen an, denen Ihre Seite bereits gefällt, und verwendet soziale Beweise, um ihre Effektivität zu steigern.

Mit der Facebook Like Box können Sie die Facebook-Seite Ihres Unternehmens auf Ihrer Website und in Ihrem Blog bewerben, andere Benutzer hervorheben, denen Ihre Seite bereits gefallen hat, die Anzahl Ihrer Follower anzeigen und die neuesten Beiträge auf Ihrer Seite veröffentlichen. Mit nur einem Klick können Personen Ihre Unternehmensseite mögen – ohne Ihre Website zu verlassen.

Mit dem Facebook-Like-Button können Benutzer Ihre Inhalte ganz einfach mögen. Wenn ein Benutzer einen Inhalt mag, wird er möglicherweise in den Newsfeeds Ihrer Freunde angezeigt, da der Algorithmus ihn als Signal verwendet, das Ihre Freunde für relevant halten.

(Hinweis: Mit dieser Schaltfläche können sie Links keine personalisierten Nachrichten hinzufügen, bevor sie sie freigeben. Um Benutzern das Hinzufügen einer personalisierten Nachricht zu ermöglichen, verwenden Sie die unten erläuterte Facebook-Freigabeschaltfläche.)

Besuchen Sie diese Seite und folgen Sie den Anweisungen, um Ihren Facebook Like Button anzupassen.

Facebook-Freigabeschaltflächen verhalten sich ähnlich wie die Schaltfläche “Gefällt mir”, indem sie Ihre Inhalte auf ihrer Timeline und in den Newsfeeds von Freunden freigeben, mit der Ausnahme, dass Benutzer beim Teilen auch einen Kommentar oder eine Nachricht zum Link hinzufügen können.

Besuchen Sie diese Seite und folgen Sie den Anweisungen, um einen Facebook-Freigabeknopf zu generieren.

22. Abonnieren Sie den offiziellen Facebook-Blog für zukünftige Ankündigungen von Facebook.

Verschaffen Sie sich einen Wettbewerbsvorteil, indem Sie sich über die neuesten Ankündigungen von Facebook wie neue Funktionen und Tools auf dem Laufenden halten, indem Sie den offiziellen Facebook-Blog abonnieren.

Tipps für die Werbung auf Facebook

23. Wählen Sie das richtige Werbemittel.

Facebook bietet Nutzern den Anzeigenmanager. Der Anzeigenmanager von Facebook funktioniert für die meisten Unternehmen hervorragend. Finden Sie anhand Ihrer Unternehmensgröße und der Anzahl der Anzeigen, die Sie gleichzeitig schalten möchten, heraus, welche für Ihr Unternehmen am besten geeignet sind.

24. Verwenden Sie Audience Insights, um mehr über Ihr Publikum zu erfahren.

Die besten Facebook-Anzeigen sind hochwertige, relevante Anzeigen, die sich nahtlos in die Facebook-Umgebung des Nutzers einfügen. Erfahren Sie mehr über Ihre Kunden und Interessenten mithilfe von Audience Insights, die Sie im Facebook Ad Manager in der linken Navigation finden.

Mit diesem Tool können Sie Ihre Anzeigen effektiver ausrichten und mehr über Ihre Zielgruppe erfahren – auch wenn Sie keine Werbung für sie schalten. Wie? Die Daten können Ihnen dabei helfen, stärkere Käuferpersönlichkeiten aufzubauen, überzeugendere Inhalte zu erstellen und einige Juwelen für Ihre Wettbewerbsforschung aufzudecken.

25. Testen Sie mehrere Versionen einer einzelnen Anzeige.

Wenn Sie eine einzelne Kampagne durchführen, haben Sie nicht viel zu tun, um Ihre Zielgruppe zu finden, Ihre Anzeigen zu optimieren und festzustellen, ob Facebook-Werbung für Ihr Unternehmen funktioniert. Sie müssen in der Lage und bereit sein, mehrere Kampagnen auszuführen, um verschiedene Teile einer einzelnen Kampagne zu testen und damit zu experimentieren.

Testen Sie zuerst Ihr Targeting mit einer einfachen Werbung und einem einfachen Image. Um ein breiteres Publikum zu erreichen und zu testen, müssen Sie einen angemessenen Betrag in Ihre Kampagne investieren. Die Leute bei BuzzSumo schlagen vor, dass die Zahl bei Tausenden liegt. Der Grund hierfür? Facebook-Anzeigen belohnen Sie für das Testen weiterer Anzeigen und Ziele. Während sich die Kosten pro Klick bei Werbung auf Google oder LinkedIn nicht wesentlich ändern, kosten Facebook-Anzeigen viel weniger, wenn Sie sie sorgfältig testen.

Anschließend können Sie die kreative Seite der Anzeige testen, einschließlich Bilder, Überschriften und Textkörper. Testen Sie 20 bis 25 Variationen Ihrer bewährten Ziele.

Facebook ist immer noch ein großartiges Tool für Ihr Unternehmen und es ist wichtig herauszufinden, wie es für Ihr Unternehmen funktionieren kann.

Would you like to learn more? In diesem Blogbeitrag erfahren Sie mehr über das Erstellen, Optimieren und Analysieren Ihrer Facebook-Anzeigen.

Leads mit Facebook generieren

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