The most acceptable mobile ad format is rewarded video (i.e., users receive a reward in return for the time they spent viewing it). This is evident from recent research by AdColony.
The report is based on data from a survey conducted in Q1 21 of more than 300 mobile app users around the world.
Respondents rate and interstitial display ads as the least acceptable mobile ad format.
A recent infographic (below) explores these mobile advertising insights and also examines audience attitudes towards different types of mobile apps.
Take a look at the infographic: