While none of us really like to admit it, let’s face it: first impressions are important. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your branded pages on social media will impress new visitors who know little or nothing about you. It’s no secret that people judge a book by its cover. And if that’s the case, then don’t you want to make sure that the first impression of your branding page attracts visitors’ attention and that they tend to stick with you and learn more about you?
Take, for example, Twitter’s branded pages. The background of the page literally gives businesses a blank canvas to decorate withOverlooking the marketing potential of this valuable Twitter property would be a disadvantage for marketers. Smart marketers use this area to visually and creatively grab visitors’ attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their BIOS allows. Are you?
If you could find some inspiration, here are some great examples of how real brands paint their Twitter landscapes. To start designing your own Twitter background, check out our handy guide (with a video tutorial) on creating a custom Twitter background.
1) Etica wines
Etica Wines’ Twitter page is a perfect blend of interesting design, branding and links so visitors can learn more about the company, a wine guide and resource, and connect with them on Facebook or via email.
The Twitter background design for Spotify, a music discovery and sharing application for all genres, demonstrates Spotify’s value proposition in both its imagery and its minimalist copy.
IdeaPaint’s Twitter background cleverly shows the branded product – paint turning walls into whiteboards – in action. A picture is worth a thousand words!
The Twitter background design for Dropbox, a file and folder sharing service, features a cute and clever cartoon that embodies their brand / product. Your first impression Dropbox is such a personable brand!
Adrants, a whimsical marketing and promotional publication, uses the Twitter background to mimic that of its website, easily and consistently expanding brand awareness.
6) The sales lion
Similarly, The Sales Lion’s Twitter background perpetuates the branding elements of its website’s imprint and provides visitors with a brief snippet of information about what The Sales Lion is and what it offers.
Snapple is using its Twitter background as a call to action to promote its latest Twitter campaign, which is encouraging Twitter users to tweet about the brand using either the hashtag #lemonade or #tea (depending on the Twitter preference Users for which part of the popular Half & Half Flavor is their favorite) for the chance to win ‘Snapply’ prizes. *
Salesforce uses its Twitter background real estate to highlight the cloud branding and show the faces behind the brand’s tweets. (Note: ^ followed by a person’s initials can be used by brands to indicate who is writing individual tweets when Twitter is shared by multiple contributors.) *
While patterned backgrounds are usually a bit distracting / annoying / headache inducing, on its Twitter background, Target strikes a balance between pattern and white space, while also giving Twitter users a chance to connect with the brand on other social networks.
There’s nothing wrong with a simple, clean design, and the Zendesk background definitely shows that, along with an unobtrusive call to action, follows the brand – and what you get when you do.
Livestrong’s strong Twitter background is also inspiring and allows visitors to connect with the foundation in a variety of ways to target the different personalities of the brand.
12) MLT Creative
MLT Creative, a B2B marketing agency, uses their site to showcase their mission to “make ideas work” and highlight their agency’s creativity. Clean, professional and fascinating!
Zipcar’s background creatively shows its happy users and puts customers at the forefront of its Twitter marketing strategy. The page also includes a call-to-action to learn more and to log into Zipcar’s website.
14) IMPACT branding
The Twitter page of the inbound marketing agency IMPACT Branding proves that a professional and attractive appearance does not have to come with complicated design work. With its sleek design, the site highlights IMPACT’s added value and shows where Twitter users can find more information.
Like Snapple, McDonald’s uses its Twitter background to reflect its current marketing promotion, Dollar Menu University, an interactive game that it also advertises with its banner image and pinned tweet at the top of its page. *
While we haven’t found many examples of companies using their Twitter backgrounds to call-to-action for specific promotions, offers, or events, we are currently using HubSpot’s own Twitter background to promote our upcoming Inbound 2012 marketing conference. Don’t be afraid to use your Twitter background to make your campaigns stand out and get Twitter users to take action. Remember: you can update your background as often as you want!
(* Note: Using features like page banners / pinned tweets that appear on sites like Snapple, Salesforce, McDonald’s, and HubSpot is only available to companies with expanded branded pages that are currently only available to select brands.)
What other creative business uses of Twitter background have you come across? Feel free to share them in the comments below!