Almost two-thirds of marketers said their company had seen digital marketing scams in the past year, such as bots clicking on ads or filling out lead generation forms. This is evident from recent research by White Ops and Renegade.
The report is based on data from a survey conducted in the fall of 2020 of 129 leading digital marketing companies with responsibility for performance marketing.
63% of respondents said they had experienced a digital marketing scam in the past 12 months.
The most common types of fraud experienced are media purchase fraud (36% of digital marketers say they have experienced it), lead generation fraud (23%), and retargeting fraud (20%).
22% of digital marketers say a quarter or more of the contacts in their first party database are fake / fraudulent.
43% of digital marketers who notice suspicious behavior on their website say they cannot estimate how much of their website traffic is coming from bots.
About research: The report is based on data from a survey conducted in Fall 2020 of 129 digital marketing executives with performance marketing responsibilities.