We all know the infamous rivalry between Dunkin ‘Donuts and Starbucks. Ultimately, both of them sell coffee – but they each have grown strong, unique brands and thus have drawn vastly different audiences.
One can often overhear heated arguments about the subject when people vehemently claim that one coffee chain is better than the other.
But let’s say you knew nothing about the rivalry and had never heard of Starbucks or Dunkin ‘Donuts before.
Instead, you will come across these two very different statements about the company profile:
Image courtesy Dunkin ‘Donuts
Image courtesy Starbucks
From the first few paragraphs alone, I am willing to bet that you will be convinced to take a closer look at one brand over the other. It’s not just the language itself that gives you an idea of their business – it’s the design, font, and color.
Ultimately, your company profile is important. It can get a new visitor to take a closer look at your product or service and encourage potential customers to choose your company over competitors.
In this article we will discuss:
What is a company profile?
A company profile is an introduction to your company and is intended to inform an audience about your products or services. However, a company profile shouldn’t just tell your audience what you’re selling, but also tell viewers why you’re selling it. A company profile often includes a compelling story about how the company was founded, as well as the company’s vision and values.
Here are some of the most creative company profile examples, to ensure you can create a company profile that will attract and engage the right audience. When you’ve looked through these impressive examples, check out our template to start designing your own.
Examples of company profiles
Starbucks’ company profile has it all – the company’s mission, backstory, products, store atmosphere, and even the folklore surrounding the name. Best of all, they somehow manage to sound both real and great. I don’t know of many other coffee shops who could claim: “Our mission: to inspire and promote the human spirit”. Starbucks’ corporate profile is a fantastic example of a common household product business – coffee – that sets itself apart from the competition through its mission and values.
If your company has an interesting and long history, you can create a visual timeline like Nordstrom did in their company profile. The profile reads like a creative story from the first line: “In 1887, 16-year-old John W. Nordstrom left Sweden for the United States. He arrived in New York with $ 5 in his pocket and couldn’t speak a word of English.” With a good balance between image and text, the timeline evokes the stability and growth of Nordstrom.
3. Diehl Group Architects
Take a look at the Diehl Group Architects company profile to ensure both cleanliness and ease of use. The webpage uses clickable boxes to separate topics so that users can choose which topic they want to learn more about. Additionally, the overall design – including the background of the page on which a floor plan is displayed – reflects the company’s purpose.
Almost nine in ten people say they want to see more brand videos. Hence, you should use a compelling video to convey your company’s story, as Bloomberg does on their company profile.
Additionally, Bloomberg’s profile shows that the company knows its target audience – it provides some quick stats and then links to other areas of the website, e.g. B. Career and Technology. While another company might offer a creative, elongated story, Bloomberg’s typical demographic is likely more analytical.
You can get a feel for Nike’s two main goals almost immediately – fitness and people. When you first open the company profile, you will be greeted with videos of people of different ages, genders, and nationalities playing sports.
In addition, their first introduction is “Bring inspiration and innovation to every athlete * in the world”. At the bottom of the star it says, “If you have a body, you are an athlete.” As you scroll, you’ll see information about their internal diversity and inclusion initiative, its impact on the global community, and their sustainable business program, with very little mention of their products.
Nike’s company profile shows a bigger, grander vision that forces audiences to believe in their brand even before they buy a product.
6. Seattle Cider
The Seattle Cider Company profile is fun and engaging with compelling graphics that demonstrate the company’s cider process. The page flows seamlessly and contains vital information about the product before showing the company’s mission and values. This profile is a good example of a company that understands its users’ concerns (in this case, high quality ingredients) and addresses those issues while still showing personality and flair.
Delta’s site is thematically well organized and displays the company’s values, including efforts to connect with the community and promote sustainability. They put short meta descriptions under each category. The design allows users to click through if they want to learn more. Overall, the Delta Company Profile is simple and straightforward, but includes all of the information necessary to demonstrate why Delta is unique.
What is a company description?
While a company profile highlights many different aspects of your company, a company description is that part of the profile that quickly and precisely describes what your company is or does. Instead of a company description, companies can also contain a mission statement or a summary of what the company does and what motivates it.
Against this background, the description serves to adapt to the potential customer, while the latter evaluates which providers are suitable for him. By relying on a strong brand voice and providing the details that make your company unique or superior to the prospect’s alternatives, customers will believe in your brand and want to do business with you.
Examples of company descriptions
Here are some examples of business descriptions that will improve the business profile of your organization.
The HubSpot company profile page provides a brief description of the company’s mission and its responsibilities. In just a few words, HubSpot explains that the company’s goal is to help businesses grow through its specialized inbound software.
2. Landed, Inc.
Landed, Inc.’s About Us page begins with their vision, “If we want stronger schools and safer communities, we must support those who make it possible.” From there, they talk about their story before starting with their mission statement and company description. The latter is briefly summarized in bullet points in a separate section so that interested parties can easily find and understand:
3. H&H wealth
On the “Why Us” page of her website, the founder of H&H Wealth shows what sets her apart from other certified financial planners and explains why her clients benefit from her unique perspective. She also makes a promise to her clients that sets the expectations and tone for the service provided. As a result, the tone appears more like a partner than a salesperson.
In this description, Tesla explains when it was founded, what its corporate mission is, and what types of products it specializes in. There is also additional information about the company’s history and how it has continued to grow with the same values.
5. Yokel Local
Yokel Local provides a lot of upfront information to its clients, knowing that partnering with an agency (and choosing an agency beyond that) is an important decision when it comes to scaling a business. Because of this, they split it into two pages.
First there is an info page that contains the mission, vision and story:
Second, there is a “why us” page that explains the results and processes a customer should expect:
6. The cru
The Cru is a service that connects members with like-minded women to fuel personal and professional growth. They use an “Our Story” page as a company profile where the founder describes in detail how the organization was set up and how she has her own “cru” which is a testament to the value of the service. The “letter from the founder” style also feels very personal and welcoming.
How to write a company profile
- Focus on a general overview of your company.
- At the beginning of your company profile, include important information such as your company name, your company’s physical location, a website URL, contact information, and a set date.
- Consider adding a timeline or a summary of the company’s history, including information about expansion or growth.
- The aim is to express your company’s values or mission in your company profile and not just your products or services. A user won’t care what you’re selling until they believe in your brand.
- Add any awards or recognitions you’ve received and highlight what sets your company apart from your competitors.
- Depending on your target audience, you can add graphics, graphics, or videos.
- Add statistics to back up your claims.
Company profile templates
Download these templates for free
- Name of the company
- Establishment date
- Physical address per location
- Contact information
About us / Our history / Our beginning
Here you want to give a brief introduction to your company, including where, when and by whom the company was founded, the mission statement and / or the vision and purpose of the company. In this section, you don’t necessarily want to include products or services, but rather focus on their bigger meaning and how you stand out from the competition. Tell your story in a compelling way – HubSpot starts its About Us section with, for example, “More than ten years ago we had a vision – a deepening world.” HubSpot doesn’t mention its products until further down the page.
If you want to add more compactness to your company history, consider adding a company timeline like this:
Download this template
Our mission / values
Here you would like to say on a larger scale what your company stands for. What is your ultimate goal and what do you hope your product or service will bring to people? Check out these inspiring examples of company vision and mission statement for ideas. Here is an example:
Download this template
Include a picture or a short paragraph describing your team. You can focus on leadership or explain the corporate culture. Ultimately, this section is intended to help users understand how your employees can serve them in unique ways.
Download this template
Our products / services
Describe a general overview of what your product is and how you hope it will have a positive effect on the user’s life. You can create a link to a product page if necessary. So keep this section fairly general.
Start your company profile today
There are some elements that can contribute to a great company profile. By sticking to a template, you can create one quickly and effectively.
Editor’s note: This post was originally published in January 2019, but has been updated for completeness.