Facebook is the most popular social network in the world. The users are on the platform to connect with friends, watch videos and share snippets from their own lives.
The channel is also a great platform for businesses as many consumers say they use it to interact with the brands they like. In a recent HubSpot survey, 51% of respondents said they use Facebook primarily for product research.
With that in mind, it is important to understand how you can use the platform to meet your business needs. This post explains why businesses should post to Facebook and have a long list of Facebook post ideas that you can use to interact with your audience and generate engagement.
Why should companies post on Facebook?
The decision to post on Facebook should depend on your company’s individual marketing goals. However, below are some of the benefits. First, Facebook reported nearly 1.85 billion daily active users on the platform in the fourth quarter of 2020, which means segments of your target audience are likely already using the network.
When your audience finds that you are on the platform, you can work on building a community of like-minded consumers and deepening the connection with your brand. As you dig into them, you will learn more about their likes and interests, making it easier for you to create content that they enjoy and interact with.
Maintaining a Facebook profile is also a great way to show your audience that you are active and in business. Since most of the users use the platform to research products, stumbling across an inactive Facebook profile can result in them moving their business elsewhere.
After all, more than 200 million companies are already using the platform to achieve their business goals. So you should join them.
How often should you post on Facebook?
A recent HubSpot experiment found that businesses should post a total of two to five times a week on Facebook. While this is just an average, it’s okay to adjust your strategy based on your audience’s insights and what seems to be generating the greatest success on the platform. However, the experiment found that posting more than five times a week can significantly lower ROI.
All in all, you are spending time on the platform, learning from your audience, and using your page metrics to determine the best combination for your business.
Below are various Facebook post ideas for businesses that can help you generate engagement, drive traffic, and increase conversions.
41 Facebook post ideas for your business
1. Promote your website.
A great first post on Facebook is promoting your website. When you share a link on Facebook, customers get a full-size preview of what the link leads to. Once you’ve designed an eye-catching website, you can trick your users into following the link and visiting your website, in turn, will drive traffic and help you convert leads.
2. Tell a story.
A great way to connect with your audience on Facebook is by telling a story.
This story can relate to your brand, such as an experience that piqued your interest, or your brand’s mission and how you came to be what you are today.
You’re going to share a bit of backstory with your audience, give them something to relate to, and get them interested in what you have to offer.
3. Share behind the scenes content.
Customers love to do business with you, but it is also exciting for them to see you do business. By sharing behind-the-scenes content on Facebook, they can understand the day-to-day operations that create the product or service they like.
For example, if you’re a clothing company, you can share a video showing how your products are made, or a SaaS company can share a video from a developer explaining how the program was created.
4. Ask your followers questions.
A great way to connect with your Facebook audience is to ask them questions. When people answer, you get valuable insights into how they are thinking and feeling. You can also reply to comments letting them know that you are listening. Below is an example of a question-type Facebook post from HubSpot that says, “What’s the weirdest job title you’ve ever seen?”. Important bonus points if it was yours. “
5. Publish tutorials and guides.
Sharing guides and tutorials on your Facebook page is a great way to generate engagement with your audience, especially if the content is relevant to your business offerings. They will recognize and appreciate that you are ready to help them make your product successful, and they will return to your page in the future to find similar information.
This type of post enables creativity as it doesn’t necessarily have to be text-based. You can create an informative video tutorial, infographic, or something that best suits your needs. Below is an example video tutorial post on Facebook.
6. Share industry-related news and content.
Your Facebook audience follows you on the platform because they care about what you have to say. Given that, it can be assumed that they are also interested in news that is relevant to your industry. So, consider posting this type of content on your Facebook page.
The following example is from Bon Appetit, a food magazine that exchanged news on a haughty topic in the food world: natural and artificial flavors.
7. Share user-generated content.
A great way to build trust with your audience on Facebook is to share user generated content (UGC). This is content created by people who have used your products, services, or experiences with your company.
UGC is also a valuable form of social evidence, which essentially means your audience trusts your legitimacy because other consumers like what you have to offer. In fact, consumers are 14% more likely to trust recommendations from people like them (another consumer) than a brand employee.
This content can be anything from product reviews and testimonials to photos that customers have shared with your products. The following example is from Hydro Flask, a water bottle company that shared a picture of a fan with its product in action.
8. Post videos.
The average engagement rate on Facebook is 0.18%. The average engagement rate for video posting on Facebook is 0.26%. Take advantage of this and post videos on the platform.
The video below is an example from Spotify, a music streaming service, of a video they posted on the platform in which actors discuss a soundtrack from an upcoming movie.
9. Publish blog content.
Cross-posting content from your blog is a great way to drive traffic to your website and get your blog content to an audience that may not be familiar with it. In the following example, the Zoom virtual conference sharing platform has shared content from its blog with Facebook.
10. Use hashtags.
Like Twitter, Facebook uses hashtags to organize community conversations on specific topics in a stream. Use industry-specific hashtags in your posts to join conversations already happening on Facebook to increase visibility and target a new audience.
11. Post on trending topics.
As with using hashtags, posting trending topics gives you insight into the conversations that are already going on. Also, right now, people are more likely to be talking about a recent trend that can increase engagement for your page.
To take advantage of this tip, stay up to date on relevant industry trends and general internet trends, and post on topics that you think your audience will be interested in.
12. Share branded graphics.
One of the main goals of marketing is to increase awareness and awareness of your brand.
With that in mind, Facebook is a great platform to share branded graphics, to show your audience who you are and give them the clues they need to recognize your brand and help you stand out from the crowd.
13. Share product photos.
Consumers love visuals. So sharing on Facebook is a great way to generate engagement and excitement for your brand, especially if they are of high quality.
14. Post infographics.
90% of the information transmitted to the brain is visual. Therefore, infographics are a great marketing tool to keep customers informed and share relevant information.
Create high quality infographics and share them on your Facebook page. The following example is an infographic created by Ben & Jerry’s ice cream company that is directly related to their social justice mission.
15. Host competitions and giveaways.
Hosting contests and giveaways is a great way to generate engagement and engage with your audience on Facebook. The parameters of your competition can follow the same structure as any other competition that you post on social media. However, this post can help you create a Facebook-specific giveaway.
16. Announce offers and offers.
Your Facebook audience might look a little different than your email audience or your Twitter audience. It is therefore worth announcing offers and offers on all of your social platforms to ensure that everyone has the opportunity to experience them. Below is a Facebook announcement from Chipotle, a fast food restaurant.
17. Share content from other social accounts.
There is nothing wrong with recycling content. in fact, it is a valuable practice. Take screenshots of tweets, Instagram posts, and even blog posts and share them on Facebook. Since different platforms have different user bases, make sure that all of your segments can enjoy what you have to offer.
Here is another example from the HubSpot Facebook account for a LinkedIn cross post.
18. Post Facebook lead ads.
Facebook lead ads allow users to submit information on a lead form without leaving the platform. This is a great way to gather the information you need to further nurture your leads.
Also, since they are not encouraged to exit the page or navigate to another window, users are more likely to fill them in, especially since they can automatically fill in information that has already been shared on the user’s Facebook profile.
19. Post trending memes and make them relate to your business.
One of the great things about social media is how easy it is to go viral. Take advantage of trending memes, revise them to relate to your business and share them on your profile. Consumers appreciate this type of content because it shows a sense of humor and also shows them that you are actively monitoring online conversations.
The following example is from Starface, a beauty company that adapted a trending meme from the reality TV show Keeping Up With The Kardashians.
20. Post discounts and sales.
Similar to announcing deals and offers, cross-posting discounts and sales on Facebook is a great way to ensure that all segments of your target audience are aware of your business offers. This is how you can increase traffic to your website and increase sales.
21. Partner with influencers.
80% of marketers say influencer marketing is effective, and 49% of consumers today rely on influencer referrals in their purchase decisions.
Join other marketers and work with influencers to promote your business and share the content on Facebook for interested consumers to see. The following example is a Facebook post by Taco Bell where they worked with a famous influencer and created a humorous video ad.
22. Share your YouTube videos.
As mentioned earlier, cross-posting content from your other channels is a great way to increase traffic and generate engagement. So share links on Facebook from your YouTube videos.
23. Select Products.
Your customers may already know what you have to offer, but why don’t you remind them? Create a Facebook post to highlight your product offerings. The following example is from Humans Of New York’s Facebook page promoting a new book.
24. Announce new products.
Similarly, Facebook is a rewarding platform for product announcements. Below is an example from Dove, a personal care brand that is announcing a new line of products.
25. Share product reviews.
Product reviews are another form of user-generated content that can be published to generate social evidence and strengthen your authority over customers.
You can take screenshots of positive reviews on your product pages, email feedback, social media comments, or even invite customers to create reviews specifically for your Facebook page.
26. Share vacancies.
Facebook is great for marketing, but it can also help you attract new talent. Post job opportunities on your Facebook page and you may find that dedicated customers are interested in becoming employees too. Here is an example of a Facebook job posting from the Global Fund for Women.
27. Hold AMA (Ask Me Anything) sessions.
Ask Me Anything sessions are a great way to connect with your audience. You can make a post on your desired topic and let your audience know that you answer their questions in the comments and generate a conversation.
28. Post answers to FAQ.
A good tip for customer service is to practice being proactive in customer service, where you precede customer questions if you find they are asking frequently asked questions.
Consider creating Facebook posts that answer these questions so customers can visit your profile and find the answers they need before picking up the phone and calling a service representative. The following example is from a small farm in Gainesville, Florida.
29. Promote events.
As mentioned earlier, some people don’t check their email and don’t stay active on every social channel. Hence, sharing events on Facebook is another way to ensure that all segments of your audience get their attention. Below is an example of a Mount Holyoke College event announcement.
30. Live post events.
Live posting is not reserved for Twitter.
Consider doing this on Facebook for more opportunities to interact with followers who are at your events. You can answer their questions in real time, participate in conversations and inspire others to sign up for your next event. Here is an example from The Golden Globes Facebook account showing the 2021 Golden Globes event live.
31. Create surveys.
Facebook polls give you insight into your audience and their preferences. A unique aspect of Facebook polls is that the results can be viewed in real time, so your followers can visualize how others are reacting without having to filter for comments.
Polls are a native feature of Facebook, and you can learn how to create one here.
32. Share employee generated content.
Just as people might be interested in working for your company, your followers might also be interested in who works for your company. Employee-created content posts can showcase the company culture, projects, and the talents that help run your business. The following example is from the HubSpot Facebook account.
33. Post in industry-relevant groups or pages.
Most of the posts you make are on your own profile. However, it’s also worth posting them on Facebook groups that are relevant to your industry. You will be exposed to a new audience and, depending on the post, generate new leads.
34. Share a call-to-action (CTA).
By sharing a call to action on your Facebook profile, you can gather information about new leads and drive traffic to your website. An example of a CTA could be to encourage your followers to sign up for a newsletter or invite them to sign up for exclusive access to a new product before it becomes generally available.
35. Recycle content from popular posts.
One of the great things about social media is that it’s an ever-evolving landscape where people discover new things every day. Consider recycling content from your most popular posts so that newer followers and leads can learn from and enjoy that content too. Facebook has a native sharing option that allows you to re-share your old posts.
36. Create a series of topics.
Creating a series of topics is a great way to encourage engagement and interaction, as those who care about what you have to say keep coming back to check out new posts when they go live.
The content of your series of topics should be relevant to your company. However, an example could be sharing information about a new industry trend, one post explaining how it relates to your business, and another post explaining how it affects your audience.
37. Share content from other industry leaders.
Your audience trusts you because they think you offer them something of value.
For this reason, you should share content from other industry leaders or companies that you believe will benefit your audience and help them succeed. The following example is from the HubSpot Facebook account, which contains an industry-relevant offer.
38. Share your company’s values.
70% of consumers say that brand trust is more important today than ever before.
Try to build trust with your audience by sharing your brand values on Facebook and letting them know what interests you. The following example is from Google’s Facebook page, which supports nonprofits and social enterprises to empower women.
39. Host a Facebook Live.
Facebook Live is a native feature that allows you to broadcast real-time video to your page and news feed. While you can certainly emulate a Facebook live with Facebook posts, the live video offers you the unique opportunity to build trust with your audience with interactive two-way conversations. Your audience can ask questions in the comments, and you can verbally answer by their name and create an intimate relationship.
40. Promote other social channels.
While there is some overlap, most social media platforms have different audience demographics. Share links to your other accounts on your Facebook profile to drive engagement and get followers for all of your accounts.
41. Share content from your other Facebook profiles.
Some companies have multiple Facebook profiles that correspond to different business areas. If you are, share content from your other Facebook profiles with your main profile page to make your audience aware of the different types of content that you offer.
The following example is from Google’s main profile page, which is sharing content from the Google Small Business profile page.
All in all, the tips on this list can help you create a compelling Facebook business page that your audience will visit to learn more about your offerings and to build a relationship with your business.