24 Popular B2B Company Gifts Sent To Customers In 2020

Sweet treats, mugs and e-commerce gift cards were among the most popular gifts B2B companies sent to buyers and customers in 2020, according to Sendoso’s latest research.

The report is based on internal data from Sendoso, a platform that enables marketers, sellers, and customer experience specialists to send a wide variety of physical gifts and e-gifts. The researchers also interviewed 750 B2B decision makers.

Cookies and Yeti cups were the most popular direct and physical shipments to B2B buyers and customers on the Sendoso platform in 2020.

Six of the eight most popular gifts were e-gifts. The Amazon.com gift cards were ranked the most popular digital shipment on the Sendoso platform in 2020.

B2B decision makers say the biggest benefit of gift campaigns is to stand out from the noise of competitors.

Benefits of using gifts for customer loyalty

About research: The report is based on internal data from Sendoso, a platform that enables marketers, sellers, and customer experience specialists to send a variety of different physical gifts and e-gifts. The researchers also interviewed 750 B2B decision makers.

Leave a Reply

Your email address will not be published. Required fields are marked *