63 Facebook stats for 2021

Even if you don’t enjoy using Facebook personally, there is no denying that it is still the largest social media platform in the world.

With over 2.8 billion active users per month, anyone serious about promoting a company on social media needs to pay special attention to how they use Facebook.

To this end, we have compiled the latest Facebook stats for 2021 so that you can better understand the social network.

Whether you want to know where to invest your ad dollars, or want to know where to start the buyer’s journey on Facebook, or if Facebook is even worth using in 2021, you can find all of the Facebook stats who knows you need here.

Our Facebook statistics are divided into five categories:

1. Facebook ad statistics

2. Facebook user statistics

3. Facebook demographics

4. Facebook Marketing Statistics

5. Facebook video statistics

Facebook statistics [2021 Data]

  1. Facebook has 58,604 employees.
  2. Facebook revenue for the twelve months ended December 2021 was $ 85 billion.
  3. In 2020, Facebook had an annual growth rate of 57%.
  4. 56% of people visit Facebook for information.
  5. Facebook is the largest social media platform in terms of the number of monthly active users.

1. Facebook has 58,604 employees. (Source: Facebook, 2021)

2. Facebook revenue for the twelve months ended December 2021 was $ 85 billion. (Source: Facebook2021)

3. In 2020, Facebook had an annual growth rate of 57%. (Source: Facebook2021).

4. 56% of people visit Facebook for information. (Source: Facebook, 2019).

5. Facebook is the largest social media platform based on the number of monthly active users. (Source: Facebook, 2021)

Mark Zuckerberg grew Facebook from a startup in his Harvard dorm to one of the most valuable companies in the world.

These statistics show that Facebook continued to see higher sales and business growth. Facebook remains a giant among other social media platforms and doesn’t look like it’s going to die anytime soon.

As a marketer, knowing where Facebook is and where it is going will give you information on how to use Facebook for your brand and how to best serve your customers on the platform.

Facebook ad statistics

  1. In 2020, Facebook reported fourth-quarter ad revenue of $ 27.2 million, up 31% from 2019.
  2. The average price for an ad rose 5%, while ad impressions rose 25% in the fourth quarter of 2020.
  3. Mobile ads generated 94% of ad revenue in Q2 2019, up 3% from Q1 2019.
  4. Facebook’s ad revenue was $ 27.1 billion in the fourth quarter.
  5. The United States and Canada accounted for $ 13.7 billion of Facebook’s advertising revenue in the fourth quarter.
  6. In the third quarter of 2020, Facebook had over 10 million advertisers on its platform.
  7. Facebook video ads have a low CPC of $ 1.86.
  8. Facebook ads have the potential to reach over 2.1 billion people.
  9. Facebook ads have the potential to reach over 2.1 billion people.
  10. On average, Facebook ads generated $ 9.82 per user in the fourth quarter of 2020.
  11. Facebook ads offer the highest return on investment (ROI) of any paid advertising channel.

1. In 2020, Facebook reported fourth quarter ad revenue of $ 27.2 million, up 31% from 2019. (Source: Statista2021)

2. The average price for a Facebook ad increased 5% while ad impressions increased 25% in the fourth quarter of 2020. (Source: Facebook, 2020)

3. Mobile ads generated 94% of ad revenue in Q2 2019, a 3% increase over Q1 2019 (Source: Facebook 2019)

4. Facebook’s ad revenue for the fourth quarter was $ 27.1 billion. (Source: Facebook2021)

5. The US and Canada accounted for $ 13.7 billion of Facebook’s advertising revenue in the fourth quarter (Source: Facebook2021)

Earnings from Facebook User Geography Chart

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6. In the third quarter of 2020, Facebook had over 10 million advertisers on its platform. (Source: Statista, 2020)

7. Facebook video ads have a low CPC of $ 0.55. (Source: Social insider, 2020)

8. Facebook ads have the potential to reach over 2.18 billion people. (Source: Hootsuite, 2020)

9. The average cost per click on Facebook is $ 1.72. (Source: Wordstream, 2019)

10. On average, Facebook ads generated $ 9.82 per user in the fourth quarter of 2020. (Source: Facebook2021)

11. Facebook ads offer the highest return on investment (ROI) of any paid advertising channel. (Source: Hubspot, 2020)

Advertising remains the biggest money maker for Facebook. Because of this, Facebook continues to look for ways to help marketers improve their ad results in order to keep spending money on the platform.

How does your brand fit long-term ROI after knowing Facebook Ads by the numbers? Are you spending too much or too little?

Facebook user statistics

  1. 69% of Americans use Facebook.
  2. 42% of American teenagers use Facebook.
  3. 37% of US adults get their messages from Facebook.
  4. 73% of adults in the US visit Facebook every day.
  5. 98% of Facebook users access the app while on the move.
  6. 6. Facebook reported that 5% of their Monthly Active User (MAU) profiles were fake and removed them in May 2019. That’s 120 million accounts.
  7. In the fourth quarter of 2020, Facebook flagged and removed 1.3 billion registered user accounts before becoming active on the social network.
  8. Daily Active Users (DAUs) averaged 1.8 billion in the fourth quarter, up 11% year over year.
  9. Facebook has 2.41 billion monthly active users (MAUs), up 12% year over year.
  10. In 2020, 30% of Facebook viewers were under the age of 25.
  11. Facebook users aged 65 and over are 5%.
  12. 1.1 billion Facebook users speak English.
  13. 17.3% of active Facebook users access the social media platform from their desktop.

1.69% of Americans use Facebook. (Source: Statista, 2021)

2. 42% of American teenagers use Facebook. (Source: Pipersandler, 2020)

3. 37% of US adults get their messages from Facebook. (Source: Pew Research Center, 2019)

4. 73% of US users visit Facebook every day. (Source: Statista, 2020)

5. 98.3% of Facebook users access the app while on the move. (Source: Statista, 2021)

6. Facebook reported that 5% of their Monthly Active User (MAU) profiles were fake and removed them in May 2019. That’s 120 million accounts. (Source: HuffPost, 2019)

7. In the fourth quarter of 2020, Facebook flagged and removed 1.3 billion registered user accounts before becoming active on the social network. (Source: Facebook, 2021)

8. Daily Active Users (DAUs) averaged 1.8 billion for the fourth quarter, up 11% year over year. (Source: Facebook, 2021)

9. Facebook has 2.41 billion monthly active users (MAUs), up 12% from last year. (Source: Facebook, 2021)

10. In 2020, 30% of Facebook viewers were under 25 years of age. (Source: Statista, 2021)

11. Facebook users aged 65 and over are 5%. (Source: Statista, 2021)

12.1 billion Facebook users speak English (source: We are social, 2021)

Facebook users by language chart 2021

13. 17.3% of active Facebook users access the social media platform from their desktop (source: We are social2021)

Knowing how much of your target audience is on Facebook is important in order to position your marketing strategy. Do you have thousands or millions of your target audience using Facebook?

Knowing if your market is using Facebook can help you understand what kind of content to create.

Optimizing content for active users on desktop and mobile devices will also make your content more attractive to potential customers.

Facebook Demographics Statistics

  1. Women aged 25 to 34 make up 12.8% of the world’s active Facebook users.
  2. Men between the ages of 25 and 34 form the most important demographic group with 18.8%.
  3. India is the country with the most Facebook users with 320 million users.
  4. Facebook users are 56.8% male and 43.2% female.
  5. There are 1.2 billion users from Asia on Facebook.
  6. In Europe, over 419 million users use Facebook every month.
  7. Over 85% of daily active Facebook users (DAUs) come from countries outside of the US and Canada.
  8. 61.3% of Facebook users are under 35 years of age.
  9. Facebook usage is high among US adults who make more than $ 70,000 annually.
  10. 70% of US adults use the Facebook platform on a daily basis.
  11. More than 1.8 billion people use groups every month.

1. Women in the 25 to 34 age group make up 12.8% of the world’s active Facebook users. (Source: Statista, 2021)

2. Men between the ages of 25 and 34 form the most important demographic group with 18.8%. (Source: Statista, 2021)

3. India is the country with the most Facebook users with 320 million users. (Source: Statista, 2021) Countries with the largest Facebook target group

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4. Facebook users are 56.8% men and 43.2% women. (Source: Statista, 2021)

5. There are 1.2 billion users from Asia on Facebook. (Source: Statista, 2021)

6. 419 million users use Facebook every month in Europe. (Source: Statista, 2021)

7. Over 85% of Facebook Daily Active Users (DAUs) are from outside the United States and Canada. (Source: Fast company, 2021)

8. 61.3% of Facebook users are under 35 years of age. (Source: Statista, 2021)

Distribution of Facebook users worldwide

9. Facebook usage is high among US adults who earn more than $ 70,000 annually. ((Pew Research Institute2021)

10. 70% of US adults use the Facebook platform on a daily basis. (Source: Pew Research Institute2021)

11. More than 1.8 billion people use groups every month. (Source: Facebook, 2020)

Average monthly Facebook users are increasing. This means that more and more of your target groups are checking Facebook and your potential target group reach is growing from over 2.18 billion users.

Many users from different populations and ages will also see your content. So it’s a good idea to keep this in mind when planning your campaign strategy.

Facebook Marketing Statistics

  1. In 2018, 78% of U.S. consumers made purchases through Facebook experiences.
  2. In 2019, 15% of Facebook users used the social platform to search and buy products.
  3. 93% of companies are active on Facebook.
  4. Over 200 million companies use Facebook’s apps and free tools.
  5. On average, 35.7% of the posts on a Facebook page are images.
  6. Link posts get 73% less engagement than video posts.
  7. The mean engagement rate in all sectors on Facebook is 0.08%.
  8. Adult users in the US spend an average of 33 minutes a day on Facebook.
  9. Every month more than 3.3 billion people use the Facebook family (Facebook, WhatsApp, Instagram or Facebook Messenger).
  10. Facebook Stories has 500 million viewers every day.
  11. 4.6% of marketers use Facebook video ads.
  12. 35% of marketers report successful influencer campaigns on Facebook.

1. In 2018, 78% of US consumers made purchases from Facebook experiences. (Source: Kleiner Perkins, 2018)

2. In 2019, 15% of Facebook users used the social platform to search and buy products. (Source: eMarketer)

3. 93% of companies are active on Facebook. (Source: Buffer, 2019)

4. Over 200 million companies use Facebook’s apps and free tools (source: Facebook, 2021)

5. On average, 35.7% of the posts on a Facebook page are images. (Source: We are social2021)

Facebook page posts by post type

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6. Link posts get 73% less engagement than video posts. (Source: We are social2021)

7. The average engagement rate across all industries on Facebook is 0.08%. (Source: Rivaliq, 2021)

8. Adult users in the US spend an average of 33 minutes a day on Facebook. (Source: Marketing country, 2019)

9. More than 3.3 billion people use the Facebook family (Facebook, WhatsApp, Instagram, Messenger) every month. (Source: Facebook, 2021)

10. Facebook Stories has 500 million viewers every day. (Source: TechCrunch, 2019)

11. 4.6% of marketers use Facebook video ads. (Source: Buffer, 2019)

12. 35% of marketers report successful influencer campaigns on Facebook. (Source: Buffer, 2019)

These statistics give more insight into where your strategy should be headed to get more numbers on Facebook. For example, if you have a video of your company’s weekly Waffle Wednesday event, post it in place of the link on your blog post that you can save for Twitter cards.

Facebook video statistics

  1. In 2018, users aged 18 to 24 had a 75% lower attention span for video ads than users aged 65 and over.
  2. More than 1.2 billion users visit Facebook Watch per month.
  3. Users are 1.5 times more likely to see a video on their phones.
  4. Facebook pages with over 100,000 followers published 17.6% of all videos on the platform in 2020.
  5. Videos between 2 and 5 minutes generate more engagement with social media users.
  6. 62% of people said they were more interested in a product after seeing it on a Facebook video.
  7. Video advertising is just as important as photo advertising.
  8. Only 12% of brands use Facebook for live video.
  9. 81% of companies prefer video marketing on Facebook.
  10. Facebook is the second most popular video property after Google.
  11. Politics is the highest category of Facebook stories at 36%.

1. In 2018, users ages 18 to 24 had a 75% lower attention span for video ads than users 65 and over. (Source: Facebook, 2019)

2. More than 1.2 billion users visit Facebook Watch every month. (Source: Facebook, 2020)

3. Users are 1.5 times more likely to see a video on their phone. (Source: Facebook, 2017)

4. Facebook pages with over 100,000 followers published 17.6% of all videos on the platform in 2020. (Source: Social insider, 2020)

5. Videos between 2 and 5 minutes drive more engagement with social media users. (Source: Social insider, 2020)

6. 62% of people said they were more interested in a product after seeing it on a Facebook video. (Source: Facebook, 2018)

7. Video advertising is just as important as photo advertising. (Source: Social Baker, 2019)

8. Only 12% of brands use Facebook for live video. (Source: Social insider, 2020)

9. 81% of businesses prefer video marketing on Facebook. (Source: Buffer, 2019)

10. Facebook is the second most popular video property after Google. (Source: Statista, 2021)

11. Politics is the highest category of Facebook stories at 36%. (Source: Statista, 2021)
Graphic with the most watched video topics on Facebook.

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Facebook videos are very popular and appeal to younger users of the site immensely. When it comes to promoting products, videos have your back and your target audience.

Keeping up with Facebook is an essential factor in Planning strategy. Not only because Facebook owns other platforms like Instagram, but also to influence more than one channel of your planning.

The data also shows that posting videos is the way to go for huge Facebook Pages that want more engagement.

For more information on using Facebook in your social media planning, check out our ultimate guide Here.

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