Did you know that YouTube is the second largest global search engine and largest video platform of all time?
That’s true. Every day, millions of people around the world visit the website to learn more about a topic, to find YouTube content by searching a question on Google, or to stream a YouTube video that is on someone else’s website Brand is embedded.
Despite YouTube’s huge audience, developing a strategy for the broad platform can be an absolute mystery to marketers.
One of the biggest hurdles brands and new developers often face is learning solid views for any video. Despite the millions of people who use it regularly, getting a solid viewership can feel daunting, impossible, or like a waste of time.
According to many marketers who successfully manage videos, this content is definitely worth your effort in 2020. Recently, our report on the state of the art in marketing found that brands are prioritizing video over all other types of marketing content, including blogs.
And as we’ve seen from a number of companies and influencers who get millions of views on YouTube every month, it is certainly possible to succeed on the platform. In fact, YouTube even offers a number of tools that you can use to create the content your fans crave.
In this blog post, I’m going to highlight seven of the most valuable YouTube features that can help you get more video views. We’ll also look at YouTube’s browsing capabilities – and how you can rate them too.
Tools to help you improve YouTube views
YouTube Studio features
The YouTube Studio is an all-in-one place where video artists can monitor, improve, and tweak the entire channel. In the studio you will find a channel dashboard, analytics, insights, comment filters and other tools that can influence your strategy. Before we dive into some of the key YouTube Studio features you’ll want to use, here’s a quick demo of how the whole tool works:
1. Channel dashboard
YouTube Studio is a dashboard that tracks the performance of your videos and your channel. You will also be informed of trends, news and comments that are spread on the YouTube platform. You can use this dashboard to see which videos are doing well, which are not, or how your channel is performing. You can also use it to catch up on trends or news topics that can affect your content strategy.
To get to your studio, just go to your channel and click the blue YouTube Studio button.
Once you click that button, you will be taken straight to the channel dashboard. Here’s a look at what it looks like before actually posting videos:
2. Channel Analytics
The YouTube Studio Analytics tab provides data on the performance of your videos and the channel as a whole. If you look at this data, you will not get direct views. However, you can use them to make informed decisions about which types of videos will get more views.
For example, if you publish a well-made explainer that gets high views and high average view times, and then you publish a product advertisement that gets lower views, it may mean your fans would prefer to learn more about your brand rather than through the declarer format excessive advertising.
The Analytics tab displays a number of helpful data points including, but not limited to:
- Average viewing times for each video.
- Channel-specific views and subscribers.
- Drop-off points where many viewers have left the video.
- Show numbers for each video.
- Demographic information about your audience and their interests.
Here’s a quick look at what an Analytics tab looks like on YouTube:
Other ways to get more YouTube views
3. Search optimization tools
YouTube may not have created inherent video descriptions, channel about pages, and video or playlist titles for SEO, but these areas are still incredibly important to optimize for the video search engine and other sites like Google, Yahoo, and Bing. In addition to optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry.
By making your descriptions accurate and informative, you increase the chances that internet users will find you looking for content related to your channels.
In addition to optimizing your channel on the platform itself, there are a number of handy and inexpensive tools that you can use to find the keywords you want to target with your content, much like you would do SEO research on a blog post.
Check out this great post for a more in-depth guide on how to optimize your YouTube channel. You can also watch this video from our Senior SEO Strategist Braden Becker:
4. Selected automatic playback of videos or playlists
On your main channel on YouTube, you can post a video or playlist that welcomes new subscribers or intrigue viewers who may subscribe to your channel. At this point, you can even set a different video for new viewers and subscribers using YouTube. This means that you can create informative or introductory content to get new visitors to subscribe, while also providing more detailed content for your current followers who already know what your channel is about.
To update your featured content, simply click the Customize Channel button on your profile and you will be taken to a page where you can personalize your images and featured content.
In addition to being able to create a personalized experience for new and returning viewers, featured videos are also displayed in views as they are viewed. Once the featured video is selected, you can also set it to autoplay. This can also result in additional views if a visitor doesn’t pause the video too quickly.
5. “Share” online button
The next time you film or edit a YouTube video, encourage viewers to share it on their social channels. You. This is easily possible with the integrated sharing function of YouTube.
6. Cards (formerly video annotations)
For nearly a decade, YouTube has allowed users to post links to other videos or approved websites within a video. This feature, formerly known as “Annotations”, has been improved for the mobile experience and renamed “Maps” in 2017. The map maker for each video is in the YouTube Studio.
Here’s a quick rundown of how to set up these prompts:
With maps, not only can you bring your target audience back to your channel or other videos, but you can also drive traffic to your website or even add interactive features like surveys. This type of internal linking can also be helpful for SEO rankings.
7. Links in video descriptions
If you write a handful of blogs, you are likely linking them to pages or other blog posts on your website so that you will get multiple views from a handful of visitors. This is no different with YouTube descriptions that appear below your video.
By adding links to your channel or related videos and a brief description of each title, you can enhance the viewer’s experience by choosing content suggestions for them while optimizing your video and channel for search engines.
This is a common strategy from Lilly Singh, the host of A Little Late With Lilly and a popular YouTube creator. Here’s a quick look at the description in one of their latest videos:
Another surefire way to get more views is through YouTube’s search capabilities. Let’s get into that next.
YouTube search functions
When you go to the YouTube home page, you will immediately be presented with various videos related to your watch history, as well as powerful videos for similar types of audiences.
If you don’t have a specific video in mind, you can spend hours scrolling through the videos displayed on the home page, as well as your subscriptions, “Watch Later” and “Trending / Explore” options.
In other words, you can surf for hours.
These functions are all known as YouTube’s search functions. YouTube’s The search functions include::
- The homepage
- Watch later
- Trending / Explore
- Other browsing functions
To attract new audiences with your videos, you should evaluate YouTube’s search capabilities. By ranking in a search function, you can reach new target groups and increase the views and subscriptions of your channel. This ultimately increases your reach.
Let’s take a closer look at some of these search features and how you can rate them.
YouTube home screen
YouTube’s home screen uses a sophisticated algorithm to ensure that every YouTube user is presented with the most likely videos on their home screen.
The algorithm takes into account, among other things:
- The past viewing history of the usersThis helps YouTube in assessing which topics they care most about, which accounts they like the most, how long or short they prefer their videos, etc.
- The performance of videos on the home screen – This analyzes whether similar audiences click the video on the home screen, how long people watch the video, etc. to determine how long the video should stay on the home screen of similar viewers.
For this reason, the home screen is one of the most powerful ways to reach new, potentially high-converting audiences with your content.
In order to show up on the home screen, you need to make sure You optimize your YouTube videos for YouTube search.
Some YouTube SEO strategies include:
- Of course, include your keyword in the video title.
- Tag your video with popular keywords related to your topic.
- Categorize your video.
- Upload a custom thumbnail for the result link of your video.
- Including maps, transitions, text and other graphics to keep the viewer occupied throughout the video.
Nelson Chacon, HubSpot’s main content strategist for YouTube, suggests using related, highly specific tags (i.e., keywords) that increase the likelihood of getting a spot on a feed.
He says, “Basically, YouTube looks at what people have seen, liked, commented on, and saved in Watch Later to recommend videos that are likely to be good for the user, so if you watch a lot of Fortnite videos, you will likely get it several recommendations on the matter. “
Says Chacon, “Tagging your video with relevant tags is key to the long-term performance of the video.”
You should choose more long-tail keywords to get a better chance of ranking for certain topics. For example, “Small Business Blogging Tips” is easier to rank for than “Marketing”.
The subscription feed shows users new videos posted by accounts to which they have subscribed. The only way you can appear on someone else’s subscription feed is to get users to subscribe to your videos.
To do this, make sure you have placed a CTA in some places in your video. First of all, you want to add a CTA at the beginning and at the end of the video itself for easy access while user viewing, as shown below:
You’ll also want to include a “Subscribe Here” CTA in the description of the video and in the script of your video so your on-screen actor can remind viewers to sign up if they find the content useful.
To keep your subscribers in the long run, make sure you post videos regularly so viewers know when to expect new content from your brand.
Also, keep an eye on the performance of your YouTube video to determine which topics are best for your audience and repeat the process over time to create a stronger, more effective strategy that suits your subscribers’ preferences .
Watch Later (Recommended Videos)
As you can see in the example above, Watch Later (also known as Suggested Videos) has prime real estate on the side of a video.
These videos are designed to keep users busy on YouTube, so the content will often be similar to the topic they are viewing. For example, if you watch a video about cats, you will likely see more animal-related videos on the right side of the screen.
However, you will also see some videos that are unrelated to the subject in question. These videos are curated based on your previous viewing history as well as videos that are popular with similar viewers.
In the example above, my previous viewing history may have shown that I like inspirational content, which is why a video about “Denzel Washington’s Life Coaching …” will also appear when I watch a video about blogging tips.
Similar to the homepage, the only way to appear on a person’s Watch Next list is by using YouTube proven SEO best practices. You should make sure that you use targeted keywords to ensure your content is served to viewers looking for similar topics.
A video with a lot of views, subscriptions, comments, and likes also has a higher chance of being shown here. This is how you make sure that you engage with your audience and your customers Using Strategies to Build a YouTube Community is important to appear in the “Watch Later” section.
Trending / Explore
YouTube has an Explore page that browsers can use to find new videos based on specific topics they’re interested in, including Music, Gaming, and Sports. In this section you will find trending videos in different categories.
This is a tough, competitive area to rank on. However, ranking in a trending area of YouTube starts with increasing views and engagement with your videos. Also, consider ways to promote your videos across other channels, including blogs, email newsletters, or other social accounts.
You can also create a YouTube Contest and partner with other brands to get started quickly and reach new audiences with your content.
Other browsing functions
There are a few other sections that users can search for videos on YouTube. One is called “Browse Channels” and separates trend channels into different categories such as “Cooking & Health” and “Film & Entertainment”.
As mentioned earlier, it is important that you take the time to label and tag your videos appropriately so that YouTube serves the video to people looking for similar topics.
Proper search engine optimization is not the only strategy to appear in a browsing feature, however. The commitment is also great. If your viewers don’t comment or like your videos, and if all of your viewers are quickly bouncing off your content, YouTube won’t let those videos appear in a browsing area.
This is where quality content becomes the most important factor in ranking your videos.
Increase Your YouTube Views
While YouTube has a list of helpful features, you’ll still want to create a strategy and include content in order to get a solid following. Building a solid content strategy can involve the following steps:
- SEO or keyword research: This will help you determine which topics or keywords are highly searchable and can affect the point of view of a successful video.
- Content advertising: Once your video is live, there are steps you should take to ensure that it appears outside of search traffic. Encourage your viewers in the video or in a social media post to check out their networks and share with them.
- Persecution: When launching your videos, be sure to check out everything from the Analytics tab to the video comments to see what audiences like and dislike about your videos. This will help you determine what to keep doing and what content may be worth taking a break from.
For more information on how a YouTube strategy can benefit your brand awareness and conversion rates, check out our ultimate guide to YouTube marketing.