The ultimate guide to infographics

Did you know that people retain 65% of the information they see but only 10% of the information they hear?

Also, people follow instructions 323% better with a combination of text and illustration than instructions without illustrations.

Because of this, it is important as a marketer to display information in a combination of image and text in a way that is easy to use.

A great way to do this is with infographics.

If you’re looking to create and publish an infographic, you’ve come to the right place. I know you might be thinking, “I’m not a graphic designer” or “I’ve never made an infographic before.” But you are not alone.

And that doesn’t mean that it can’t be easy for you to learn.

In this post, we’ll walk you through everything you need to know about infographics, from the infographics to the types of infographics to how to promote an infographic once you’ve created it.

Table of Contents

What is an infographic?

An infographic is a visual graphic that explains a concept or data. It is a way of presenting information with text in a visual medium. The idea is to use pictures, diagrams, and minimal text to help understand an idea.

Infographics typically use beautiful graphics to quickly and clearly communicate what the graphic is about.

Users use infographics because they can give a quick overview of a topic, explain a complex process, and easily display data. Infographics are also great for comparing two opposing concepts or ideas.

As a marketer, you may have experienced a feeling of indecision when trying to create a marketing asset for a campaign but aren’t sure how best to get the information out there. Is your idea best suited for a blog post, YouTube video, or social media post? The good news is, for any medium or industry, you can use infographics in your marketing.

Examples of infographics

1. What is guerrilla marketing?

Below is a great example of an Invite Referrals infographic that focuses on describing guerrilla marketing. Instead of creating a blog post or video, the company decided to explain the concept of guerrilla marketing in detail in an infographic.

With an infographic, the information is easier to digest as it uses concise copies and graphics to get the point across.

Additionally, this infographic has a clear headline that communicates what it is about so readers can instantly see what they are getting by reading.

Guerrilla Marketing Infographic.

2. Small Business and Marketing from SEO.com

This is another great example of an infographic as it uses a combination of data and graphics to provide information about small business marketing.

The creator SEO.com has also broken the information into sections so readers can simply scan the graphic and quickly see what information they need.

One of the distinguishing features of this graphic is that it knows the person of the buyer. SEO.com, a website that helps marketers, created this infographic aimed directly at small business owners and marketers.

Small business marketing infographic.

3. Video marketing from Visual.ly

In this example, Visual.ly uses data and graphics to communicate why video marketing is important. In addition, the company uses bright colors to attract attention. When someone browses social media, the color and design can make them no longer see what the graphic is about. It draws the reader in.

An infographic is a great way to connect readers to the visual design and communicate an idea in a way that doesn’t take up too much of your audience’s time.

Here, too, the concise copy and the graphic help readers to get interesting information immediately. And this is exactly the information that marketers might want to learn about.

Video Marketing Infographic.

4. Modern Marketer, from Get App

This is a great example of an infographic as it uses precise copies and beautiful graphics to communicate information.

My favorite element of this infographic is how easy it is to visually understand and how you can see the hard and soft skills of a modern day marketer without having to delve into the subjects. This is a quick, easy-to-scan infographic that marketers look for when they work.

Infographic about the skills it takes to be a modern day marketer.

5. Content Marketing from Ditto Digital

Another good example of an infographic is Ditto Digital. This infographic focuses on providing tips to content marketers. What I like about this example is that the copy is easier to read than a blog post on the same topic.

The copy is clear and the visual elements of headers and sub-headings make it easy to read. Additionally, this is visually interesting and has multiple graphics to grab your attention.

Effective content marketing infographic.

Infographic dimensions

Now that you know what an infographic is and have seen some examples, you may be wondering how to get started with your own infographic.

Before you can start designing, it’s important to understand how big your infographic should be.

The answer is that it depends on where you are going to promote it. Here are the most common places to post an infographic with the recommended sizes:

  • Facebook: 1200 x 628 pixels
  • Pinterest: 600 x 900 pixels
  • Website / blog: 600 x 1800 pixels
  • Twitter: 1200 x 675 pixels
  • Instagram: 1080 x 1080 pixels
  • LinkedIn: 1104 x 736 pixels

Infographic ideas and topics

  1. Comparison infographics
  2. Marketing Infographics
  3. Process infographics
  4. Timeline infographics
  5. Statistical infographics

1. Comparison infographics

A comparison infographic is an infographic that compares two ideas. Infographics are a great way to compare and contrast because you can visually see things side by side.

Below is an example comparison infographic that compares bad posture with good posture. Not only can you tell the difference visually, but you can also read the copy that explains how posture can affect your health, emotions, communication, and appearance.

Comparison infographic about good posture versus bad posture.

Image source

2. Marketing Infographics

A marketing infographic is a graphic whose main purpose is to increase brand awareness and drive engagement.

With a marketing infographic, you can showcase business successes, deliver news, advertise a new product or service, improve a course with handouts, increase interest in social media, display data, present quotes, summarize key points in a blog post and much more. The possibilities are frankly endless.

Infographics can really be used for anything. When thinking about creating a marketing asset, consider whether an infographic will prove your point.

3. Process infographics

A process infographic simplifies and explains the steps of a process primarily visually.

Generally, an intuitive layout that the viewer can easily follow from start to finish is used to illustrate what is happening during each step or phase.

A well-designed process infographic will make the concept you want to share more accessible and save you and the audience time.

Below is an example of a process infographic that explains the mechanical recycling process.

Mechanical recycling process infographic.

Image source

4. Timeline infographics

A timeline infographic is a way to quickly communicate important information – from key dates in company history to upcoming project milestones or predicted market trends.

You would use this type of infographic if, for example, you were planning a product launch. Or maybe you want to communicate a schedule for your business success for your website.

Recommended Resource: 8 Free Business Timeline Templates

HubSpot timeline infographic templates.Download it for free now

5. Statistical infographics

A statistical infographic is a graphic whose main purpose is to display data and research results. For example, suppose your company has first-party data on your industry. What better way to communicate that than with an infographic?

Now that we know what types of infographics there are, here are some tips for creating one.

Infographic tips

  1. Find resources.
  2. Target your buyer personalities.
  3. Keep it focused and simple.
  4. Use graphics.

1. Find resources.

Before you start creating your own infographics, find resources that can help you. This is especially useful when you are not working with a graphic designer.

For example, you can use PowerPoint templates or Canva templates. In fact, there really is no shortage of design resources – charts, reports, and infographics. And depending on your budget and needs, there are a variety of options available, each with their advantages and disadvantages.

2. Target your buyer personalities.

As we went through the examples above, you may have noticed that I commented on infographics that correctly target their audience. A marketing asset won’t do what you want if it’s not created for the right buyer personality.

Don’t forget what the purpose of marketing is: delivering the right message to the right audience at the right time.

3. Keep it focused and simple.

Infographics are a great way to stay focused and use simple language to communicate a message.

The best news is short and very specific to the audience. That’s why your infographics should be as focused and simple as possible.

As a marketer, simplifying your messages whenever you can is important. Simple messages are easier to understand and to remember.

4. Use graphics.

Of course, you can’t have a great infographic without a graphic. In fact, the whole point of an infographic is to use both text and visuals to communicate a message.

The aim of the visualization should be to captivate the reader and make it easier to digest the information. And you don’t have to be a graphic designer to achieve this.

In fact, you can use pre-made templates to make your life easier. The following explains why templates are useful.

Infographic templates

Infographics are a powerful tool for grabbing your audience’s attention. Companies that publish infographics increase their traffic by an average of 12% more than companies that don’t.

Of course, the hard part is finding the time and resources to create these infographics. That’s why HubSpot has created fifteen fully customizable infographic templates that give you the inspiration and foundation you need to create your own infographics right in PowerPoint or Illustrator.

Use these infographic templates to showcase data for your next meeting, promote an offer on social media, or in your next blog post. Visual information is growing in popularity – and now you have the resources to easily create that visual content.

Recommended Resource: 15 Free Infographic Templates in PowerPoint (+5 Bonus Illustrator Templates)

HubSpot infographic template.

Download it for free now

How to share an infographic

  1. Optimize your infographic for search engines.
  2. Look for websites and blogs with similar infographics.
  3. Share infographics with the right bloggers and influencers.
  4. Submit your infographic to infographic directories.
  5. Advertise through all of your digital marketing channels.

1. Optimize your infographic for search engines.

Infographics don’t go viral by accident – even if you have the best infographic in the world.

By strategically promoting your infographic by identifying the right people and the right websites, you can quickly get your infographic out in front of thousands of people.

But before we do that, make sure you are optimizing your infographic for search engines. SEO won’t necessarily help your infographic go viral, but it is extremely beneficial as it will help improve your search engine rankings (which means more free traffic to your website).

Check out this infographic from Backlinko to help you optimize your infographic (s) for search engines:

Backlinko infographic.

Image source

2. Find websites and blogs with similar infographics.

For example, if I had just published an email marketing infographic, I would go to Google and type: “Email marketing infographic.” What to look for are websites and blogs that have posted similar infographics made by other people.

After you’ve made a decent list of websites that you think are ready to share your infographic, it’s time to get in touch by email. First, identify the authors of each website that has published similar infographics. You can usually find the author’s name in the article line:

Graphic for finding websites that publish infographics.

If you have an author list, use a tool like Viola Norbert or ContentMarketer.io to find email addresses that you can use to send personalized emails.

If you want to learn how the pros get in touch with email, check out this article by Brian Dean at Backlinko. Part of this case study highlights the pre-outreach and content roadshow strategies he used to generate buzz for his content.

For example, look at Emil’s two-step approach to email reach. Instead of doing what most people do and immediately asking for or sharing a backlink (1-step approach), he did the following:

An email requesting the publication of infographics.

And because he wasn’t intrusive, he gets such responses from people asking to send his content (2-step approach):

Screenshot of an email requesting the publication of infographics.

See the difference

Now, I’ll be the first to admit that email contact isn’t the most exciting part of infographic marketing – but it’s critical if you want to get more attention to your work.

Additionally, the long-term benefits of the relationships you build with influencers and bloggers will be invaluable in the future.

3. Share the infographic with the right bloggers and influencers.

The best tool for finding these influencers is BuzzSumo. Just enter a topic or copy a specific link to see content sorted by number of social media shares.

For example, if I were to create a gardening infographic, I would type “gardening infographic” into BuzzSumo. Next, I’ll go through the results one by one and hit “Show Shares” on any infographics that are similar to mine:

BuzzSumo screenshot.

This will give you a list of the people who shared this infographic. This is helpful because you can sort by number of followers to identify influencers with large numbers of followers who have shared similar infographics as you.

As in the last step, find the email address and contact them one by one. Aside from Viola Norbert and ContentMarketer.io, another clever way to find someone’s email address is to subscribe to their blog. The welcome email and all future emails should come from an address to which you can reply.

Alternatively, if you can’t find someone’s email address, you can always use Twitter to contact them publicly:

Screenshot of a tweet asking for infographic promotion.

Sam Hurley has hundreds of thousands of followers but still responded and shared content from Brian Downard:

Screenshot of a Twitter exchange asking for infographic promotion.

See how he used the same 2-step outreach approach as in the email example above? He asked if they wanted to see it and sent the link for it.

Not being intrusive is key to getting answers and sharing your content. You can also send a friendly thank you after an influencer shares your content to help strengthen the relationship:

Screenshot of a Twitter exchange.

4. Submit your infographic to infographic directories.

These directories are basically websites that curate infographics for others to see. And they are the perfect place to start discovering your infographic from people who might want to share it on their website.

The problem is that there are dozens of these directories out there. Instead of creating each one manually, I recommend using Fivver to pay someone to do it. You don’t have to have someone submit your content to 50+ directories – just stick with the people who just add it to the top 10-30 infographic directories.

Screenshot of Fivver freelancers submitting infographics.

5. Advertise through all of your digital marketing channels.

When you’ve added your infographic to the correct directories, share it across all of your marketing channels:

  • Share with your email lists
  • Schedule multiple social media posts
  • Paid Ads / Remarketing Ads
  • Include links to the infographic on relevant web pages
  • Share with industrial partners
  • Post to influencers / bloggers who have shared your content in the past
  • Share with any brand or person you’ve mentioned in your content

Infographics are a valuable resource that marketers can use to communicate with their audiences in an easy-to-understand way. The next time you create content, consider whether an infographic is a better way to get your message across.

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