One of the first things I do every day is checking my email. And I’m not the only one.
Did you know that around 80% of marketers reported an increase in email engagement in 2020?
And that the number of global e-mail users should increase to 4.48 billion users by 2024?
In addition, email marketing has the highest ROI for small businesses and is the second most powerful medium for building brand awareness.
Impressive. These statistics alone are a reminder that email marketing is not a thing of the past. It continues to grow and is an important way brands can get to know and connect with their customers.
As the saying goes, email marketing is about sending the right message to the right people at the right time.
But how do you do that
In this post, let’s review the top strategies you can use to get to know your researched email subscribers.
7 strategies to learn more about your email subscribers
- Use analytics.
- Take part in the social media listening.
- Send polls.
- Run A / B tests.
- Segment your lists.
- Research the buyer’s persona.
- Try new things.
1. Use analytics.
A great way to learn more about your current email subscribers is to dig into your analytics. Find out which emails work best. Is there a pattern? What topics are your audience most interested in?
Which emails are they most concerned with? What day / time are your open rates higher?
You can use analytics to find out all of this in order to engage and deliver the content your audience wants.
Litmus’s Cynthia Price says, “If email could talk, you could learn a lot about your subscribers. Oh, wait. You do. Open rates, click rates, and other standard email metrics give you signals. You’re interested It’s not you. You’re done. “
But how do you optimize other things like templates? Or are you applying what you have learned in your e-mail program to other channels?
Price explains, “With analytics that go beyond the open and click. Knowing which email clients your subscribers are using can help optimize the user experience for them. For example, what if the majority of your subscribers are mobile and the Using dark mode? You want to incorporate this into your design strategy and QA and testing process. Or, let’s say you know that an email has a high forward or high print rate. You may have potential viral content on your hands Don’t miss out on insights like these – see what your subscribers tell you. “
Ultimately, monitoring your metrics will help you figure out what your target audience is interested in.
2. Take part in social media listening.
Did you know that 37% of consumers get purchase inspiration from their social media channels?
Paying attention to what your audience is doing on social media can help you learn more about your consumers so you can understand the content they want to see.
Think, “What are they interacting with on social media? What kind of information are they looking for?”
With this information, you can learn what content your audience really likes.
3. Send surveys.
This may seem a little too easy, but honestly, the best way to learn about someone is to ask them questions.
Send polls in your email and learn more about your audience.
For the HubSpot service blog, the daily email newsletter has a question of the day. This helps us learn more about our audience on a regular basis.
4. Run A / B tests.
A / B testing is one of the most reliable ways to find out what type of email content your email subscribers are responding to well.
Companies that A / B test every email get email marketing returns 37% higher than brands that never include A / B testing.
A / B testing can help you determine what types of subject lines work best, what type of email copy, and more.
Price says, “You can A / B test content like 90% of marketers do. Or personalize it to increase engagement. Birthday emails are said to be 3.42 times the sales of a standard promotional email. Achieve mail. “
5. Segment your lists.
If you segment your email list when you get more information about your target audience, you’ll be able to send better, more personalized emails.
Emails with personalized subject lines are 26% more likely to be opened, and marketers have seen a 760% increase in email sales from segmented campaigns.
In essence, email segmentation can help you increase open rates and improve click rates.
When you segment your list, you are segmenting based on how people found your page. What did you sign up for? For example, someone who has bought a product and someone who has downloaded a particular lead magnet will be interested in various email newsletters.
You can segment your list by people who want to learn more about blog posts and people who are interested in sales information.
In addition, you can segment by location. Or maybe even open rate – send emails to your most dedicated subscribers.
That way, you can send the right emails to the right people.
6. Research the buyer’s persona.
If you don’t have a buyer personality, you can create one. This will help you understand your subscriber’s issues, goals, challenges, values, demographics, and more.
When you do persona research for buyers, you will be interviewing customers and learning about their preferences. Then create a fictional version of your customers based on real data. This is another reason why it is so important to use your analytics to learn more about your subscribers.
7. Try new things.
Getting to know your email subscribers can be a fun way to experiment with email marketing. Try new things and see what your audience reacts to. You can try different types of content, different rich media, or different subject lines.
With email marketing on the rise, it’s important to tweak your strategies. You really need to know your email subscribers to take advantage of email marketing.