According to a recent study by Skyword, their biggest challenge with freelance content creators is the time it takes them to manage these freelancers and bring them up to date on branding guidelines.
The report is based on data from a survey conducted among 203 brand marketers and 834 freelance content creators (writers, graphic designers, photographers, etc.) in February and March 2021.
About 81% of brand marketers say they are generally happy with the quality of the freelance content they hire.
However, marketers say they face several challenges when working with freelance content creators, including the time it takes to manage freelancers (34% say this is an issue), the time it takes to train freelancers on institutional knowledge and branding guidelines Bringing it up to date (23%) and the time it takes to ensure that schedules are coordinated and deadlines are met (20%).
Marketing experts say the biggest loss of efficiency when working with freelancers is revising content yourself.
Freelance content creators say the biggest challenges when working with brands are creating expectations (33% say so) and maintaining clear, consistent communication (30%).
Freelancers say the biggest drain on efficiency is finding work.
About research: The report is based on data from a survey of 203 brand marketers and 834 freelance content creators (writers, graphic designers, photographers, etc.) conducted in February and March 2021.