How grammatical errors affect people’s perception of companies

Most people say their perception of a company changes when they find it made a grammatical mistake, according to a recent study by Tidio.

The report is based on data from a survey of 1,839 people (1,457 in the US).

About 94% of respondents in the United States and 86% of the rest of the world say they pay attention to grammar. However, when showing sentences that contained seven common grammatical errors, only 2.8% of people who thought they paid attention recognized all of the problems.

About 97% of people say that grammatical errors affect their perception of companies and individuals.

Just over half (52%) of respondents say that their use of grammar affects their perception of a company’s professionalism, and 35% say that their use of grammar affects their perception of a company’s credibility.

Aspects of corporate image that are influenced by grammatical errors

Some grammatical errors bothers people more than others. For example, the respondents give the abuse from there / her / their an average irritation value of 5.59 (7 = very irritating), whereas they give the wrong setting of commas an average value of 4.07.

The most annoying grammatical mistakes

About research: The report is based on data from a survey of 1,839 people (1,457 in the US).

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