I have bad news – your email marketing contact database is deteriorating over time.
Your contacts’ email addresses change when they move from one company to another, unsubscribe from your email communications, or give up an address they only used to fill out forms on websites.
As a marketer, your job is to make sure you keep adding new contacts to your email lists so you can continue to generate growth. While buying email is an option, it is not always the best way to do it.
In this post, discover quality strategies to help you grow your email list to ensure you have a large audience of subscribers who love to hear what you have to say and are likely to make purchases and grow your business contribute.
What is an email list?
An email list is a collection of addresses that a company has because customers sent their email and chose to receive content and updates about your company via email.
Email lists, sometimes called subscriber lists, can shrink as members unsubscribe and grow as you collect more addresses from lead generation.
If you’re new to building your email list, or you’ve run out of ideas, here are 39 easy ways to grow your email list. Please note that with these methods it is imperative to give people the opportunity to receive additional emails from your company as some may not be interested.
39 Techniques for Creating Creative Lists
How to add email to your email list
1. Create unique email content.
Do you want to keep your current subscribers and let them help you grow your list? Create unique email content. If your emails are fun, informative, and valuable, recipients always look forward to receiving them and are more likely to forward them to their networks. This will help you get known and attract additional subscribers.
2. Encourage subscribers to share and forward your email.
Include social sharing buttons and an “Email a Friend” button in your marketing emails. This gives you access to friends, colleagues and recipient networks to expand your contact list. At the end of your e-mails, add a “subscribe” CTA as a simple text-based link so that the recipients of the forwarded e-mails can also easily subscribe.
3. Segment your email lists by buyer personalities.
Email recipients are more likely to click through emails that match their specific interests. So it pays to use different types of email subscriptions to send targeted content to different segments of your target audience.
By creating multiple targeted types of subscribers, you increase the chance that visitors will subscribe to one of them. In fact, marketers using segmented campaigns saw up to a 760% increase in sales.
4. Bring an outdated email list to life with an opt-in campaign.
Do you have an older list that you suspect has largely expired? Create an engaging opt-in message and send it to your old list and encourage contacts to sign up again if they want, but also promise to remove any contacts who don’t reply.
While removing people from your email list in order to grow it may seem counter-intuitive, sending email contacts that you know are engaged can improve your deliverability and increase the likelihood of that your email is shared with people outside of your current database.
5. Add an opt-in link to the signatures of your employees.
Hyperlinked email signatures can direct people to a landing page where they can sign up for your mailing list. If you’re already in a natural email conversation with them, subscribing to more emails can be a natural next step.
Here’s how to add new content to your email list
6. Create a new lead generation offer.
Create a new lead generation offer with access control, e. For example, host a free e-book and host it on a landing page that asks visitors to provide their email address to download it.
7. Create a free online tool or resource that requires registration.
Free online tools make your users’ lives easier, especially if they just need to sign in with their email address. For example, we’ve developed some free tools like the website grader to collect email addresses.
8. Create additional bonus content.
Not all gated content is worth it to a website visitor. Sometimes you need to provide them with free content first to pique their interest. They can start with a blog post that offers beginner tips on a subject and then offer additional bonus content with more advanced tips that they can access by submitting their email address through a landing page.
How to add social media to your email list
9. Apply an online competition.
Use your social media accounts to host a free giveaway that requires entering contact information. You can encourage your followers to click through to your website and sign up with their email addresses.
10. Promote a lead generation offer on Twitter.
Create a Twitter campaign to promote an e-book or free resource to your followers that requires an email address to redeem.
11. Use Pinterest to promote closed visual content.
Pinterest offers visual content that encourages visitors to log in to see more content. Use this to your advantage and promote your gated visual content on the platform to let users know more about you and send their emails for more quality information.
Recommended resource: 12 Pinterest business templates
Download these templates for free
How to add Facebook to your email list
12. Make your email newsletter the theme of your profile cover photo.
The cover photos of your Facebook profile are a great place to draw attention to something in particular, especially your email newsletter. When you create high quality graphic that highlights and draws attention to their value, you can entice users to send their email to get even more of the content you are offering.
Recommended resource: Five free Facebook cover photo templates
Get these customizable templates
If you do, then you should also consider our next tip, which will make it easier for users to send their emails seamlessly once you’ve caught their attention.
13. Add a call-to-action button to the top of your company’s Facebook page.
The value of this list creation technique is in the goal: add a CTA button to your Facebook page that links users to your registration landing page or a gated featured resource that requires email access. We have added CTAs to our HubSpot Academy Facebook page, as shown in the image below.
Additionally, placing a CTA login button on your profile makes it easier for users as they don’t have to leave Facebook and go to your website – they just click the link and you take them there.
Here is a guide from Facebook on how to add one to your profile.
14. Share newsletter previews in your profile.
Creating a Facebook post that includes a snippet of your email newsletter is a great way to attract your audiences and entice them to join your email list. You’re getting a preview of your offering, eager to learn more, and signing up to keep generating value from your business. In this post you can include a link to your login page for easy and quick login.
15. Promote content on Facebook that requires an email address to access.
Promote content on your Facebook posts that encourage access to email submissions. This content can be something like a closed e-book, participation in a giveaway or contest, or even a notice that email subscribers are getting early access to new products.
Make sure to add social share buttons to your landing and thank you pages to encourage your leads to share on their networks.
How to add YouTube to your email list
16. Add engagement features to your YouTube videos.
End credits, also known as video outros, are a tool offered by YouTube YouTubers to instruct viewers to take additional actions after finishing a video, such as: B. Clicking a link to your website or watching another video on your channel. Since they are used to generate further interactions from your viewers, you should consider adding hyperlinks to your registration landing page in your end cards to add to your email list.
This tip is useful if you’ve created an informative video with mostly superficial content. An expanded view offers a closed offer or your e-mail newsletter.
17. Use your header and pictures to promote your email newsletter.
Capture leads by placing a link to your landing page for signup in the header of your channel. This image is the focus of your profile, and if your banner is eye-catching and well-designed, drawing attention to your content offering, it will alert users, placing the CTA link in their direct line of sight.
The red arrow in the image below indicates a CTA on the HubSpot Academy YouTube page that is directing users to a course enrollment offer that requires an email to enroll.
18. Promote your emails in your video descriptions.
Your YouTube video descriptions talk about the content of your videos so viewers know what they are going to be watching. Each of your descriptions will likely contain unique elements, but each of them is worth adding your landing page link for email sign-up to.
This tip can be especially useful when creating how-to videos, and it can entice users to sign up for more informative content and instructions by clicking the link in your description.
Recommended resource: 7 YouTube description templates [Free Prompts]
Download these customizable prompts
How to grow your email list with Instagram
19. Add a call-to-action to your Instagram bio.
Your Instagram bio is a great place to share information with your audience, such as: For example, a CTA drawing attention to your email list and a link to your registration form.
Your CTA text should entice users by explaining the benefits they will get by signing up, such as receiving bonus information, access to exclusive offers, or a general business newsletter. Placing the link right in your bio also reduces customer effort as they can simply click in a pop-up window within the app and sign up.
20. Share posts that get users to click the call-to-action email link on your bio.
While you may not share posts that say “Give us your email,” you can certainly be successful sharing posts that entice users to share their contact information.
For example, you can promote a giveaway and let users know they can attend by clicking the link in your bio and submitting their email addresses. In another case, posting an informative video about how your products are used can entice users to sign up because your emails will have more information about how your products are used.
21. Use the swipe function to share your landing page.
If you have an Instagram Business profile and 10,000+ followers, you can add a clickable link to your stories that users can access by swiping up on the story.
This feature is an excellent opportunity to share a link to your sign up page or any other offer on your website that collects email addresses in exchange for a value, such as: B. a free trial. You can also use this feature to link to something like an informative blog post with a lead generation offer that your audience will be happy to sign up for.
Recommended resource: 8 Instagram story templates
Download these free templates
22. Add an email button to your company profile.
A more direct way to receive user emails is to add an email button to your company page. This tool is mainly used for service requests so that customers can reach you with support requests. Still, it gives you the option to further lead nurturing by asking if customers would like to sign up to receive more emails.
Below are instructions on how to add a profile to your profile.
How to grow your email list with LinkedIn
23. Send readers to a landing page to email them to sign up.
After you’ve had conversations on LinkedIn, you can share links to your login pages. They allow users to continue the interaction you’ve just had as your email gives them more quality information and content about your business.
You can send these links in InMail messages, comment threads, and one-to-one personal direct messages.
24. Post through your email newsletter.
If you have an email newsletter, you can post snippets of its content on LinkedIn and let users know that if they sign up they will have access to the entire article and to every newsletter from then on.
25. Post links to gated offers.
When you share a post on LinkedIn that has high quality information that your audience can benefit from, top it off by encouraging users to sign up for your email list. If what you said resonated with them, they will realize that receiving emails from you will give them additional access to the quality content you are offering.
You can also do this in appropriate and relevant LinkedIn group discussions – just think about the topic being discussed to make sure your offering is a welcome addition to the conversation.
How to add to your email list on your website
26. Asking website visitors for feedback
People like to provide feedback on information that pertains to them. Include a form on your website pages asking visitors what questions they might have about your business and collect email addresses to contact them.
27. Shorten the length of your lead capture forms
It is tempting to collect as much information about a user as possible right away, but adding too many fields to your landing pages and lead capture forms can put people off. Reduce the length of your forms to just two or three fields – you can gather more information from them once you start a conversation.
28. Link to offers on your website that collect email subscriptions
Create CTAs that link to your offers on your website and capture email signups. Some important places to consider are your website home page, your About Us page, and your Contact Us page.
29. A / B test of various campaign texts
You may be doing everything right to generate leads – landing pages, gated content, contests, and more, but you’re not seeing the success you want. The problem may be that the design or copy itself doesn’t encourage the required engagement.
A / B test different aspects of your list building campaigns with different versions of the same content. This includes the call-to-action text, the color of the closed offer, and even the placement of these registration forms on your website. Sometimes one small change can result in hundreds more conversions.
Recommended resource: The complete A / B testing kit
Download the free kit
30. Create a blog that readers can subscribe to.
If you aren’t blogging already, this is what you should do. Blog posts help you improve your search engine ranking and generate blog subscribers who switch to more actionable email campaigns over time.
31. Guest blog for other websites and share a call-to-action.
There are many websites and publishers targeting your audience – and larger segments of them. Guest blogs for these websites can help you grow your contact list by making it accessible to a new audience.
When creating guest blogging content, add a CTA so readers can subscribe to your website’s blog or email newsletter.
32. Add customer reviews on your registration landing pages.
It is one thing for you to tell people to sign up for a campaign, but it is another thing for your happiest customers to say so too. Customer reviews are the social proof that encourages people to participate. You should post these reviews on your website, especially landing pages with registration forms. Including reviews will add real value to your content when people are on the fence about submitting contact information.
How to add a partner to your email list
33. Run a promotion on an affiliate website or via email newsletter.
Similar to guest blogging, partner websites can help you target a new audience. Use this partner source to drive visitors to your website where you already share signup forms.
34. Host a co-marketing offer with a partner.
Creating an e-book or webinar with a partner can split the work of content creation and allow you to share the audience of a similar company. After you’ve published your content, share the leads generated with your partner.
Creating an e-book or webinar with a partner can split the work of content creation and allow you to share the audience of a similar company. When the content is closed, collect email addresses from a new audience for maintenance.
How To Add Traditional Marketing To Your Email List
35. Collect email addresses at a trade show.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demonstrate your latest product at an appropriate conference and collect personal registrations.
Once you’re back in the office, import these registrations into your contact database and send a welcome email confirming your registration on your list.
36. Host your own offline events on site.
Meetups, seminars, hackathons, educational panels and your conferences put you at the center of a networking event. Participants are often more qualified to be contacted because they have come to your event. Take the opportunity to collect email addresses from attendees, send a welcome email, and encourage participation.
37. Host an online webinar.
Webinars are the perfect opportunity to talk about your industry and reach out to audiences of thought leaders that you may want to showcase with. The best part? Webinars are usually registered by email so you can add your audience emails to your list for further maintenance upon registration.
38. Add QR codes to your display ad.
Incorporate a QR code into your print marketing materials that people can scan for more information on printer content. You can set it so that your codes require email addresses to access additional content so you can add to your list.
39. Gather emails in the store.
If you have a brick and mortar store where you interact personally with customers, start a store membership that they can sign up for by email at the checkout. You can create a walk-in email campaign that can help you stay in touch and reward loyalty to your product.
The examples above are all you can do to add to your company’s email list. The best way to do this is to use multiple strategies on this list that will help you reach your audience from a variety of angles and increase the chances of growing your list.
As you add new, active contacts to your email list, you can keep it groomed with middle-of-the-funnel offers that allow you to convert early-stage leads into ready-to-sell leads.