One of the best ways to deliver valves and connect with your subscribers – those who already like, know, and trust your brand – is with an email newsletter. With this strategy, newsletters will help you retain your contacts with your company, build your brand authority and trustworthiness, and ultimately generate more leads.
Once you’ve created an email marketing plan to engage your subscribers, the next step is to choose newsletter software that supports your endeavors.
The newsletter software lets you create and send large-scale email newsletters, manage subscribers, measure performance, and more.
Newsletter software is essential as it allows you to make a newsletter email beautiful and send the email to your subscribers using features such as the following:
- A / B tests
- Smart content
- Templates and customizability
However, not all email newsletter tools are created equal.
What is the best newsletter software?
There’s no such thing as a reigning master of email newsletter tools. Ultimately, you need to make the best decision for your individual needs based on the following criteria:
- price – It goes without saying, but if you want to get ROI from your email efforts, you need to choose a solution that fits your budget.
- features – If you are new to email marketing, you want a solution with a simple interface and easy-to-use features (like drag-and-drop email design). More advanced users may need more robust functionality.
- Subscriber Limits – Many solutions base their prices on the size of the database or the number of monthly emails sent. Take into account the size of your current audience and the rate at which you want to grow in order to choose a provider that offers plans to take this into account.
Given the differences in features, pricing, and availability, choosing an email newsletter can be tricky – especially with the number of options available. In addition, newsletter tools differ in how much of the customer journey they can cover.
Ultimately, when choosing your email newsletter tool, you should make sure that the tool meets your company’s goals. Because of this, we wanted to remove the guesswork and highlight the best email newsletters for your business.
Email newsletter tools
- HubSpot’s email marketing tool
- Get answer
- Pabbly email marketing
- Constant contact
- Zoho campaigns
- Campaign Monitor
- BEE Pro
1. HubSpot’s email marketing tool
Pricing: Starts for free
Designing, sending and analyzing email newsletters has never been easier with HubSpot’s email tool. HubSpot offers a drag-and-drop email editor that makes it easy to create a polished email newsletter that you can tweak to match your brand’s design without the need for a designer or IT professional.
Plus, you can experiment with smart content rules, personalization, A / B testing, and advanced reports to make sure your email newsletters are optimized for your business. You can also see who is interacting with which newsletter email, when, what device they are using, the most popular links and documents, and more. You can use this insight to develop tests that will take conversion rates to new levels for your business.
Ultimately, what makes HubSpot’s email tool so exceptional is its ability to connect to HubSpot’s free forms tool for easily collecting email leads, as well as HubSpot’s free CRM that gives you one Gives insight into the performance of your marketing emails.
For example, you can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically provide the most relevant subject lines, content, links, attachments, and calls to action.
And best of all, it can grow with you as you grow.
Pricing: Free for up to 2,000 subscribers
Moosend is a well-rounded email marketing newsletter tool that does not require any technical knowledge. With Moosend’s e-mail editor, you can easily create personalized e-mail newsletters with interactive elements such as videos and images. Alternatively, you can get started right away by selecting one of the pre-made templates available in the platform’s template library.
The tool also includes landing pages and subscription forms to boost your lead generation efforts. You also get detailed reports and analytics that enable you to make data-driven decisions.
Finally, to top it off, Moosend’s platform lets you create or use some pre-built automation recipes to increase conversion.
Pricing: Up to 250 emails per month for free
Benchmark offers the ability to easily drag and drop email newsletters, which gives non-technical marketers the ability to create beautiful newsletters. There is also a good selection of newsletter templates to choose from in the benchmark template library.
Some of Benchmark’s most valuable features include in-depth analysis of the performance of each email campaign, A / B split testing to make sure you’re sending the best email, spam testing tools to make sure your emails Arriving in the inboxes, responsive designs and templates, list segmentation tools, and autoresponders.
Pricing: Free up to 300 emails per day
With SendInBlue, you don’t need any technical knowledge to create well-designed email newsletters. The drag-and-drop functionality, HTML editor, and extensive template gallery give you the tools you need to create impressive emails.
You can personalize the design of your newsletters with simple builders, choose the form fields for your subscription form, and design many ways for your visitors to subscribe. SendInBlue has a robust automation pipeline that allows you to send various emails based on certain actions your contacts have made. However, SendInBlue does not have a CRM, so it is not the best option for scaling teams.
Pricing: Starts for free
Stripo is an email template builder that allows you to design HTML email templates and export them to your email newsletter software of choice. If you’re not a fan of HTML, you also have the option of using the drag-and-drop editor or even combining the two editing formats depending on your preference. With Stripo you have access to interactive elements (such as rollover effects on buttons and images) and functions for embedded dynamic content and personalization.
Stripo also offers over 350 pre-made templates with over 100,000 free stock photos and 1,000 pre-made modules that you can use in your campaigns.
You can use the embedded email testing tool so you know how your newsletters will look in your contacts’ email clients.
In addition, Stripo has a native integration with HubSpot, which allows you to transfer all of your emails from Stripo to HubSpot with just a few clicks.
Price: From $ 15 per month
GetResponse has features that become available when needed, from a range of startup features to corporate features such as webinars and landing pages. You can also attract email subscribers to your newsletter by hosting landing pages in GetResponse.
GetResponse also lets you create well-designed email newsletters using the drag-and-drop email editor, segment contact tool, campaign builder, and A / B testing tool. With a variety of templates to choose from, you can create an email that fits your brand and send emails more efficiently.
Pricing: Up to 6,000 emails per month for free
Mailjet offers email solutions for fast-paced teams, especially in Europe, and great scalability for larger companies. The service is intent on being developer friendly and providing a powerful API solution for engineers who can build on their email platform. An attractive feature of Mailjet is the ability to create dynamic content that is personalized for each recipient based on data such as name and location.
If your team requires that email newsletters be co-authored and reviewed frequently before sending, Mailjet’s collaborative tools make it easy for teams to collaborate on email. For example, you can create a draft of your newsletter in Mailjet and your teammates can suggest changes before it is sent – all from within the app.
8. Pabbly Email Marketing
Pricing: Starts for free
Pabbly Email Marketing is a powerful bulk email tool that has features like built-in email templates, auto-follow-up, custom fields, subscription forms, and integrations, all of which are included in the basic plan.
Pabbly offers the possibility to choose from more than 50 SMTPs for sending e-mails. The SMTP routing feature allows you to split your email campaign into smaller subscriber segments and use different SMTPs for each segment. Sending email using different SMTPs can improve the deliverability of your email.
Pricing: Free for up to 2,000 subscribers
MailChimp offers a free email marketing service with a wide range of templates for newsletters. MailChimp is ideal for small and medium-sized businesses looking to get a foothold in email marketing, but it is not suitable for scaling teams due to the lack of powerful automation and segmentation features.
MailChimp is a valuable tool nonetheless, especially since its free plan generously offers up to 12,000 free emails per month. You’ll also like the variety of newsletter templates MailChimp offers and the drag-and-drop builder that you can use to revamp the designs.
10. Constant contact
Price: From $ 20 per month
Constant Contact offers a reliable email newsletter solution for small to large businesses. Constant Contact offers helpful user onboarding for those who want to get started quickly and has easy-to-use features. If you think you are getting into trouble using the email marketing tool, you will be pleased to know that Constant Contact’s multi-channel support system can help you with most problems.
In Constant Contact, you can use the email builder to create newsletters that fit your brand, choose from a variety of templates, and edit them to make sure they look exactly how you want them – though I have ever since I’m not a big fan of the templates. Most of the templates look out of date. If you also need sophisticated automation features and workflows, I would recommend staying away from Constant Contact as there is no strong automation system.
Price: € 470 per year
MailUp offers many of the same features you would expect from an email marketing service, including a drag-and-drop email builder, beautifully designed templates, and an HTML editor.
Note, however, that MailUp offers more value if you send emails more slowly, as the price varies depending on the delivery speed. So if your company has a certain number of contacts and doesn’t mind sending newsletters more slowly, you can save money with MailUp. If you use WordPress, MailUp also offers a WordPress plugin that you can use to attract newsletter subscribers to your website.
12. Zoho campaigns
Price: From $ 3 per month
Zoho offers a great email solution for marketers looking to take advantage of automation features like autoresponders and workflows. If you’re already a Zoho CRM customer, it might be worth trying Zoho Campaigns for an email newsletter tool as they work better together.
Zoho has many modern and well-designed templates to choose from. If you are concerned about how your newsletter will look on different mobile devices or browsers, you can use Zoho to check how your newsletters will look on different devices to make sure your newsletter is optimized for mobile, tablets and desktops.
Prices: Free up to 500 subscribers
AWeber is a well-established email marketing newsletter tool with a number of features for your business including email designs, list segmentation, automation tools, and detailed reporting. To simplify design, AWeber offers over 6,000 royalty-free stock photos to include in your email. Of course, you can also upload your own images and gifs.
AWeber is a great solution if your business uses WordPress as AWeber integrates easily with WordPress. It’s important to note, however, that when sending an email newsletter, you can’t specify multiple segments at once – plus, AWeber lacks some powerful automation features.
Price: $ 59 per month up to 5,000 subscribers
Campaigner is a good option if you work for a growing team as the tool offers robust automation and workflow capabilities that are available at the enterprise level. You can set up systems to send email newsletters when contacts fill out certain forms, make a purchase, or interact with a previous email.
As with most of the email newsletter tools on this list, Campaigner has easy-to-use email builders and a wide variety of templates to get you started. If you run into trouble, their assistance is considered helpful in solving technical challenges.
Pricing: Starting at $ 19 per month, up to 500 contacts
Drip is great for more experienced email marketers as it isn’t as intuitive and easy to use as some of the others on the list. For example, there is a limited library of email templates so you will have to spend time designing your email newsletter. Even so, Drip is packed with automation features that could be beneficial for your business, especially if you work in e-commerce.
With Drip’s “ECRM” you can run personalized email newsletter campaigns that work with information from contact purchases and checkout information, e.g. One thing to be aware of – Drip doesn’t offer phone support so you don’t have that extra security.
Pricing: Starts for free
Used by big brands like Nike, Disney, and T Mobile, Postcards is a drag-and-drop email builder that you can use to create impressive email newsletters. The tool has a “modular system”; H. You can stack and rearrange pre-made designs to create a custom newsletter that fits your brand. Customizable modules include a header and footer, CTA, and menu options.
In addition, the tool allows you to work with teammates to ensure the newsletter meets all standards, and gives you a 30-day version history if you decide to revert to an older format. Plus, you get unlimited exports.
17. Campaign monitor
Price: From $ 9 per month
Campaign Monitor’s email marketing tool allows you to create an engaging, high-quality email newsletter with a simple drag-and-drop interface. Additionally, the tool includes sign-up forms that you can embed on your blog pages to encourage new readers to sign up for daily content delivered to their inboxes.
In addition to unique and customizable templates, Campaign Monitor offers a full analytics suite that allows you to track the performance of your newsletters over time. You can measure engagement to help improve the content you include in your newsletters over the long term.
18. BEE Pro
Pricing: Starts for free
If you are a freelance designer or work in an email agency this tool might be a good fit for you. With BEE Pro, you can quickly create mobile-ready e-mails using intelligent design tools. Plus, you can save custom templates and even assign projects to specific customers for a simple workflow when using that one multi-brand email tool. Additionally, the tool allows you to invite customers or colleagues to review and comment on draft email newsletters for faster approval.
Pricing: Free up to 1,000 subscribers and 12,000 programs per month
MailerLite is a great free option to start a newsletter. The newsletter editor has pre-made design blocks and drag-and-drop functions that allow you to quickly and easily create attractive and mobile-friendly emails. To top it off, you get built-in photo editing that allows you to create without leaving the platform. Mailerlite also has the ability to segment audiences, add personalization and create dynamic content so you can consistently deliver a great experience.
Premium plans include unlimited mails, a custom HTML editor, and MailerLite logo removal. You can also get a Stripe integration to monetize your newsletter with digital products.
Prices: Free up to 1,000 subscribers
ConvertKit bietet eine ganze Reihe von Produkten für den Aufbau und das Wachstum eines E-Mail-Newsletters. Mit der kostenlosen Version können Sie unbegrenzt Zielseiten und Formulare erstellen, um Ihre Abonnentenliste zu erstellen. Sie können auch aus einer Bibliothek von Vorlagen für die E-Mail-Erstellung ziehen.
Eine interessante Sache an ConvertKit ist, dass Sie digitale Produkte und Mitgliedschaften ohne Integration oder zusätzliche Prämie verkaufen können, wodurch Sie von Anfang an Monetarisierungsfunktionen erhalten.
Premium-Pläne beinhalten Automatisierung, Abonnentenbewertung und sogar ein Empfehlungssystem über SparkLoop.
Erweitern Sie Ihren Newsletter
Das ist es! Dies sind die besten E-Mail-Newsletter-Tools, die ich empfehle. Sie können mit keinem dieser Tools etwas falsch machen, da sie alle ähnliche Funktionen bieten, aber es wird eines geben, das für Ihr Unternehmen am besten geeignet ist. Das Tolle an HubSpot ist, dass wir Ihnen eine kostenlose Lösung für den Einstieg bieten – und wenn Ihr Unternehmen einmal wächst, verfügen wir über zahlreiche erweiterte Funktionen, die Sie benötigen, um eine erfolgreiche Newsletter-Marketingstrategie auf den Weg zu bringen.
Anmerkung der Redaktion: Dieser Beitrag wurde ursprünglich im Juni 2020 veröffentlicht und wurde aus Gründen der Vollständigkeit aktualisiert.