Author Archives: Intomaking Money

Since marketers are at the mercy of algorithms on virtually every publishing channel, knowing how each of these unique algorithms work to attract and retain an audience is critical. Fortunately, YouTube, which has over 2 billion users, is remarkably transparent, although some channels are more reluctant to tell the secrets of their algorithms. A course […]

Since you’re on this page, you probably already know how important the blog process is to the success of your marketing efforts. Therefore, of course, it is extremely important to learn how to effectively start and manage a blog to support your business. Without a blog, a number of problems arise, such as: B. poor […]

Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important on marketing websites. This is the result of recent research by Orbit Media Studios and Ascend2. The report is based on data from a survey conducted in March and April 2021 of […]

A 2019 Edelman study found that three out of four consumers avoid advertising. In fact, 47% said they changed their media habits to see fewer ads, while others use ad blockers to prevent them altogether. The reasons for this vary. Personally, I hate repetitive ads. Every time I watched a YouTube video I saw the […]

Average corporate Instagram post engagement spiked in the spring and summer of 2020, then returned to roughly previous levels, according to recent research by Social Insider and Sked Social. The report is based on data from an analysis of 102,700,573 Instagram carousel, video and image posts shared by 62,895 company profiles between January 2019 and […]

Webinars are an extremely effective tool for moving potential customers down the sales funnel. After equipping them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and delivery of the webinar will affect the prospect’s experience and will […]

Account-based marketing has taken the sales and marketing industry by storm. Modern B2B sales and marketing teams turn to ABM for a more personalized shopping experience for specific groups of high quality accounts. These teams work together to increase sales by incorporating messages tailored to each stage of the account’s buying journey. This approach works. […]

If you’ve been on social media, marketing news sites, or the HubSpot blog lately, you might have heard of Clubhouse. The almost a year old social media platform that allows users to get into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few months. Although the app is […]

According to a nationwide survey, customer trust in the store is dwindling: 69% of customers don’t trust ads and 71% don’t trust sponsored ads on social media. Customers previously trusted sellers and ads to help them make purchasing decisions. Not anymore: Today we trust colleagues, friends, family members and third-party reviewers. It may sound impossible […]

There are nearly five billion active internet users and over four billion social media users worldwide – simply put, this is a lot of opportunity for your brand to engage with an audience and generate massive growth for your business. One of the most effective ways to spread brand awareness and attract new customers is […]