Author Archives: Intomaking Money

YouTube Algorithm: The Constantly Updated Guide to YouTube Updates and Changes

Since marketers are at the mercy of algorithms on virtually every publishing channel, knowing how each of these unique algorithms work to attract and retain an audience is critical. Fortunately, YouTube, which has over 2 billion users, is remarkably transparent, although some channels are more reluctant to tell the secrets of their algorithms. A course […]

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

Since you’re on this page, you probably already know how important the blog process is to the success of your marketing efforts. Therefore, of course, it is extremely important to learn how to effectively start and manage a blog to support your business. Without a blog, a number of problems arise, such as: B. poor […]

B2B websites: what value from visitors versus what value from marketers

Visitors to B2B websites and B2B marketers do not always see at eye level which features, functions and content formats are most important on marketing websites. This is the result of recent research by Orbit Media Studios and Ascend2. The report is based on data from a survey conducted in March and April 2021 of […]

Instagram engagement benchmarks and trends

Average corporate Instagram post engagement spiked in the spring and summer of 2020, then returned to roughly previous levels, according to recent research by Social Insider and Sked Social. The report is based on data from an analysis of 102,700,573 Instagram carousel, video and image posts shared by 62,895 company profiles between January 2019 and […]

19 Webinar or Webcast Best Practices

Webinars are an extremely effective tool for moving potential customers down the sales funnel. After equipping them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and delivery of the webinar will affect the prospect’s experience and will […]

Account-based podcasting: the new ABM

Account-based marketing has taken the sales and marketing industry by storm. Modern B2B sales and marketing teams turn to ABM for a more personalized shopping experience for specific groups of high quality accounts. These teams work together to increase sales by incorporating messages tailored to each stage of the account’s buying journey. This approach works. […]

Why Honesty and Integrity Pay Off: The Benefits of Truthful Marketing

According to a nationwide survey, customer trust in the store is dwindling: 69% of customers don’t trust ads and 71% don’t trust sponsored ads on social media. Customers previously trusted sellers and ads to help them make purchasing decisions. Not anymore: Today we trust colleagues, friends, family members and third-party reviewers. It may sound impossible […]