Author Archives: Intomaking Money

How including links in LinkedIn posts affects engagement

Are LinkedIn posts with or without links getting more engagement? To find out, Social Insider and Lightspan Digital analyzed the engagement (likes, comments and shares) of 86,504 LinkedIn posts from 883 brand pages. The researchers found that posts without links performed better than those with links in almost all post types (the only exception: job […]

12 key benefits of influencer marketing for brands [Infographic]

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How to meet new customer expectations with proven customer service best practices

Hear NEW! Listen to the article Log in or register to access this feature! The observation that COVID-19 has drastically changed the way we interact is now old news. However, incorporating best practices into your B2B marketing strategy is never a bad idea, and marketers can learn a lot from how customer service reps have […]

20 tips for writing memorable email subject lines [+ Examples]

No matter what they say, people judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize the performance of their emails. This is why it’s so important to create subject lines that are persuasive enough for people to click through. Although they may seem like […]

The Intent Data Signals: Breaking the Code, Part 1

Sometimes the information we need to make the best decisions is obviously hidden. But without the ability to first collect and then decipher this information, it is useless to us. That was so during World War II, when the top-secret German information that the Allies needed to prevent impending attacks were transmitted over the airwaves. […]