Only 17% of marketers say their company measures customer lifetime value (LTV) very well or extremely well, according to recent research by the CMO Council and Deloitte Digital. The report is based on data from a survey of more than 150 global marketing leaders. About 4% of marketers say their company measures LTV very well, […]

Your value proposition is at the core of your competitive advantage. It makes it clear why someone wants to buy from your company rather than a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices in this free guide). A great value proposition could be the difference between […]

There is a long history of tension between sales and marketing, especially in B2B companies. Initially, it was the skepticism of sales that the work of marketing was delivering something of measurable value. However, things started to change as digital tools and strategies became more prevalent. Now marketers can prove their efforts are making an […]

When you compare how product pages are taking shape in different companies, it becomes clear that they cover the whole gamut. Some take the direct approach, showing a picture of a product and explaining why someone should buy it. Other companies create complex pages with moving parts and fancy, interactive elements. However, other companies create […]

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You didn’t think we’d start a podcast network without a new HubSpot show, did you? We’re excited to announce our new flagship podcast, The Shake Up, starring comedian Alexis Gay and venture capitalist Brianne Kimmel. It is produced by Senior Producer Matthew Brown and made available to you on the HubSpot Podcast Network. The Shake […]

According to the Bureau of Labor Statistics, employment growth for marketing managers is expected to be 7% from 2019 to 2029. To stand out from your competition in the hiring process and be completely confident in your ability to fulfill your social media role, you may want to take a social media course. In this […]

“Curation” is one of those words that have always conveyed coolness to me. Take, for example, curating an art gallery or curating music for a soundtrack. Cool right? Content curation can be just as cool – and just as important. Where do you start with content curation? This blog post provides an explanation of what […]

Running a successful website means staying alert to errors like broken pages or slow performance. However, sometimes there are issues that you just cannot avoid and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus triggering a 404 error page asking users […]

Welcome to Break the blueprint – a new series of blogs exploring the unique business challenges and opportunities black business owners and entrepreneurs face. Learn how they grew or scaled their business, researched entrepreneurial ventures in their companies or created sideline jobs, and how their stories can inspire and influence your own success. Since the […]