Mastercard’s Ajay Banga is recognized by journalists and market analysts as the top CEO of a large corporation, according to Brand Finance’s Brand Guardianship Index. The report is based on data from a survey of 300 market analysts and business journalists. Banga is considered the top brand guardian of a large corporation in large part […]

“Hey, would you mind sending a follow-up email?” Already you are barely keeping up with your workload by the time you receive that dreaded last-minute email request. With everything else on your plate, now is the time to take a break to get the second email out the door and then catch up on everything […]

The practice of “breadcrumbing” – not responding to applicants in a timely manner – can have a number of negative effects on employers, according to recent research by Robert Half. The report is based on data from a survey of more than 1,000 workers in the United States. 62% of workers say they will lose […]

Thanksgiving a few years ago, all of my family except me flew to my sister’s house. I couldn’t afford the plane ticket and stayed home. When I looked at her pictures on Facebook, I was upset that I missed the trip. This concept is called the fear of missing out (FOMO). While FOMO is annoying […]

In the SaaS industry, the most successful companies prioritize retaining their existing customers over attracting new customers. Why? Since SaaS companies charge a monthly subscription, their customers have to pay them for many months in a row to make a profit. If they can’t keep their customers for X months, they’ll end up losing money […]

Many companies find social media overwhelming – there are so many networks available and they keep adding new features that you can learn and incorporate into your plan. Unless you have a full-time team of social media experts at your disposal, your success depends on developing a simple and sensible strategy that suits your resources […]

10. Create a playlist. When creating content that is grouped around a relevant, related topic, create playlists to promote video viewing. The following image shows the playlists in the HubSpot YouTube account, where the videos are organized by topic. Image source Playlists play automatically by default, so users can view an entire playlist without taking […]

Love, flowers, chocolate, blah blah blah … Where are the marketing results ?! Okay, probably not what your Valentine’s Day is all about. But if you’re a marketer, you might be interested in connecting your loved ones with your marketing. But how? Well, these companies have come up with some creative ways to capitalize on […]

It’s one of the worst feelings in the world. You’ve spent weeks perfecting your resume and crafting the perfect cover letter, and you’re finally ready to submit your application for your dream job. However, when you scan the company’s careers page, panic comes over you. The position you wanted to apply for is no longer […]

Now that we’re spending more time at home on our computers than ever before, it’s a good time to brush up on webinar etiquette. Webinars offer brands the opportunity to connect directly with their audience. On the other hand, consumers can expand their knowledge of a topic. It’s a win-win situation if done right, but […]