Worldwide top 10 “Brand Guardian”, most famous and most serious CEOs

Mastercard’s Ajay Banga is recognized by journalists and market analysts as the top CEO of a large corporation, according to Brand Finance’s Brand Guardianship Index. The report is based on data from a survey of 300 market analysts and business journalists. Banga is considered the top brand guardian of a large corporation in large part […]

Why companies shouldn’t give job candidates “breadcrumbs” [Infographic]

The practice of “breadcrumbing” – not responding to applicants in a timely manner – can have a number of negative effects on employers, according to recent research by Robert Half. The report is based on data from a survey of more than 1,000 workers in the United States. 62% of workers say they will lose […]

How to Create a Sensible Social Media Strategy for Your Business

Many companies find social media overwhelming – there are so many networks available and they keep adding new features that you can learn and incorporate into your plan. Unless you have a full-time team of social media experts at your disposal, your success depends on developing a simple and sensible strategy that suits your resources […]

20 Ways To Get More Views On YouTube

10. Create a playlist. When creating content that is grouped around a relevant, related topic, create playlists to promote video viewing. The following image shows the playlists in the HubSpot YouTube account, where the videos are organized by topic. Image source Playlists play automatically by default, so users can view an entire playlist without taking […]

How to write a letter of interest in 2021 [Examples + Template]

It’s one of the worst feelings in the world. You’ve spent weeks perfecting your resume and crafting the perfect cover letter, and you’re finally ready to submit your application for your dream job. However, when you scan the company’s careers page, panic comes over you. The position you wanted to apply for is no longer […]

11 Webinar Etiquette Tips for Presenters and Participants

Now that we’re spending more time at home on our computers than ever before, it’s a good time to brush up on webinar etiquette. Webinars offer brands the opportunity to connect directly with their audience. On the other hand, consumers can expand their knowledge of a topic. It’s a win-win situation if done right, but […]