Category Archives: Blog

How to Create an SEO Strategy for 2021 [Template Included]

Here’s a clich√© among digital marketers: Search Engine Optimization (SEO) is no longer what it used to be. Here’s a true statement that you don’t hear that often: Your 2021 SEO strategy shouldn’t focus on keywords. Most companies today understand the basic concepts of SEO and why it matters. However, when it comes to developing […]

Do consumers actually shop directly on social media platforms? [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. As of July 2020, the global retail e-commerce websites were seeing a record 22 billion monthly visits. As brands struggled to bring more products and services online, social media platforms like Facebook, Instagram, and WhatsApp began adopting ecommerce tools […]

How CRM mistakes cost sales teams revenue

More than half of sales executives say that their customer relationship management (CRM) platform outages are causing lost revenue, according to recent research by SugarCRM. The report is based on data from a survey conducted among 1,000 sales reps (managers or higher) in Australia, Germany, the UK and the US in November 2020. The respondents […]

Knowing How Your Competitors Are Positioned: The Key To Competitive Intelligence

When was the last time you assessed how your competitors are positioned in relation to your product or company? If you haven’t tracked your competitors recently, you are not alone. It’s an element of competitive analysis that is often overlooked. “Too many companies start marketing and advertising as if the competitor’s position doesn’t exist. They […]

7 Best Marketing Attribution Software Ranked for 2021

Determining which parts of your marketing efforts translate into conversions and sales can be one of the most chaotic areas of marketing. But it’s also one of the most important – assuming you want to increase ROI, sales, brand awareness, conversions, campaign success, and more. This is where marketing attribution comes into play. This blog […]