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Only 17% of marketers say their company measures customer lifetime value (LTV) very well or [...]
Your value proposition is at the core of your competitive advantage. It makes it clear [...]
There is a long history of tension between sales and marketing, especially in B2B companies. [...]
When you compare how product pages are taking shape in different companies, it becomes clear [...]
Subscribe today … it’s free! MarketingProfs offers thousands of marketing resources, completely free! Simply subscribe [...]
You didn’t think we’d start a podcast network without a new HubSpot show, did you? [...]
According to the Bureau of Labor Statistics, employment growth for marketing managers is expected to [...]
“Curation” is one of those words that have always conveyed coolness to me. Take, for [...]
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